Thu 12th Mar 2015 | News
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This short film presents the first stages of Regis Loisel’s work ‘Peter Pan’ where he puts forward his dark vision of the world in the way of a fairy tale for adults. It is the origin story of how Peter Pan became an eternal child who hates adults and whose sworn enemy is Captain Hook.
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The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.
New York film director Aaron Kodz and producer Frida Regaza have launched “Consider The Space”, a short film inspired by the original poem, “Consider the Space Between Stars” by New York poet Linda Pastan. The poem, published in the Paris Review in Fall 2014, was the creative spark for creative journey through New York, documenting the brief moments often overlooked in narrative.
Aaron Kodz gives some of the thinking behind the short film.
“Consider the space between words on a page” begins the poem by Linda Pastan, and we set out to capture that feeling of the moments that make us. Not the events in our life, but the little spaces in between that develop us into who we are. New York was the perfect backdrop, as it is itself a canvas of 6 million stories. Many of these tales do not make headlines, but even the small, quiet moments in our lives define who we are and what we become. “Consider the Space” explores these little moments in life, and the common threads that bind us all together.”
Consider the white space
between words on a page, not just
the margins around them.
Or the space between thoughts:
instants when the mind is inventing
exactly what it thinks
and the mouth waits
to be filled with language.
Consider the space
between lovers after a quarrel,
the white sheet a cold metaphor
between them.
Now picture the brief space
before death enters, hat in hand:
vanishing years, filled with light.
Filming was shot by directors Aaron Kodz and Frida Regaza via Big Block Live with executive producer Mary Crosse, head of production Corwin Carroll, producers Chris Santiago and Zach Hasselbring, cinematographer Henry Zaballos. Editor was Aaron Kodz. Colourist was Erik Choquette. Sound and music were produced by David Grinbaum.
Narrator was Scott Gentle.
Linda Pastan’s fourteenth book of poems, Insomnia, will be published next fall.
Aaron and Frida previously collaborated on the award winning Van Cliburn Foundation spot, “Reach” as well as many other works with clients such as Castrol and Mountain Dew.
Numerous studies show the social and physical benefits of people cooking and eating meals together. Wolf Appliances and agency The Richards Group launched “Reclaim the Kitchen,” to cook up inspiration and unite families over breaking bread (or rather – simple, delicious dishes). At the center of this initiative is a film that artfully engages audiences in joys of home cooking, and is a playful and imaginative feast for the eyes.
“This project opened our eyes to the importance of home cooked meals, even one or two a week,” explains The Richards Group Copywriter Dave Longfield. “We wanted to speak thoughtfully about the subject and even spark a movement, with Wolf in the leadership role. The branded content film is all about inspiring participation and conversation – hopefully in the kitchen and around the dinner table.”
In “Reclaim the Kitchen” the viewer’s point of view is that of active participant, sitting at a dinner table, or making sumptuous dishes. The project is a wealth of information, from statistics to suggestions, created from the very driver of the conversation: food. The film is featured on reclaimthekitchen.com, a site created to offer tools to cook with confidence.
“We wanted to embody the message visually and to keep audiences entertained while authentically connecting to Wolf’s brand ethos,” adds art director Brian Linder. “The simmering sounds of cooking, the clinking of dishes and other subtle elements designed by Scottie helped carry the message and surround the viewer in the moment. These often-overlooked aspects of a meal are powerful and engaging.”
“Our goal was to key off of the verbal cues and visuals with both sound design and music edits so that they were additional characters in the narrative. In some sections, we chose an absence of sound to allow moments to breathe and stand out,” comments Richardson.
“This is the kind of project you never want to end,” he continues, “the creative is new and fresh, and by the end you are inspired to take an inventory on your own patterns. I can honestly say the message struck a cord. My wife and I now plan dinners and have started cooking with our kids. This is a project that changed my lifestyle for the better.”
The Reclaim The Kitchen campaign was developed at The Richards Group by copywriter Dave Longfield, art director Brian Linder and producer David Rucker.
Filming was shot by directors Brikk via The Academy.
Sound was designed and mixed at Lucky Post by audio engineer Scottie Richardson and executive producer Jessica Berry.
The power duo of McBess & Simon are back, this time for Ray-Ban in “Round.” The spot, produced by Passion Paris, is a condensed narrative of a sad salaryman discovering his inner rebel, courtesy of a pair of shades handed to him by a bearded loafer on the street. Matthieu Bessudo (aka McBess) and Simon Landrein joined… Read more »
IKEA has launched “Everyday Heroes”, an advertising campaign dedicated to the everyday heroes we all take for granted. A film, directed by Joachim Back, honours the hings at home that usually get very little recognition: the toilet brush, clothes hanger and wall-mounted hook behind the door. Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly. Day in and day out, they do their best to improve our lives at home. In return, they’re literately getting spat on, stepped on and put in a corner. The campaign includes a dedicated Twitter channel: @EverydayHero365 where unsung heroes tweet about their everyday struggles and thoughts.
In the homage, Back brings his spot-on sensibility for visually inventive comedy to the campaign, cheekily spotlighting the quiet struggles of the household IKEA products. With masterful compositions, worthy of a feature film, Back’s visuals transform the prosaic into the epic. The unsung everyday heroes are all given a gloss of grandeur, while the stirring voice of English actor Terence Stamp, almost feel as if Gandalf himself is commanding you to honour your bath mat.
“Here’s to them. The everyday heroes we all take for granted. That’s the last one. Self-sacrificing souls, living in the shadow of others. Here’s to them, who’ve always got your back. Always reach out a hand and always stand by your side. The fearless soldiers who serve in the trenches for the greater good. The reliable work horses who light up your day, day in and day out. This is for them. Those who constitute the true definition of an everyday hero.”
“To really get under the skin of these everyday heroes, I lived with them for 42 years. I’m full of admiration and it feels good to be part of this tribute”, says director Joachim Back.
The IKEA Everyday Heroes campaign was developed at Forsman & Bodenfors, Stockholm, by art director Adam Ulvegärde, copywriter Joakim Labraaten, designer Martin Joelsson, agency producer Jens Odelbring, senior account director Olle Victorin, digital producers Peter Gaudiano and Jimmy Wulff, account directors Katarina Klofsten and Maria Hallenborg
Filming was shot by director Joachim Back via Anonymous Content with executive producer Eric Stern, producer Brian Quinlan, director of photography Jan Velicky and editor Jeppe Bodskov.
Voice over is by Terence Stamp.
Dove France and Ogilvy & Mather Paris have created launched “Mes Pensées” (“Inner Thoughts”), a film released to coincide with March 8th, International Women’s Day. The film sees women eavesdrop on a conversation in which, without their knowledge, their inner thoughts are replayed out loud to another woman. The realisation of the negative power that these comments have, makes them rethink how they talk to themselves in their minds. ‘You are just fat and boring.’ ‘Your bust is too big and your legs too small.’ ‘You have no charm…’ These are just some of the thoughts that French women – the style icons the world looks up to – have about themselves on a normal day. But how would they react if they overheard these comments directed at someone else?
The Dove Inner Thoughts idea takes inspiration from a research finding that shows that only 10% of French women have positive thoughts about their beauty. Instead, they are very self-critical. But they aren’t always aware of this because self-criticism is often an unconscious behaviour.
Laurent Boury, VP Dove Markets, explains, “With this ambitious new campaign, we would want to encourage a debate on how women are their harshest critics and make them rethink the way they talk to themselves. We have developed this film specifically with the French women in mind and to showcase their inner thoughts”
Baptiste Clinet, Executive Creative Director Ogilvy & Mather Paris, explains: “Dove does not use models or actresses in their campaigns, all women are French and were found through street casting. We asked them to write down their thoughts about their looks and selected the most negative ones, hence the thoughts in the film are verbatim and we asked two actresses to perform those thoughts.“
Juana O’Gorman, Creative Director for Dove, says “We didn’t actually know how they’d react. And that’s always the challenge with Dove: you move forward with the production of an idea of which you don’t know the outcome. That only makes the work richer and more rewarding.“
The film was first aired on March 8th on French TV channel TF1 and on digital platforms – Facebook, YouTube, etc. Dove will encourage women to silence their inner critics and start sharing their positive thoughts about their beauty with the hashtag: #PenséeQuiRendBelle / #OneBeautifulThought reaching number 2 trending topic the day of launch.
The release of the film will be supported by the launch, later in the month, of a print campaign in the French press, based on real women’s portraits and the positive thoughts they have shared in reaction to this film. These positive thoughts will also be used on Dove products, to encourage women to silence their inner critics and start feeling better about themselves.
The Dove Inner Thoughts campaign was developed at Ogilvy France, Paris, by CEO Philip Heimann, executive creative director Baptiste Clinet, creative directors Juana O’Gorman, Béatrice Lassailly Ramel, Florian Bodet, senior copywriter Maureen McCabe, senior art director Lisa McLeod, planners Pauline Desforges, John Stuart, Laure Borot, Rui Ferreira, producer Coralie Cupillard, agency supervisors Maria Gloria Moya, Stephane Orhan, Laurent Chauffeteau and Nadia Lasfar.
Filming was shot by director Pierre Edelmann at Henry de Czar, Paris. Music was produced at Apollo Studios.
For the Offset 2015 conference title sequence, Golden Wolf put all their chips on the internet’s only sure bet: cats. Lots and lots of cats. But it’s not just cats. There’s some clever, hand-wrought typography and playful cel animation intermingling with surreal vignettes starring feline friends. Special props go to the Donal Cox, who’s over-the-top voiceover… Read more »
Superhero’s take on an epic game of soccer/futbol.
“My Turn” – Shaun Canon ft. Chief Wakil
https://itunes.apple.com/us/album/supersongs-single/id972730895?uo=4
Shaun Canon’s YouTube:
http://www.YouTube.com/ShaunCanon
Video produced by Four32 Productions and Dark Pixel
Song produced by: Nathan Hemple
Song mastered by: Bernie Grundman
Filmed and VFX by Dark Pixel: https://www.youtube.com/user/Warialasky
Stunts by CBR Stunt Team https://www.youtube.com/user/CBRstuntteam
Ronnie Shalvis
Chris Romrell
Braxton McAllister
Michaela Chernoch
Benjamin Phillips
Nate Bonham as Iron Man
Gandalf played by “Vinelord”
Special Thanks to Junior Silva and soccer team, La Roca
Checkout my Website: http://www.ronniestreetstunts.com
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It sounds normal to say one’s out to become a fitter person; but it sounds weird to say one would like to be a nicer or better person. It shouldn’t – so here is a guide to 10 virtues of a nice person.
To download a list, see also: https://www.theschooloflife.com/assets/Uploads/Ten-Virtues-For-The-Modern-Age.pdf
SUBSCRIBE to our channel for new films every week: http://tinyurl.com/o28mut7
Brought to you by http://www.theschooloflife.com
Produced in collaboration with Tracy Foster
http://www.tracyfoster.co.uk
Characters based on drawings by Simon Mills www.cornishbearddesign.com
Music:
Vivaldi, The Four Seasons, Spring Mvt 1 Allegro by John Harrison with the Wichita State University Chamber Players
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
