Hasta La Motion!

PES’s new spot for Honda, premiering on TV this Friday during the Opening Ceremony of the Rio Olympics.

You can see his previous spot for Honda, the Emmy® nominated “Paper”: https://youtu.be/vpyeQeTDGFA

Credits:
Honda “The Power of Ridgeline” :60 | Directed by PES | Advertising Agency: RPA | Chief Creative Officer: Joe Baratelli | Executive Creative Director: Jason Sperling | Creative Director: Sarah Bates | Creative Director: Rahul Panchal | Sr. Art Director: Suzie Yeranosyan | Copywriter: Romero Ramirez | Chief Production Officer: Gary Paticoff | Executive Producer: Isadora Chesler | Producer: Joshua Herbstman | Production Company: RESET | Managing Director: Dave Morrison | Executive Producer: Jeff McDougall | Executive Producer/Bidding: Jen Beitler | Producer: Greg Schultz | Director of Photography: Eric Adkins | Production Designer: Damon Fortier | Assistant Art Director: Josh McQueen | Animation Supervisor: Eileen Kohlhepp | Animators: David Braun, Javan Ivey, Brandon Lake, Dillon Markey | Animation Assistant: Ponch “Chino” Arellano | Dragonframe Operators: Calvin Frederick, Matthew Philip Hazelrig | VTR: Andrew Rozendal | Wardrobe: Cris Aruajo | Editorial Company: Union Editorial | Editor: Jim Haygood | VFX & Finishing: A52 | VFX Supervisor & Lead Flame Artist: Andy Barrios | Flame support: Andy Davis | CG Supervisor: Adam Newman / Andrew Romatz | PreVis Supervisor: Dan Gutierrez | PreVis Editor: Gladys Bernadac | Colorist: Paul Yacono | Executive Producer: Patrick Nugent | Head of Production: Kim Christensen | Producer: Zach Wakefield | Color Producer: Jenny Bright | Sound Design Co.: Factory, UK | Sound Designer: Jon Clarke | Audio Producer: Lou Allen | Audio/Final Mix: Lime Studios | Mixer/Engineer: Dave Wagg | Executive Producer: Susie Boyajan | Shot at Sony Pictures Studios, Culver City, CA, on Stage 30 (aka the “Esther Williams” Stage)

Pokemon Go has been in the news for a while now. The augmented reality game based on the original series of Pokemon needed players to go out and hunt for pocket monsters, evolve them, fight gym battles and much more. While many were sceptical about the initial hype of Pokemon Go, even after the revenue figures stated differently, the majority of people were positive about the long-run of the game, with even the Indian gaming industry not mincing their praises about the game from Niantic.

While the game has not been launched globally yet, it didn’t seem like a task for fans to get their hands on the game, however this meant they were missing out on many features. Some third party applications tried to make their way into the ecosystem by filling those loops, the developers are not so happy with the fact as Niantic, CEO, John Hanke did not approve of third party pokemon mapping sites like ‘Pokevision’.

A recent update has disorganised the display by not letting users track the distance of pokemons in one to three footprints, instead just displaying a silhouette without notifying the exact distance of the pokemons, which has led to frustration among the fans.

But recently, the developers took to the social networking site Facebook to address their thoughts.

“We have read your posts and emails and we hear the frustration from folks in places where we haven’t launched yet, and from those of you who miss these features. We have removed the ‘3-step’ display in order to improve upon the underlying design,” read the company’s post. “The original feature, although enjoyed by many, was also confusing and did not meet our underlying product goals. We will keep you posted as we strive to improve this feature.”

While recently, the CEO’s accounts were targeted by hackers, citing the apparent reason of the game not being released in Brazil yet. Taking that into consideration, Niantic explained, “We aren’t done yet! Yes, Brazil, we want to bring the game to you (and many other countries where it is not yet available).”

They also dropped a word on why they have not been actively responding to fans saying, “If you haven’t heard us tweeting much, it’s because we’ve been heads down working on the game,” while promising that they will keep the fans updated of what’s going on.

The post Pokemon Go developers promise tracking amendments amid fan furore appeared first on AnimationXpress.

So far we have witnessed the launch of games based on the live sports events taking place in India. With gaming industry taking momentum in the sports field, Sony SIX (a part of Sony Pictures Networks India, SPN) has now thought of giving the comic industry a push. Taking innovation to a whole new level Sony SIX launches their first ever digital comic strip for one of its wrestling properties, Total Non-Stop Action (TNA).

These comic strips will feature on the digital platforms (Twitter and Facebook) of Sony SIX wherein some of the biggest names in wrestling who are associated with TNA, will be featured. One of the largest comic publishing house in India, Diamond Comics, has been roped in to curate real life images of the wrestlers like Jeff Hardy, Matt Hardy, EC III, Gail Kim, Bram, Lashley, Moose and President Dixie Carter into a comic style work.

The TNA comic strips are inspired by superhero comics which are larger-than-life and promise to generate a lot excitement for the viewers. They will serve as a preview to the TNA Impact show for the coming weekend, and the rivalry portrayed between the wrestlers will then continue onscreen.

“At SPN, we are looking at innovative ways to reach out to our consumers and keep them engaged at all times. Through the digital comic strip we aim to build and sustain that interest and excitement for TNA,” comments Sony Pictures Networks, president, distribution and sports business, Rajesh Kaul. “Wrestling has been an integral part of the Indian sporting culture for many years and now, is now growing rapidly in the fight sport category on a global scale. Today’s youth is in awe of the whole ‘superhero culture’ and hence we have used this digital initiative as a medium to reach out to our target audience.”

The inaugural comic strip features a vocal altercation between EC III and Miracle, as they threaten to take one another down at the TNA Heavyweight Championship. The comic strip will be a teaser to EC III and Miracle’s face off in the Bound for Glory playoffs, thus increasing the excitement levels for the upcoming episode.

TNA boasts of some of the biggest international wrestlers, and has also roped in India’s very own Mahabali Shera into their roster. TNA Impact Wrestling telecasts every week on Tuesday, at 5 pm on Sony SIX and SIX HD. The digital comic strip will be released a week prior on the social media pages of both these channels.

The post Diamond Comics roped in to deliver comic strips for Sony SIX’s TNA Wrestling appeared first on AnimationXpress.

Gillette’s “Perfect Isn’t Pretty” commercial provides a glimpse into training for the 2016 Rio Olympics for Brazilian footballer Neymar Jr., Chinese swimmer Ning Zetao, American decathlete Ashton Eaton, and English cyclist Andy Tennant. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is “Unstoppable” the hit written by Sia, with rapper Pusha T, Brazil marching band Banda Olodum. The three-minute “Perfect Isn’t Pretty” music video appears on YouTube but will appear in a 60-second edit during NBC television coverage opening ceremonies for the Rio Olympic Games on August. 5. The original mix in the Gillette Perfect Isn’t Pretty video is available globally on Spotify, Apple Music and Soundcloud.

Carlos de Jesus, North American Shave Care brand director for Procter & Gamble, explains the thinking behind the Gillette Perfect Isn’t Pretty campaign: “It’s a little different spin on what you see from Gillette. You see the behind-the-scenes work these guys put in every day to be the best. That includes injuries, or “the guy having trouble holding down his fluids. All that was inspired by real-life work they went through. The parallel is the challenges and difficulties we go through in our business to be the best. It’s a very challenging business, and we have to go through some ups and downs to deliver the best razor in the world. We were inspired by that grittiness from the athletes.”

Singer/songwriter Sia talks about her approach to the Gillette Perfect Isn’t Pretty music video: “When I was working on Unstoppable, I wanted to write a sports anthem; the kind of song played before a big game to get the players pumped. As I learned more about Gillette’s ‘Perfect Isn’t Pretty’ campaign supporting the 2016 Rio Olympic Games, this collaboration felt right and this film was a perfect place to unveil this new mix.”

Gillette Perfect Isn’t Pretty Credits

The Gillette Pretty Isn’t Perfect campaign was developed at Grey New York by chief creative officer Andreas Dahlqvist, executive creative directors Jeff Stamp and Leo Savage, senior creative directors Asan Aslam and Noah Will, project director Hank Romero, project manager Kelsey Longo, director of broadcast production Bennett McCarroll, director of integrated production James Mcpherson, producer Katy Hill, music supervisor Zachary Pollakoff.

Filming was shot by director Karim Huu Do and director of photography Daniel Bouquet via Caviar Content.

Editors were Gary Knight and Stacy Peterson at Cut & Run.

Post production was done at The Mill, New York.

Sound was produced at Heard City by sound designer Phil Loeb.

Music, “Unstoppable”, was written and performed by Sia, with an original rap from Pusha T of the duo Clips, percussion from Brazil marching band Olodum. Music was produced by Ariel Rechstshaid and executive producer Josh Kessler at Heavy Duty Projects.

Director: Mister Whitmore Executive Producers: Ian Blair & Kimberly Stuckwisch Producer: Jocelyn Webber Commissioner: Jill Kaplan Directors Rep: OB Management DP: Frank Mobilio Colorist: Derek Hansen 1st AD: Erik “E-Class” Mateo Choreographer: Nina McNeely Stylist: Christina Flannery Hair & Makeup Artist: Erin Blinn VFX: Andres Jaramillo Dancers: Ryan Spencer & Denna Thomsen