Hasta La Motion!

Aug 11

Nike Unlimited You

Nike has launched “Nike Unlimited You”, a commercial in which famous and unknown athletes push the limits of possibility. Nike Unlimited You follows on from the earlier “Unlimited Future” commercial in which American actor Bobby Cannavale addresses a nursery full of babies. In this new ad, launched during coverage of the opening of the Rio 2016 Olympic Games, Star Wars actor Oscar Isaac predicts a bright future for budding athletes as they struggle to play golf, tennis and basketball. He meets his climax with the statement, “When everyone pushes their limit they reach their maximum potential and live happily ever after!” However the stars of the commercial are not ready to finish. Skateboarder Nyjah Huston takes on unlimited fun. Serena Williams practices her tennis strokes against the bat swings of Miami Marlins’ Giancarlo Stanton for unlimited power. Zach Lavine and Aaron Gordon make a bid for unlimited airtime with a crash test basket. Tim, an up-and-coming young athlete, sets out to win at every sport he plays, helped along the way with Kevin Durant.. The Nike tag line “Just Do It” is smashed and redefined.

Nike’s Unlimited Thinking

“By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite… At Nike “unlimited” also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no “happily ever after” and there’s no “too far.” There’s only “What’s next?””

“The end is really just the beginning for someone who’s looking to go beyond their limits, and that’s what that shattering logo represents,” said Nike Global Corporate Communications Director Brian Strong. “Unlimited You’ celebrates athletes that break through their perceived limitations and then run past them as if they were never there. The film reflects the full campaign, which is about pushing our potential further than we expected by embracing an unlimited mindset.”

“The spot is about athletes pushing their limits more than they thought they could, and then doing more and more and more,” added Wieden & Kennedy Copywriter Edward Harrison. “It made sense to us that as the athletes did more and more, that things would get crazier and more frantic to match.”

The Nike Unlimited campaign also includes a series of ongoing short films highlighting both everyday and professional athletes who push their limits, as well as profiles on how its premier athletes use the brand’s latest innovations.

Nike is applying the “Unlimited” idea not just to its marketing, but to product as well and has introduced the “Unlimited Colorway” inspired by the ideas of bodies in motion, this summer’s coming competitions and the vibrant flora and fauna of tropical rainforests.

Nike Unlimited You Credits

The Nike Unlimited You campaign was developed at Wieden + Kennedy Portland by global creative directors Alberto Ponte and Ryan O’Rourke, interactive director Dan Viens, copywriter Edward Harrison, art director Susan Land, global executive producer Matt Hunnicutt, senior agency producer Ross Plummer, agency post producer Shelley Eisner, agency production assistant Emily Knight, digital producer Keith Rice, art production team Amy Berriochoa, Krystel Mortimore and Jennifer Spillers, project manager Christina Kim, studio designers Alicia Kuna and Edgar Morales, retoucher Frazer Goodbody, motion producers/designers Tori Herbst and Carlos Enciso, strategic planners Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort, media planning team Danny Sheniak, John Furnari, Brian Goldstein and Jocelyn Reist, account team Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Botev and Carly Williamson, working with Nike marketing team Ean Lensch, YinMei San and Amber Ruston.

Filming for Nike Unlimited You was shot by directors Daniels (Daniel Kwan and Daniel Scheinert) via Prettybird with executive producers Ali Brown and Suzanne Hargrove, line producer Jonathan Wang, director of photography Larkin Seiple, production designer Mark Snelgrove.

Editor was Angus Wall at Rock Paper Scissors with assistant editor Lauren Delarra, post producer Chris Noviello, executive post producer Helena Lee.

Visual effects and colour were produced at The Mill by creative director John Leonti, 2D lead artist James Allen, 2D artists Brad Scott, Alex Candlish, Daniel Thuresson, Rob Winfield, Peter Sidoriak, Joe Zaki, Tommy Smith, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Adam Lambert, Tim Robbins, 3D lead artist Chris Bayou, 3D artists Charles Stornolio, Matt Longwell, Dan Warom, Charleen Lin, Zine Liu, Michael Lori, Jenna Kind, Monique Espinoza, Mike DiNocco, matte painting team Andy Wheater and Jie Zhou, art support team Dylan Streiff and Gary Marschka, senior VFX Producer Will Lemmon, VFX producer Anastasia von Rohl, VFX supervisor John Shirley, colorist Gregory Reese and executive color producer Thatcher Peterson.

Sound and music were mixed at Lime Studios by mixers Rohan Young and Jeff Malen, audio assistants Ben Tomastik and Lisa Mermelstein, executive producer Susie Boyajan.

Music, “Never Die”, is by FNDTY.

Aug 11

Nissan Olympics Pranks – Do it for us

Posted in: Animation

Nissan UK’s sponsorship of Team GB and ParalympicsGB athletes at the 2016 Rio Olympics is being promoted with “Do it for us”, a series of pranks played at the Rio 2016 athlete briefing. Two teaser films, intentionally corporate in their look and feel, were launched in the lead up to the campaign. Sir Chris Hoy suggested presenting Nissan’s version of Mo Farah’s “Mobot” pose, while Baroness Tanni Grey-Thompson suggested the silent move during interviews demonstrated the quietness of the Nissan Leaf. Hidden cameras caught the reactions of athletes as two brand managers (actors) asked them to put a range of silly symbolic actions into their performance, including steering into position, installing branded airbags in a boat. The wider #DoItForUs campaign is designed to give behind-the-scenes and unexpected access to the Team GB athletes through the games. The main Nissan Olympics Pranks TV commercial is supported by Facebook, Twitter and YouTube activity throughout the games.

Sir Chris Hoy presents the Nissan hand signal, while Baroness Tanni Grey-Thompson tells athletes they should promote the quietness of the Nissan Leaf by dropping their voices during interviews.

Rowers George Nash and Kat Copeland MBE, and gymnast Max Whitlock, are put on the spot by the Nissan Global Sponsorship brand team.

Nissan Olympics Pranks Credits

The 90-second TV spot was developed at Red Bee Creative by Hannah Ford and Jim de Zoete and director Olly Parsons.

Media was handled at Manning Gottlieb OMD.

Aug 11

Be the Match Be the Guy

Posted in: Animation

Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because “men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia,” according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their “peculiarities.” The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things – everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: “This guy could save a life.” The videos are running on Snapchat, Reddit, Twitch (world’s leading video platform and gaming community), Facebook and Instagram.

Be The Match Be The Guy Credits

The Be The Guy campaign was developed at Space150 by executive creative director Brock Davis, associate creative director Chad Nauta, senior copywriter Jon Reine, agency producer Tammy Auel.

Filming was shot by director Nick Losq via Doublewide, Los Angeles, and Photoplay Films by executive producer Danielle Lovett (Doublewide), executive producer Oliver Lawrence (Photoplay Films) and producer Jodi Nelson (Doublewide).

Aug 11

DFS Great Brits at Rio 2016

Posted in: Animation

British sofa manufacturer and retailer DFS is promoting official Team GB partnership in the Rio Olympics with “Great Brits”, a celebration of the hard work that goes into getting to the top of your game. The brand film at the heart of the DFS Great Brits campaign is centred on three Team GB ambassadors for DFS: cyclist Laura Trott, gymnast Max Whitlock and swimmer Adam Peaty, as well as some of DFS’ own craftspeople. DFS Great Brits shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. Throughout the 30 second ‘Great Brits’ ad, the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.

Darryl George, creative director at Krow, London, explains the thinking behind the DFS Great Brits campaign: “Ok, so the craftspeople at DFS can’t do triple somersaults. But just like the Team GB athletes, they’re skilled and not afraid of a bit of hard graft. We’re glad we got to show that side to them.”

Mark Mallinder, head of marketing at DFS, provides the brand perspective: “This is a great piece of work to show our support for Team GB in Rio and to highlight the hard work, care and attention our craftsmen and women put into hand making every sofa. That’s why we have the best sofas to watch the Olympics from.”

DFS Great Brits Credits

The DFS Great Brits campaign was developed at Krow by executive creative director Nick Hastings, creative directors Darryl George and Jon Mitchell, planning director Aileen Ross, business director Blake Armstrong, head of TV Emma Rookledge, TV producers Davina Hickson and Kate Bailey, account director Felicity Pelly, senior account executive Camilla Renny-Smith, working with DFS head of marketing Mark Mallinder.

Filming was shot by director Pedro Romhanyi via Outsider with producer Gareth Francis, directors of photography Tat Radcliffe and Ray Coates.

Editor was Sam Bould at Big Buoy.

Post production was done at The Mill by executive producer Richard Hawkins, colourist James Bamford, 2D lead artist Richard Payne, 2D artist Gavin Marler, motion graphics artist Diogo Pinheiro.

Sound was designed at Jungle Studios by Owen Griffiths.

Music, “Traktor” by Wretch 32, was supervised at Finger Music by Chris Phelps.

Aug 07

Selah Sue – Always Home (Sörry Remix)

Posted in: Animation

Music video for ‘Always Home’ by Selah Sue (Sörry Remix) / Directed by Filip Sterckx / DOP: Wim Vanswijgenhoven / Camera assistant: Ruben Appeltans / Model: Simon Heerinckx / Post production: Filip Sterckx / http://www.filipsterckx.be / http://sörry.com / http://www.selahsue.com

Aug 07

TRANSFORMERS GENERATION 1 BEHIND THE SCENES

Posted in: Animation

Behind the scenes of the Transformers fan film Generation 1 – Hero
edited by Jehu Garcia

Aug 07

GENERATION 1 – HERO (fan film)

Posted in: Animation

Generation:1 is a fan made live action transformers “costuming” movie featuring the characters of the original Transformers G1 cartoon series from the 80’s using practical effects and in camera effects.
https://www.facebook.com/generation1movie/?fref=ts

The GENERATION-1 film is a not-for-profit creative work of “fan fiction” intended for private use only,
not for sale or commercial exhibition or exploitation of any sort. It is not affiliated with, sponsored by
or approved by Hasbro, Takara Tomy, IdwComics, Paramount Pictures, Dreamworks, Marvel or any of their respective affiliates,
subsidiaries and/or licensees or any other entity that may hold rights in the GENERATION-1 ancillary franchise.
The content is for the private use of the viewer and may not be sold, rented, copied, exhibited, distributed
or otherwise used in connection with any commercial enterprise.
The filmmakers make no claim to any characters, storylines, prop designs, names, logos or situations where
such elements are trademarked, copyrighted or otherwise protected by federal, state, international or
other intellectual property law. This work is produced solely for the personal, uncompensated enjoyment
of ourselves and other GENERATION-1 fans.

STARRING Steve Paduano, Jay Zarecki, Celeste Durham, Emily Greene, Salvador Mendez, and Mira Mackiewicz, Tauri Icenogle, Angel Torres

VOICES BY Marc DuBos, Jay Zarecki, Adam Comeaux, William Rodrigue, Justin Chakos, Kevin G. O’Connor, Trey Moore, Josh Castonguay, and Jon Bailey as Shockwave

A CHISEL PIXEL PRODUCTION
DIRECTED BY Lior Molcho http://molchomusicvideos.com/about.html
SCREENPLAY BY Lior Molcho, Danit Sigler, Itay Muller
DIRECTOR OF PHOTOGRAPHY Danit Sigler http://danitsigler.com/
1st AD Jay Zarecki
2nd UNIT Joe Rubinstein
GAFFER Misa Garcia misagarcia.com
ART DIRECTOR Jay Zarecki
Drone Cameraman John N Heim
RC Pilot Adin Tejeda
Animation VFX Itai Muller
Vfx Lior Molcho, Jota Orozco, Brendan Pami Palmer Russert
Sound Mix Joe Rubinstein
Behind The Scenes Jehu Garcia Misa Garcia

PRODUCED BY Matt Phelan http://chiselpixel.com

Shot on the Digital Bolex
http://www.digitalbolex.com/

Aug 07

I'm An Olympian – Songify "Cool Runnings!"

Posted in: Animation

To get pumped for the Olympics, the stars of Cool Runnings reunited to get you super juiced up. The 2018 Pyeongchang Winter Olympics of course! WAIT WHAT THE SUMMER OLYMPICS START TODAY?!? Well tbh it’s still a very summery movie. ⛸