‘Punyakoti’ premiered in the US and Canada on the occasion of Gudi Padwa

Thousands of Indian families in the US and Canada turned to the first Sanskrit animated movie, Punyakoti, to beat the blues of lockdown due to COVID-19 pandemic, on the occasion of Marathi new year, Gudi Padwa and Ugadi.

Samskrita Bharati North America arranged for a screening of Punyakoti through Vimeo, for Indian families on 25 March between 2 pm and 6 pm (as per US timings). Whoever registered for the screening with the organising committee, received the link of the film along with its password.

“The event was a superhit. It was a first of its kind. We are overwhelmed by the response Punyakoti has received. People were registering and forwarding the messages within no time of sharing the details. 3000 to 4000 people showed interest to watch the first animated movie in Sanskrit, even though it was a working day. We were getting enquiries till the end moment. We are working with the Punyakoti team to ensure that it reaches every Sanskrit lover and admirer across NA,” said Harsh Thakkar who toiled for months to get this show organised coordinating between the borders. Thakkar, who’s a professor of computing at Sheridan College, Canada, is also a Sanskrit evangelist.

The trailer of Punyakoti received close to half a million views on YouTube, and the interest for it has grown organically. Sanskrit has been getting a lot of respect and interest outside India as well. Based on an episode from The Mahabharata, which is also prevalent as a folk-song in South India, Punyakoti tells the story of a truth-speaking cow. The plot is an imaginary take on the circumstances that led to the encounter between the cow and a tiger in a village that is facing an impending drought.

Noted Punyakoti director Ravi Shankar, a marketing and HR professional who spent four years to make his debut movie, “Knowing Sanskrit is not compulsory to watch Punyakoti. The American audience welcomes new stuff with an open mind.”

The 80-90 minutes animated film has a unique style that’s inspired by Indian folk-art with a mix of traditional and digital animation techniques with more emphasis on the storytelling than on the technical prowess. The team had invested a lot of time and dedication to bring out a style that draws upon the Indian temple art and puppetry- the forms and style which follows the proportion and aesthetics of Indian folk-art and sculpture.

“We invented the Sattvik storytelling that is unique to the movie where it unfolds slowly and you can savour the various elements of it fully. We consciously avoided the fast paced narration. I also took inspiration from the Sanskrit drama traditions and the rules set by Bharata Muni in Natya Shastra. ” added Shankar, explaining the narrative and revealing the details of the screenplay for the first time to AnimationXpress.

Ravi Shankar

A month back, we revealed that an international digital platform had shown interest in taking the movie to the world. Now, streaming giant, Netflix has put Punyakoti among its ‘Coming Soon’ content slate. 

Finally, Punyakoti will see the light of the day as the film has been continuously deferred since April 2019, when it was originally scheduled to be released. The first exclusive screening of the film for the crowdfunders, happened in October 2019. 

Talking about the film, Sowmya who was among the firsts to savour the movie, said, “The language was simple to follow. So the rest of our family and the kids could understand well.”

Punyakoti also won three awards at Animation Xpress’ ANN Awards in August 2019, for ‘Best Animation Digital Film’, ‘Best Voice Over Artist’ (Revathy) and ‘Best Screenplay’.

Art Sketch from ‘Punyakoti’

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Let’s adore these cute pets from animated movies #WhenAtHome

These difficult times, the human race is facing currently is making some take ignorant, hasty actions, one being abandoning pets. No people, animals do not spread this virus nor are they harmful for us during the pandemic. They are your family member. Caring for them, playing with them, spending time with them will only make this quarantine time easy. And yes, they deserve love too.

Let’s take a look at a few popular or not-so-popular but definitely charming pets in the animated movie world :

The Secret Life of Pets as the name suggests has a whole lot of furry animals to adore. From Max, a Jack Russell Terrier; Duke, a large, brown, shaggy; Snowball, a white rabbit; Gidget, a white Pomeranian; Chloe, an obese grey tabby cat; Pops, an elderly Basset Hound; Buddy, a laid-back dachshund; Mel, a hyperactive pug; Sweetpea, a green and yellow budgie parakeet; Ozone, a Cockney-accented Sphynx cat; Norman, to a guinea pig; Tattoo, a slow-witted tattooed pig, all make for a bunch of love and only love.

Dug from Up:

Dug is a golden retriever who belongs to Charles Muntz. He is a fun-loving dog who speaks English via a special collar that translates his thoughts into speech. Dug runs into Carl and begins to idolise him and sees him as his master. This pure soul again is nothing but pure love.

Angus from Brave:

Angus is Merida’s powerful Shire horse and her most trusted confidant. He can be balky, stubborn or faint-hearted at times, but is ultimately very loyal to Merida. Their bond is strong and loving, as Merida can coax him into one adventure after another and allows no one in the castle but herself to see to his care. Angus is named after a kind of cattle found in Scotland that has, since medieval times, been bred for meat and milk production.

Sven from Frozen:

Sven is Kristoff’s reindeer and a close friend. The two were adopted and raised by the trolls. Sven is incredibly loyal to Kristoff and, along with helping him with his business ventures, serves as the ice harvester’s conscience. The reindeer is also extremely devoted to those he cares about and has keen awareness of his human companions.

Pascal from Tangled:

Rapunzel’s one true friend is her silent, color-changing sidekick, Pascal. Pascal may be just a small chameleon, but he plays a big role in Rapunzel’s life. Confidante, coach and cheerleader, Pascal is a driving force behind Rapunzel’s decision to leave her lonely tower. Pascal is constantly cheering her up, rooting her on, and refusing to allow her to take steps backwards.

Pua from Moana:

Pua is Moana’s loyal pet pig with puppy energy and an innocent puppy brain. He cares a great deal for Moana’s happiness, as well as her personal ambitions; specifically her yearning to sail the seas. In all cases, he happily joins Moana’s side to assist her in any way he can. Though he is willing to face new challenges, however, Pua will not hesitate to back away should said challenge prove to be too intense or life-threatening.

Bullseye from Toy Story 2:

In Toy Story, Andy receives Buster as a puppy for his Christmas present at the film’s resolution. Bullseye is Woody’s horse and one of the characters introduced in Toy Story 2. Despite the fact that he is a horse, the way he acts can be similar to that of a puppy. He is extremely affectionate towards Woody, Jessie and the other toys. 

Dante from Coco:

Dante is a major character from the 2017 Disney Pixar animated feature film, Coco. He is a stray,  Miguel adopted as his pet and friend. Dante has a weakness toward food, as it led Miguel to embarrassing situations. Although Dante is superficially goofy and simple-minded, he is smarter than he looks. While he is utmost loyal to his owner, Dante is very sensitive when people close to him hurt his feelings.

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And Now for Something Soothing… “As Above” by Roman Hill

“Abstract Imagery Artist” Roman Hill answers questions about his beautifully mesmerizing (and practically shot) project.

MX Player launches ‘Data Saver Mode’, an initiative to lessen broadband strain in India amidst the Covid-19 outbreak

Amidst the Coronavirus pandemic, there has been an unparalleled increase of internet usage with the complete lockdown in action in India and limited outdoor entertainment.

Being a responsible brand, MX Player has launched ‘Data Saver Mode’ as an initiative to reduce internet overload on infrastructure across the country. This mode is now set as the default setting on all mobile devices, and restricts its streaming on mobile devices to a lower resolution (480p instead of 1080p).

Internet traffic has accelerated with people adhering to the social-distancing guidelines during the Covid-19 pandemic. Video streaming is a major source of entertainment as well as a major hoarder of internet traffic alongside game downloads. Almost 90 per cent of India’s internet traffic is video with an average user consuming more than 11 GB per month.

MX Player has additionally taken steps to reduce bandwidth consumption without affecting user experience. It’s the first Indian OTT to support H.265 (HEVC) transcoding for Live TV and on-demand content. This single achievement has helped nearly half the bandwidth consumption as compared to the earlier used H.264 stream. Further, it has developed a proprietary advanced compression technique that leverages cutting edge Artificial Intelligence and object recognition to enhance compression.

Commenting on this development, MX Player COO Vivek Jain said, “Considering that majority offices have declared work from home, we understand the impact this will have on network infrastructure. Internet bandwidth is scarce. At such times, it is key that wheels of the economy keep running and all activities can be continued with sufficient bandwidth available. Especially at our scale (175 Million users), it is important that we play our part in preserving a smooth functioning of the internet during this crisis. As a result, we have decided to double down on our efforts to provide the best customer experience while conserving bandwidth. I am happy to share that collectively, all our advancements will reduce MX bandwidth consumption by over 70 per cent.”

Due to this improvement, users are now able to get better quality live streams even under poor network conditions with very low buffering and low latency. On an Android mobile, 1 GB on MX Player can stream or download up to six hours of video. Lower data consumption, buffer-free streaming and excellent user controls is what has constantly differentiated MX Player as a platform.

 Operating in India with an advertising led model for premium content, MX Player integrates its offline video playing capabilities with a wide library of streaming video content including originals, movies, web series, TV shows, news, music and games. It currently has more than 175M Monthly Active Users and 75M Daily Active Users (DAU) in the country.

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WildBrain CPLG realigns North and South European teams to drive synergies and growth

WildBrain CPLG, a leading entertainment, sport and brand licensing agencies, has promoted two of its management executives to head up territory teams across newly formed management regions for Northern and Southern Europe.

John Taylor

London based, John Taylor has been named as the Northern Europe VP as well as UK and France MD (managing director). Pau Pascual, based in Barcelona, has been named as Southern Europe VP as well as Iberia and MENA MD.

In their respective new roles, both Taylor and Pascual will report to WildBrain CPLG executive VP (vice president) and MD Maarten Weck.

Pau Pascual

Commenting on these promotions, Weck said, “I feel confident that under our new European management regions, spearheaded by the highly experienced Taylor and Pascual, we will be able to further synergise our pan-European offering to drive growth for licensors and continue the strategic evolution and expansion of WildBrain CPLG. Congratulations to both Taylor and Pascual on their well-deserved promotions.”

Benelux MD Brenda Draaisma, Central Eastern Europe and Nordics MD Slawomir Ekiert, and Russia and CIS MD Anna Artyukhova will be reporting to Taylor under WildBrain CPLG’s new Northern European hub.

For the Southern European hub, Italy, Greece and Turkey MD Maria Gurrieri will now be reporting to Pau Pascual; while Germany, Austria and Switzerland  MD Sibylle Gondolf will continue to report to Weck.

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Netflix to lower traffic by 25 per cent to reduce load on internet providers in India for a month

Netflix announced yesterday, 24 March, that it is lowering its traffic on network providers by 25 per cent in India for a period of 30 days. 

Netflix made this announcement after a similar decision was taken for the European market, in order to reduce the congestion on internet pipelines due to home quarantine of most people in the country as a result of the COVID-19 pandemic.

Netflix Content Delivery VP Ken Florance said in an official statement,  “Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25 per cent, while also maintaining the quality of our service. So consumers should continue to get the quality that comes with their plan – whether it’s Ultra-HD, HD or SD. We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days.”

This also comes after COAI urged the video streaming platforms lately, to lower the streaming resolutions. Following its global contemporary, Amazon Prime Video too has started to lower the data consumption that streaming takes up on its platform. While local services like MX Player have already started it on its app, Hotstar and ZEE5 are also working to implement similar measures.

Meanwhile, this announcement from Netflix won’t affect most of its subscribers in India, as it maintains several different streams for a single title, and is removing the highest bandwidth streams as part of this move. 

The mobile-only plan (Rs.199) that Netflix introduced in India last year is its most popular tier in the country, a source said. Both mobile-only plan and the basic plan, the immediate advanced tier above it, limit streaming to standard definition (SD).

As per a report by Bank of America, last week internet service providers in India witnessed a 10 per cent surge in the volume of daily traffic and data consumption. 

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Big Run Studios raises $1.4m from Galaxy Interactive

Big Run Studios completed $1.4M in seed round funding, led by leading interactive content and technology investor Galaxy Interactive via its Galaxy EOS VC Fund.

“Launching a successful game that stands out in today’s multi-billion-dollar mobile games market is extremely competitive and often requires high amounts of capital, large game teams, and massive brands to breakthrough. We’re proud that our studio’s mission of creating great player experiences for diverse casual gaming-playing audiences continues to thrive with the support of Galaxy Interactive,” says Big Run Studios co-founder and CEO Andrew Bell.

The Oakland, California-based game studio develops casual mobile games that add a competitive twist. Big Run Studios’ hit, Blackout Blitz, has already become a Top 25 free game on the Apple App Store over the last two months. Big Run Studios is building games based on Skillz multiplayer competitive gaming platform.

The team of gaming industry veterans have worked on franchises including Star Wars, Indiana Jones, FarmVille, Harry Potter, and Madden NFL.

By layering in the Skillz competitive mobile games platform, the studio has shown retention, monetization, and growth beyond what has been previously seen in this market space.

“Andrew’s mission – to create casual games for non-traditional gaming audiences – resonated with us immediately. Big Run’s rapid growth as a studio reflects what’s possible when a founder and operator as talented as Andrew moves aggressively to put a great plan into action.We’re confident that Big Run will follow up on the early success of Blackout Blitz with several more cutting-edge games and make a significant mark on the mobile gaming industry,” said , Galaxy Interactive head Sam Englebardt.

Big Run Studios currently has three games on iOS and Android and plans to launch three additional titles in 2020 with increasing complexity and upside opportunity.

 

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Esports – This is its Time to Shine

The coronavirus outbreak has left sports schedules in tatters. The NBA, Premier League, La Liga, Serie A, and many other sports leagues have been suspended.  Large sporting events like this summer’s Euro 2020 have also been called off. Even the fate of the Olympics in Tokyo at the end of the summer hangs in the balance.

Sports fans have been left with many questions, “will the season ever be finished?” “Will the current league leaders be crowned champions?” or “will this season just be scrapped and we will start again fresh?” We do not even know when the next cricket match, football or basketball games will take place. The number of questions is almost endless and that is before we even get into what will sports fans do instead of going to the game or watching it on TV each week. Even sports news now is almost non-existent.

So just what will you watch and talk about during the outbreak? Luckily, there is one sport that isn’t affected by the outbreak, Esports.

What’s Esports?

Very simply, Esports is competitive video gaming. Where either individuals or teams compete against each other in organised competitions. The games being played can vary from fantasy titles like Fortnite and League of Legends, first-person shooters like Call of Duty, all the to sports games like Madden and Fifa. In 2018 over 200 million people actively watched or took part in tournaments, 4 times more than in 2014. Making it one of the fastest-growing sports on the planet. In terms of viewers it is more popular than the NFL, and even packs out arenas with 50,000+ fans.

The Last Sport Standing

There was a brief time in which several sports were being played behind closed doors to reduce the spread of the virus, but as high profile sports stars such as NBA star Rudy Gobert (who went around touching reporters microphones before testing positive) came down with the virus, sports fixtures were first postponed and then suspended.

Even though Esports can take place in massive stadiums like football, basketball, and cricket. It is not necessary for the players or the audience. In fact, team members don’t even need to be in the same room to compete. All this means that it is the only sport that can carry on as normal despite the outbreak.

A Big Jump in Viewers

With many people across the globe not just working from home, but being asked to stay at home as much as possible by their governments. This has left a lot of people with a lot more free time at home, especially with no sports fixtures to watch. For this reason, the popular Football Manager game was made available to play for free for one week by its creators, to help people not just pass the time, but replace the real football that is now no longer taking place. 

And, it isn’t just game providers that are providing Esports to people, sports stars are too. Real Betis striker Borja Iglesias and Sevilla’s Sergio Reguilon streamed a match between their teams on Fifa 20 to an audience of more than 60,000 on streaming service Twitch. Other famous sportspeople are also playing their sports online too, including Max Verstappen and Lando Norris who took part in a virtual version of the now-cancelled Australian Grand Prix.

Amid the crisis sports players and viewers are turning to Esports in their droves. The sport has seen a huge growth in participants and viewers over the last few years. Can it capitalise on this time to cement itself as one of the world’s major sports? It has a chance, but only time will tell…

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Ameba TV adds raft of programming from Toonz Media Group

North American kids streaming platform Ameba has added, Indian animation studio and production company, Toonz Media Group as its newest content partner, adding 300+ episodes to its expanding roster of programs.

Immediately available to Ameba’s young viewing audience are Toonz’s popular series: Cat and Keet (92 Episodes); Darwin and Newts (40 Episodes); 3 Rabbits (26 Epidoses); Chai Chai (50 Episodes); popular YouTube series Gummy Bear (39 Episodes); and Emmie (5 Episodes).

“We are committed to offering a diversity of entertaining children’s content from around the world, “noted Ameba TV CEO Tony Havelka.  “There is such an enormous amount of great and entertaining international content available that hasn’t quite touched young North American audiences yet.  We are so excited to bring this series of stand-out programming from Toonz Media Group to our own young viewing audience and thrilled that they have selected Ameba as their streaming partner.”

Toonz Media Group CEO P.Jayakumar added, ”We are truly delighted to be partnering with Ameba and providing some of our most successful series in the digital space for their platform and their North American young audiences to bring them the very best in kids and family entertainment, and very much and look forward to building this partnership even further.”

Ameba is the longest running streaming service devoted to providing fun and engaging children’s content, which recently opened-up free streaming access to hundreds of hours of programming. It currently boasts over 8,000 titles in its library, comprising of over 1,300 hours of entertaining programs secured from top-tier providers from all over the world. Ameba is available throughout North America, Canada and the USA, young audiences and their families can easily access Ameba on Smart TVs, Streaming Set Top Boxes, Mobile, Tablet, Web and Game Consoles.  In 2019, Ameba became the first and only Canadian owned Children’s Streaming service to become CAVCO approved.

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The World Health Organisation says you should ‘play a game’ during the coronavirus outbreak

Arrested in the clutches of this global pandemic, folks around the world are scrambling to figure out how to get a handle on the coronavirus outbreak. The World Health Organization recently issued a media briefing on dealing with COVID-19, with recommendations for actions individuals can take during the shutdown. Among other useful advice, the WHO says you should “play a game”.

WHO general director Tedros Adhanom recommends, “look after your mental health. It’s normal to feel stressed, confused, and scared during a crisis. Talking to people you know and trust can help. Supporting other people in your community can help you as much as it does them. Check in on neighbours, family and friends. Compassion is a medicine.”

“Listen to music, read a book, or play a game.”


Many gaming portals have seen an unprecedented spike in the number of downloads and traction owing to the lockdown. While Xbox chief Phil Spencer says Microsoft’s gaming division is “seeing an unprecedented demand for gaming”, Steam has repeatedly broken its own concurrent user record.

The WHO also issued more piece of advice. The statement suggest we must start taking care of your physical health during the outbreak – so eat well, limit your alcohol and sugar intake, don’t smoke, and get some exercise.  You can read Adhanom’s full statement on the WHO’s official site.

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