RummyCulture launches with India’s biggest online tournament

Online Rummy’s early start up Rummyculture.com is launched with a big bang, online Rummy Launch Tournament – Grand Carnival to be held on 1 October 2017 at 2 pm. This is claimed to be the India’s biggest tournament in the category so far as per the company’s press release.

Last couple of years post Supreme Court order considering the online rummy as a skill game, the category has emerged a huge success, seeing some high-profile investment firms with handsome exits. It has been more than a decade since gaming shifted from physical tables to virtual ones. But the mobile gaming industry has skyrocketed growth.

As per a research, the Indian mobile gaming industry is expected to reach $3 billion by 2019 which means we will see more players in the segment with big investments. The most popular one out of the mobile gaming in India is Rummy, a game that is a part of Indian culture and is played across the country from villages to metros by both youth and old.

RummyCulture.com is a newly emerged platform which focuses to deliver better online rummy playing experience in India. The entry and registration for Grand Carnival is free with a prize pool of over Rs.1 million.

Speaking on the occasion, RummyCulture co-founder Prithvi Singh said, “What we intend to do is give online rummy players an evolved playing experience. We spent lot of time in deeply understanding user’s pain points, and came up with a super friendly interface and features like Table Customisations et cetera. Our team comes from different backgrounds, which enabled us to think in all directions and build a real differentiator. We have done lot of technical innovations to provide fantastic user experience. One of the examples is our ADI (automatic disconnection intelligence). It’s a state-of-the-art technology that enables our users play even in weak network areas.”

Registrations for the tournament are now open. Details are available on their website and Facebook page.

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Animated series ‘Dot.’ gets multiple global broadcasters

The Jim Henson Company, an established leader in family entertainment for over 60 years, has signed several new deals with linear broadcasters around the world to deliver the original animated series, Dot. (52 x 11’) to more families across the globe.

Dot. is based on the popular children’s picture book by New York Times best-selling author and tech expert Randi Zuckerberg.

Ireland’s TG4, Finland’s YLE, Israel’s Hop, Australia’s ABC, and EBS Korea have all licensed the series that teaches digital citizenship and how to “tap and swipe” through interactive adventures, in addition to Disney Channel Japan who debuted the series on 23 September. The new agreements complement recently announced deals with Piwi+ in France, and SVT in Sweden.

Dot. currently airs in the US during the Sprout preschool block on Universal Kids, NBCUniversal Cable Entertainment’s network for kids from two to 12, where it has been a top-performing series since its debut, and past episodes of the series stream on Hulu and Sprout online. The series also airs on CBC in Canada, Canal Panda in Portugal, Jim Jam in the MENA and Benelux territories, and Israel Education Television.

Dot., demonstrates how technology can be used to inspire and enhance everyday kid adventures and discoveries, appealing to both parents and children alike,” commented The Jim Henson Company management consultant (global distribution) Ian Lambur. “With our new partners on board, kids around the world will soon be able to share Dot’s enthusiasm to use tech to connect, play, capture moments, tell stories and most importantly, feed their curiosity.”

Targeting children ages four to seven, Dot. follows the hilarious adventures of the inquisitive and exuberant tech-savvy Dot. For a girl as curious and creative as she, there’s no better way to spend the day than outside, exploring the world with her dog, friends, and any tool or tech that will help enhance their play and exploration.

Dot. is produced by Industrial Brothers in association with The Jim Henson Company and the Canadian Broadcasting Corporation (CBC).

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VFX doyen Govardhan Vigraham feels Drishyam stands for excellence

VFX supervisor Govardhan Vigraham

Let’s do a flashback when our film industry had only special effects and this doyen belonged to the industry since those times. Yes, we are talking about VFX supervisor Govardhan Vigraham who has seen the visual effects industry in India grow yard by yard. This connoisseur has films like Haider, Fitoor, Rangoon, Cocktail, Mohenjo Daro and many more under his belt. He has also won the Filmfare Best Special effects award for Kaminey in 2010.

Recently working with Drishyam VFX on Rangoon and Mohenjo Daro has been a refreshing experience for Vigraham. AnimationXpress gets in touch with the visual effects specialist to get more insights from the genius man.

Tell us about yourself. What attracted you to the VFX field?

Govardhan : Computer graphics was my primary attraction and when I pursued it back in early 90s, it was a tool used solely in TV commercials. I got into it by working for a production house that specialised in CGI based TV commercials. I then went on to direct a few commercials and music videos and made extensive use of CGI.The term VFX was not yet born around that time, at least not in India, but eventually came up when feature film guys started demanding CGI effects.

Being in the industry for more than 20 years, you have witnessed a paradigm shift. How has the journey been?

Govardhan : This has been one industry that has seen a tremendous growth and transformation, especially in the last decade. The growth is both in terms of technology and resources. There’s more talent available now than ever before, with artists seeing measurable career growth, both monetarily and roles they play. It is now a much organised and recognised industry, with a growing investor trust and knowledgeable clients.Scripts are better written these days, and there is more scope for the technical hands to contribute, not only VFX but also other departments like camera, stunts, art, miniature makers, sound et cetera.

Personally, I find myself now in a space that’s more relaxing since we now have filmmakers who have a much deeper knowledge, at least on the fundamental capabilities if not in depth, and that makes my job more enjoyable, allows me to concentrate a bit more on the creative side, which is where the fun really is.

Which projects are close to your heart?

Govardhan : Many of the last few projects have been enjoyable. It is difficult to single out anything in particular.

Which has been the most challenging project?

Govardhan : A few projects I most recently handled come to my mind – Mohenjo Daro and Rangoon. Challenging because of the tough deadlines combined with some really big effects shots to execute. The water in Mohenjo Daro was really challenging since we had to digitally create water for practically every shot in the entire climax, except for some shots in which we had some minimal live water layers. In Rangoon, the entire bridge sequence in the interval and climax was all VFX with each shot involving numerous layers of live and CG trees, plants, bridge, VFX etc. Getting them to look consistent so they maintained proper continuity was a huge task – both personally for me, and the VFX team at Drishyam.

What are the key things a VFX supervisor needs to keep in mind while accepting and delivering a project?

Govardhan : The first thing I always ask is to be given the script as early as possible. This lets me sink into the story, the treatment, and blend in with the creative process.

Next, I will focus on what the director’s vision is, mainly, if he/she has a clear vision in the first place. The last thing you want is ambiguity and vague ideas on what is expected.

Then, I would like to know the budget and deadline – if there is a deficit in both or even in either of these two, we are in trouble.

How do you handle creative differences with the director?

Govardhan : Creative people always have some form of differences. The challenge is in how you get to work together, and be able to communicate your thoughts as objectively, and clearly as possible. You have to realise that the VFX guy has to blend with the director and the other creative brains who will eventually come together to make the film. There are no definite guidelines or do’s and don’ts here. I just try to focus as much as possible on issues that directly concern me. Of course, in time, you build relationships and comfort levels with directors you’ve worked with before, and this enables you to open up a little more. There have been many instances when I have made my point understood in matters that went beyond VFX, but only because I was absolutely confident I was making sense, and because I had won the trust of the maker.

Being an industry veteran, what kinds of projects entice you?

Govardhan : Projects where VFX as a tool lets you help tell the story are what I would pick. I personally dislike using such a beautiful art that VFX is for gimmicks – I’ve actually turned away projects where I could see it being used for ridiculous reasons, like maybe some gaudy song sequences, or atrociously designed stunt sequences. I’ve enjoyed the privilege of being selective in the last five years on what I would like to be personally associated with.

Recently, you delivered two projects: Mohenjo Daro and Rangoon. Why did you choose Drishyam VFX? How was the experience working with the studio?

Govardhan : Prior to these two projects, the team had delivered another milestone project – Fitoor. In fact, the head of the team, Rajeev had earlier handled many of my earlier projects, and I always felt confident and comfortable handing over shots to his team.

Mohenjo Daro and Rangoon needed some serious attention – both in planning and execution. This involved knowing in advance what kind of technological and artist level challenges Drishyam was going to face. I sat down with Rajeev and ensured he understood what I was looking at, and what the director was expecting. By the time the shots came up for execution, the team and technology was already in place.

You have worked with many studios in the past. Drishyam being a young studio, what do you think about the team? How different are they from other studios?

Govardhan : If there has been one studio where I’ve been absolutely confident and relaxed in execution, it’s Drishyam VFX. I’ve had quite a vast and varied experience over the years of working with various VFX facilities, but somehow I always felt a great deal of stress in other facilities. Either the team was not delivering, or the ownership was indifferent, or a deadly combination of both. At Drishyam, you get this sense of involvement, and a desire to be proactive to ensure smooth and efficient delivery.

Why did you decide to become a freelance VFX supervisor?

Govardhan : When I realised that being part of a facility was limiting my access to talented artists and technology, I decided to go independent. I had the opportunity to work with multiple facilities and provide that as an advantage to the producer so he/she could get quality work for the best of prices.

Which projects are you currently working on?

Govardhan : Over the last several months, I had actually been more involved in developing my own scripts, and I also made a short film which took much of my time. Consequently, I’ve now limited the number of projects I work on; so I now have Abhishek Kapoor’s Kedarnath and a Marathi film Zapatlela 3 by Mahesh Kothare, which is a sequel to a film I had worked on earlier.

How important it is for  VFX artists to stay abreast with technological advancements?

Govardhan : Technology is growing at an astronomical pace now than ever before. In the past, say a decade ago, you had time to absorb new development, like when new software is introduced. But these days you have something new being announced practically every week! The trouble is you need to find time to learn the new tools and to execute work that you’re committed to deliver. If you are laid back or resistant to absorbing the newer advancements, then you get left behind, obsolete, and probably a loner. However, what I sorely miss is the fun we had in the past, where the technology did little, and it was more of artistic skills that did the job. You had to innovate a lot more, sleep a lot less nevertheless, but at the end, you had this euphoric feel when you created something that seemed impossible. These days, you still have a lot of fun, but it’s kind of more technical.

Where do you think is the industry headed?

Govardhan : The technicians have proven their skills. It’s entirely up to the screen writers and directors. I guess that’s where we are headed. More creative writing, more knowledgeable writing, more trusting producers and a healthier environment than ever before.

How can a fruitful collaboration take place between the filmmakers and VFX houses?

Govardhan : Knowledge and trust. The filmmaker has to start looking at VFX as a tool that helps his/her films achievable. The VFX facility has to come in as a creative partner and not just as a business house interested in the money. Of course, finances matter, but the intent has to be to provide creative services first. The thing that a producer hates most is an indifferent VFX facility that distances itself from commitment and involvement.I think time has come for a bigger collaborations between the two, possibly explore opportunities in joint content ownership.

What is stopping the Indian VFX industry from being on par with the global giants? How can this scenario be changed?

Govardhan : I definitely don’t believe there’s any dearth here. India today is definitely on par on many departments within VFX. International projects get delivered right out of here. What we lack today is custom development. We lack R&D teams that can create custom effects for specific purposes. We rely more on off-the-shelf tools, and I think the blame is primarily at the script level. We hardly have scripts that demand investments in matters such as research and development. For example, we simply never felt the need to have a coding team that would create tools for say, sub-surface lighting. Our scripts barely test our capability. So whatever we have today in terms of technology is courtesy international work.

I feel a lot depends on the scripts. Although the writers today are better exposed than say a decade ago, there’s still a long long way to go.

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Industrial Light and Magic release ‘Rogue One’ new VFX breakdown reel

Rogue One: A Star Wars Story

The anthology series of Star Wars flagged off with Rogue One: A Star Wars Story last year, and suffice to say, the movie rocked and rolled at the box office.

Despite digressing from the norms of the traditional Star Wars movie, such as discarding the opening crawl, Gareth Edwards’ space opera was met with rapturous reception. And so was the VFX.

Industrial Light and Magic (ILM) retained the Star Wars coherence with breath-taking visuals, and now, the studios have released a VFX breakdown of the movie, unveiling the secret behind the amazing effects.

Whilst the clip signifies the scale at which the VFX were executed, the highlight would surely be the recreation of the prominent Star Wars villain the Grand Moff Tarkin, played by Peter Cushing in the 1977 epic.

Peter Cushing as the Grand Moff Tarkin in the 1977 epic ‘Star Wars’

Rogue One featured Guy Henry starring in his shoes, gracing a motion-capture suit and a head gear that retains Cushing’s movement and expressions. The outcome is so impressively impeccable, it’s as if Cushing playing the part himself.

Also stunning are the VFX used to create Rogue One’s squadrons battling in the air and the CGI for Death Star.

Produced by Lucasfilm, Rogue One: A Star Wars Story starred Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen in the lead, and was released in December 2016.

However, Star Wars will be returning to its origin story later this year with the eight installment of the franchise, Star Wars: The Last Jedi, on 13 December 2017.

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IKEA Cook This Page at home

IKEA’S Cook This Page, an in-store promotion in Canada, has won a Grand Prix award at the Clio Awards. The IKEA Cook This Page campaign involved a set of printed recipe sheets distributed to IKEA stores to encourage use of IKEA kitchenware and food products. “The Cook This Page Parchment Paper Recipe Series,” a collection of easy-to-make recipes printed on cookable parchment paper. With step-by-step instructions and a list of ingredients precisely illustrated on the parchment paper to match actual proportions, the only thing one had to do was add food, roll it all up and bake it. The sheets are printed with food-safe ink. With the fill-in-the-blank directions, you can place the salmon, meatballs, shrimps, fruit crumble and other ingredients inside the printed layouts. Finally, roll up the paper with all the ingredients and get ready to cook your meal.

IKEA Cook this Page - Salmon

IKEA Cook this Page - Meatballs
IKEA Cook this Page - Shrimp
IKEA Cook this Page - Crumble

IKEA store managers created in-store events across Canada to show that cooking can be fun, simple and exploratory. Posters were offered to customers as they selected kitchen ware and ingredients. All 12,500 parchment paper recipes available in 18 locations were snatched up within hours.

IKEA Cook This Page Credits

The IKEA Cook This Page campaign was developed at Leo Burnett Toronto by chief creative officer Judy Johns, creative director Lisa Greenberg, group creative director/art director, designer and illustrator Anthony Chelvanathan, group creative director/copywriter Steve Persico, senior graphic artist Robin Osmond, executive producer Franca Piacente, agency producer Alexandra Postans, print producers Good Cathmoir, Anne Peck and Carly Price, group account director Allison Litzinger, account director Emily Robinson, account supervisor Rebecca Simon, chief strategy officer Brent Nelsen, VP group planning director Tahir Ahmad.

The Cook This Page kits were printed at Printed By Somerset / Mississauga, using paper from Papertec Inc and ink produced at Trade Graphics By Design Inc.

Photographer was Arash Moallemi at Fuze Reps.

The video was produced by videographer Jonathan Lajole, food stylist Matthew Kimura, editor David Nakata, with music by Grayson Matthews.

Anim’est International Animation Film Festival

All Night Long at The Airport


I missed my connecting flight in Charlotte, and I didn’t want to sit in anger all night long, so instead I did what makes me happiest…DANCE!!!! Oh, and I made some really great friends along the way! Thank you for dancing your troubles away with me!!! 🙂

Blade Runner Black Out 2022


The third and final short prequel to the film Blade Runner 2049

SOLO NYC (Full Film)


SOLO NYC is an intimate look at the trials and triumphs of New York’s rising class of creative freelancers. The 6:45 min documentary film, directed by award-winning creative and independent filmmaker Daniel Soares, is AND CO’s first film exploring the future workforce. Featuring: Helen Levi (Pottery Designer) Alex Trochut (Lettering Artist) Adriana Urbina (Chef) Zipeng Zhu (Creative Director) See more at www.and.co/solo About SOLO NYC: In the alleyways, back kitchens and matchbox studios tucked away in countless of bustling, yet remarkably unglamorous, neighborhoods wedged within the most vibrant city in the world, there’s magic is happening. Every damn day. New York’s professional style understated yet relentless. Showing up, doing your best—and doing things a little differently—is the mantra of millions of people who rise with the sun to chase their dreams. With a little luck and a lot of sweat, millions of men and women are making their career ambitions happen, and doing so outside of the traditional career path. Credits: Director: Daniel Soares Produced by: AND CO, Martin Strutz Featuring: Alex Trochut (Lettering Artist), Helen Levi (Pottery Design), Zipeng Zhu (Creative Director), Adriana Urbina (Urban Chef) Director of Photography: Anna Solano Editor: Alvaro Del Val Colorist: Joe Wenkoff 1st AC: Alex Kosorukov Post Production: Uppercut NYC Music: Nordmeister, Unseen Music, Almkvist, Steven Gutheinz Sounddesign: Brian Bernard See more at www.and.co/solo

Sarina Nihei – Rabbit's Blood


Rabbit’s Blood is a story about a society of two rival groups; sinister cloaked men and neutralist rabbits who have human-looking bodies that  live underground. Sarina Nihei is an award-winning animation director and illustrator living in Tokyo. Obsessed with Estonian animation while studying graphic design at Tama Art University in Tokyo, Nihei decided to pursue animation and moved to London to start a Master’s degree at the Royal College of Art. Her previous short film Small People With Hats has won prizes and been screened at festivals all over the world.