Hasta La Motion!

Tale of Contour is an epic tale about the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.

Commercial for the ward winning video game Evolve, Directed by Henry Hobson Client: 2K Agency: Team One Chief Creative Officer – Chris Graves Executive Creative Director – Alastair Green Creative Director – Phil Henson Assistant Account Executive – Bailey Jones Project Manager – Alissa Kovall Copy Writer – Josh Paialii Group Account Director – Nathan Smith Producer – Jenny Valladares Art Director – Davide Vismara Executive Producer – Sam Walsh Senior Business Affairs Manager – Janet Anderson Production Company: Furlined Director – Henry Hobson Managing Director – Robert Herman Executive Producer – David Thorne Head of Production – Sheila Eisenstein Line Producer – Stephanie Sciré VFX: The Mill (LA) Senior Executive Producer – Sue Troyan Producer – Adam Reeb, Will Lemmon Shoot Supervisor – Felix Urquiza & Dag Ivarsoy 2D Lead Artists – Dag Ivarsoy 3D Lead Artists – Felix Urquiza 2D Artists – Tim Robbins, Jake Maymudes, Patrick Munoz, Becky Porter, Daniel Lang, Remedy Huynh, Steve Gibbons, Chris Staehler, Derrick Ligas 3D Artists – Josh Hatton, Simon Brown, Steven Olson, Mike DiNocco, Jenna Kind, Jason Jansky, Meng Lu, Darren Sumich Matte Painting – Lynn Yang, Gizem Ersavas Colorist – Adam Scott Art Department – Jeff Langlois, Brett Lopinsky, Laurence Konishi Production Coordinator – Kris Drenzek Color Executive Producer – Thatcher Peterson Color Producer – Antonio Hardy Color Coordinator – Diane Valera Color Assist – Chris Obal, Nick Sanders, Gemma Parr Editorial Company: TOM Editor – Gabe Diaz Motion Graphics – Robert Johnston Assistant Editor – Sergio Maggi Post Supervisor – Bryan Cook Music: Scala & Kolacny Brothers Conducted by Stijn Kolacny Piano & arrangement by Steven Kolacny Produced by Yannick De Pauw Recorded by Dries D’Hondt and Filip Heurckmans Mixed at studio Apes on Tapes (Lommel – Belgium) by Filip Heurckmans Special thanks to All Parts Move (Maurice Keizer & Glenn Stone) and the team of Rhino / Warner Music Group USA Sound Design Company: Robot Repair Sound Designer – Doug Darnell

In this extended fragment from an episode of Arthur Godfrey’s daytime show, there is a discussion of the broadway hit “The Music Man”, some general rambling, and a live commercial.

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Coca-Cola is celebrating 100 years of the Coca Cola bottle with a series of 14 television and digital films. “Tale of Contour”, from Ogilvy France, tells the epic tale of the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.

Credits

The Coca Cola Tale of Contour ad was developed at Ogilvy France, Paris, by executive producer Philip Heimann, executive creative director Baptist Clinet, creative director Nicolas Lautier, copywriter Olivier Le Lostec, art director Clara Noguier, strategic director Hadi Zabad, agency producer Olivier Mordacq, post producer Evelyne Callot, business director Ben Messiaen, account supervisor Isabel Schnell and account executive Nicolas Boivin.

Filming was shot by director Jon Saunders via Passion Pictures, Paris, with executive producer Marc Bodin Joyeux, director of photography Stéphane Vallée, line producer Chystelle Mallet, animation producer Emilie Walmsley.

Music was produced at Stimmung by executive producer Ceinwyn Clark and composer/arranger Robert Miller.