Hasta La Motion!

https://www.vrroom.buzz

In case being a fast-food employee wasn’t hard enough, KFC is now putting its workers through a bizarre initiation rite: a creepy BioShock-esque virtual reality “escape room” replete with narration from an omnipresent, mildly demonic-sounding Colonel Sanders. Cool!

Per a press release, the chain is incorporating the VR experience — experienced via Oculus Rift headsets — into its employee training program to show trainees how to make its signature Original Recipe fried chicken. In order to get out of the virtual escape room, employees will have to play as a pair of disembodied hands to demonstrate (virtual) mastery of the five-step cooking process — inspecting, rinsing, breading, racking, and pressure-frying — all the while being cajoled by a cackling Colonel.

Read more at: www.vrroom.buzz
VRrOOm, the Voice Of VR

A documentary following LA film photographers as they make photos around the city in preparation for the 2nd-annual @FilmPhotographic show ‘OUR CITY’, in downtown Los Angeles at Contact Photo Lab. Produced by Jason Lee + Exploredinary @filmphotographic is an Instagram film community gallery and resource page founded by American actor/skateboarder/photographer Jason Lee Filmed and Edited by: Sarah Reyes and Daniel Driensky Produced by: Sarah Reyes, Daniel Driensky, and Jason Lee Executive Producers: Letitia Younger and Dustin Beatty Original Score: Richard Carpenter and Bobak Lotfipour With Support Of: Our/Los Angeles, Film Photographic, Contact Lab, and Ilford Photo Photographers Featured: Ray Molinar, Stefanie Vinsel, Jason Lee, Matt Draper, Eric Bouvet, Ryan Akerberg, Clarke Tolton, Ty Williams, Alex Schmidt, Chris McElrath from Contact Lab, Armand Kohandani, Matt Burt, Greg Hunt, Amber Chavez, Bryce Laurino, Dan Monick, Mikael Kennedy, Cinthya Guillen

Makuta VFX CEO Pete Draper

In their first year of functioning itself, Makuta VFX did what very few could – win a National Award for the best visual effects. Thereafter, there was no looking back as the studios would go on to produce VFX for south blockbusters and pull up a tree after another.

Now seven years since its inception, Makuta stands as one of the major-domos in the industry.

Animation Xpress got in cahoots with Makuta co-founder and CEO Pete Draper, who talks about their recent work, what the future holds for VFX and the secret behind the name ‘Makuta’!

Tell us about the latest work of Makuta Studio in the last one year. What were the challenging VFX scenes in them and how it was achieved in short?

The primary work we did during that time was Baahubali: the Conclusion. In addition to this, we also worked on several local features and also Marvel’s Legion with Baahubali taking up the majority of our resources. To achieve the quality that the client requires, it’s all about planning and research, from the production department through to the individual artists managing their time and resources along with researching the effect that is to be achieved. Research is paramount to get an effective right as it’s all about breaking down the aesthetic, ensuring that each element is referenced from the dynamics to the materials, lighting and composition integration, matte paint production to gel seamlessly and final comp. It’s a huge team effort and without the artists working together as closely as possible it wouldn’t work.

Why has been Makuta studio named so?

We were toying with different ideas back in the days before we founded. This was one that was proposed by one of our investors, Raja, which roughly translated as the jewel in the crown, which we thought it was something poignant and also something to aspire to.

How has Makuta grown from a small studio to an international studio in a short time? Reason behind the sky? How do you plan to project Makuta ahead?

Our primary principle has always been about the quality of the work and hopefully our reputation within the industry has emphasised this. We’re pretty meticulous when it comes to the content we produce and its pretty much down to the artists we work with but also through education; not only for the in-house talent but also when working on set and with the clients to ensure we’re achieving their vision in full, giving the best advice to achieve this along with suggesting alternatives to get something pretty cool! Pushing forward, we’re keeping things pretty close to our chests at the moment. We have several plans which are huge and are being developed behind the scenes. As a business we need to stay competitive but also try to push the envelope and keep the studio’s reputation up there. It’s very exciting times ahead and as always, our goals are high.

What are your upcoming projects?

Unfortunately we’re currently bound by NDA for most, however we can say that we’re currently working on Rajinikanth’s next feature – Kaala. Shooting is currently in progress and we’re there fully!

Tell us about the management changes or any changes in the creative team.

There’s been no changes in the last five years; we’ve seen several artists join us and some others go on to other ventures such as working overseas for large studios in the US and China. We’re still in touch with them and are even working with them on new projects! We’ve expanded our R&D side and also are concentrating a lot more in creative development such as concept work so we can provide a tighter end-to-end service when working with production designers on features. We’re also branching into other areas which are pretty exciting but can’t say anything about it at the moment!

Makuta VFX CEO Pete Draper with Director SS Rajamoulli

Any new technology that has been used in recent projects either already done or any project which you are working currently and has not been released?

Yes. But aside from our in-house developed VFX logging app, we can’t say much else… IP you know… ! We’re planning to finalise and release the app in the next few months to the industry so it’s a pretty exciting time, especially as we’re trying to get things enforced to be logged neatly across projects and across studios which is one of our primary goals.

What do you think about the present status and future of our VFX industry?

It’s growing and has been for the past few years, however we all need to ensure that it doesn’t stagnate and that we’re constantly pushing the envelopes of what can be done creatively with the tools and resources we have. We need to develop the talent further by giving the artists time to develop and to work on interesting and challenging projects which, in turn, lies with the content creators and directors who are willing to push the envelopes along with the producers to take risks to finance such projects. Only then will we develop and take things to the next stage – to become an industry which has sustainable growth along with the creative talent to support it.

The post Makuta VFX CEO Pete Draper: We are launching a VFX app and working on Rajinikanth starrer Kaala appeared first on AnimationXpress.

Black holes are scary things. But they also might reveal the true nature of the universe to us.

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How Black Holes Could Delete The Universe – The Information Paradox

Directed for Rubber House in 2014 Written, designed, animated by Greg Sharp Sound design by Adult Swim Produced by Adult Swim