The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.
The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.
The International Cricket Council has been promoting the Cricket World Cup with “Greatness is Contagious”, a commercial launched in November 2014, 100 days before the beginning of the tournament in New Zealand and Australia. Filmed in Australia, New Zealand and India, the ad features children and adults playing cricket in the streets, on the beach and in the nets. Special appearances are made by New Zealand captain Brendon McCullum and Australian bowler Mitchell Johnson. The eight teams winning places in the 2015 Cricket World Cup quarter finals are Sri Lanka and South Africa, Bangladesh and India, Australia and Pakistan, New Zealand and West Indies. The final will be played in the Melbourne Cricket Ground on March 29.
Executive creative director Leon Wilson explains the thinking behind the campaign.
“In sport the result of a match is often a reflection of who you’re playing against. Play a mediocre opponent and you may struggle to beat them. Play a more difficult opponent and you play much better. We’re all a product of our environment. So what happens when greatness surrounds us? What similarities might that bring out in us? This is the insight that lead to the brand campaign for the 2015 Cricket World Cup”.
The Greatness is Contagious campaign was developed at CHE Proximity by executive creative director Leon Wilson, copywriter Sam Harris, art director Tom Wenborn, account director Mike Stuart, agency producers Sandra Gracin and Liesel Haug.
Filming was shot by director Ben Quinn via The Sweet Shop with producer Allison Lockwood, executive producer Edward Pontifex, managing director Wilf Sweetland, CEO Paul Prince, director of photography Shelley Farthing Dawe, art director Patrick Bennet (Melbourne), Peter Marshall (Auckland) and Kumar Rajendra (India).
Editor was Graeme Pereira at The Butchery. Post production was done at The Refinery, Melbourne.
Music is “WDL – Bob’s Beat”, was licensed at Level Two Music.
Deluxe has launched an integrated advertising campaign warning that a colourless future means a future without the emotional power of colour. The commercial at the heart of the campaign inspires us all to avoid sleepwalking into a colourless future and instead become ‘colour rebels’. Taking stylistic cues from movies set in an utopian future, which are always depicted as colourless and pristine, the film tells the story of a young man (Calum) living in a future world where colour is outlawed. His life as a ‘dome painter’ – ensuring the city stays white – is monotonous, but most strikingly, it is devoid of emotion and spirit. An encounter with a striking young lady (Frieda), the leader of the ‘colour rebels’, takes him into an underground world, alive with contraband colour.
Calum experiences colour for the first time. We watch as he is transformed by the powerful impact colourful surroundings have on emotions and life. Together, Calum and Frieda rally to take action against the colourless world and show their fellow citizens how colour can change their lives for the better. The film ends with a dome painted in Copper Blush, and the line ‘Your Life Is A Story, Change It With Dulux’. Dulux is suggesting that colour doesn’t simply change your physical environment, it also has the power to change how you and those around you live more positively within those spaces.
See the ‘Making of’ video, production design and special effects videos.
An interactive extension of the Colourless Future film, on dulux.co.uk/interactive, allows the viewer to explore an immersive world of colour through Dulux. The shoppable film allows users to click-through to the ecommerce website to purchase product. It also takes users on a journey of the ‘colour hideout’ from the TV advert, and at every stage users will be able to click on objects and walls to explore the ‘colour magic’. The interactive film includes a competition element with the ability to win one of 100 Dulux Dog cuddly toy giveaways.
Throughout 2015 there will be the chance to follow the hero couple on the next stages of their story via the release of a number of product focused films. The campaign will continue with product comms for ‘Travels in Colour’ (a new range of paint colours inspired by beautiful places), The Dulux Let’s Colour Guarantee, Weathershield exterior paint, testers and The Dulux Visualizer app.
Mischief PR will create debate around the brand’s point of view and the film’s premise with a thought-provoking report on Britons’ relationship with colour for editorial media, talking points that earn attention and create debate amongst consumers and experiential activity to encourage people to be Colour Rebels. Meanwhile, AnalogFolk is responsible for social media activity (Facebook and Twitter, editorial content and updates to the Dulux website.
Dulux sent a troupe of colourless commuters around London dressed head-to-toe in white to cover any hint of individuality with the aim of inspiring people to embrace colour in all areas of their lives. Our census reported that over half of us want to be more colourful in all aspects of life, but confidence hinders our choices when it comes to decision making. Despite our lack of courage in the colour department however, the survey found that our emotions are highly effect by it, with nearly half of us admitting to feeling happier when in a brightly decorated room.
Johnny Corbett, Senior Marketing Manager for Dulux comments: “We believe that Colour can change more than just your walls – it has an emotional and transformative impact on people’s lives. That’s a really powerful idea, which we are bringing to life in a powerful way; through advertising, connected online with tools and services, and of course through great quality colour that people can bring to their homes. It is a campaign which delivers on what we believe at Dulux, that the impact of colour goes way beyond just what is in the tin of paint, even though that is fantastic too!”
Martha Riley and Nick Allsop, Creative Directors at BBH London commented: “Living in the modern world can feel like you’re being brainwashed with visions of clean, minimal perfection, from the smartphones in our hands to the new-build apartments painted ‘estate agent white’. If we give in to this accepted wisdom, we’re signing up to an emotionless future. Colour is powerful, an act of individual rebellion against a cold, blank existence. Daniel Wolfe is Britain’s most exciting and dangerous young film-maker, and he’s the perfect choice to turn these truths into a thought-provoking sci-fi epic with scale and emotional truth.”
Daniel Wolfe, the director of the film, commented: “We need colour. Better explained with childlike simplicity, as in The Great Blueness and Other Predicaments: ‘In a time known as the Great Greyness, a wizard discovers the colour blue in his laboratory. He soon realizes that Blueness is not so perfect either, and that more colours are needed to make the world so beautiful that it will never need to be changed again. Full colour.’ Maximum security prisons are white. Without colour we’re snow-blind.”
Colourless Future is the second chapter of the ‘Change Your Story’ platform, launched in 2014 with Prohibition.
The above the line campaign and digital experience were created at BBH London by creative directors Martha Riley, Nick Allsop, creative team Richard Hooley and Victoria Jagger, strategist Shib Hussain, strategy director Tom Roach, business lead Neil Yoxall, account team director Hannah Madden, producers Kirsty Dye (TV) and Rachel Wickham (print), working with Dulux senior marketing manager Johnny Corbett.
Filming was shot by director Daniel Wolfe via Somesuch & Co with executive producer Tim Nash, producer Dougal Meese, director of photography Robbie Ryan.
Visual effects were produced at Glassworks by creative director Jordi Bares, senior 3D artists Matt Lowery and Roman Vrbovsky, 3D artists Omar Sarmiento Del Barrio, Vladimir Venkov, Matt Fletcher, VFX supervisor Duncan Malcolm, Flame artists Warren Gebhardt and Ally Burnett, Smoke artist Aleks UgarowNuke, executive producers Stefan Susemihl and Paul Schleicher.
Colour was graded at Framestore. Editor was Dominic Leung at Trim. Sound was designed at Wave Studios by mixer Jack Sedgwick, designers Andy Shelley and Stephen Griffiths.
Photographer was Sara Morris.
Social and ‘always on’ content was created at AnalogFolk.
PR was handled by Mischief PR. Media was handled by Mediacom.
The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.
Dell and Intel Corporation are getting ready to launch “What Lives Inside,” the fourth in the Inside Films series, exclusively on Hulu on March 25. The film stars J.K. Simmons (“Whiplash”), Colin Hanks (TV’s “Fargo”) and Catherine O’Hara (“Best In Show”), along with the world’s thinnest tablet, the new Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot and an Intel® AtomTM processor. New episodes will premiere for four weeks on Hulu and starting May 6, the full series will be available on WhatLivesInside.com and on YouTube.
The film centers around Taylor (Hanks), the son of an absentee father who finds himself on a journey of self-discovery. His father (Simmons) was a well-known and acclaimed children’s puppeteer who was widely celebrated for his creativity. After his passing, Taylor discovers a mysterious world of his dad’s creation and finds himself on an adventure that will soon unlock his own creativity. The Intel-powered Dell Venue 8 7000 Series tablet with Intel® RealSense™ snapshot plays a critical character in the film, accompanying Taylor on every step of the journey and helping to unlock his creativity.
‘Inside Films’ is the longest-running branded content series and has continually adopted new genres and social activations ranging from thriller (Inside), romance (Beauty Inside), science fiction (Power Inside) and now fantasy. This year’s social component involved director Robert Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches and drawings for potential inclusion in the story. Submissions were accepted on www.WhatLivesInside.com from Jan. 13 through March 9, and the winning drawings were handpicked by Stromberg and appear in the film. When the film premieres, viewers will have the chance to see which submissions were chosen to appear in the final version of the film.
Integrated into the viewing experience in an organic manner, the product’s unique features become the perfect tools for the emerging artist in Taylor to showcase his work. The stunning organic light-emitting diodes (OLED) infinity edge-to-edge screen with more than 4 million pixels captures the rich and saturated colors of his creations. The tablet is also the first to integrate the Intel® RealSense™ Snapshot technology that captures a depth map for every picture taken, allowing Taylor to make instant measurements on his journey.
“Dell’s commitment to innovation is brought to life stunningly through the lens of ‘What Lives Inside,’” said Marissa Tarleton, executive director of Consumer and Small Business, North America Marketing for Dell. “Working with Intel on this project will allow us to continue to inspire consumers, foster creativity among social film fans new and old, and promote the new wave of computing among these communities. Our products have always been at the forefront of innovation and now, through the ‘Inside Films’ series, we have been able to showcase a unique approach to marketing products to consumers.”
Viewers can visit www.WhatLivesInside.com or www.Facebook.com/insidefilms to view the character sketches that were submitted for the chance to be featured in the film. Fans can also view the director’s video and the behind the scenes video.
The What Lives Inside campaign was developed at Pereira & O’Dell by chief creative officer PJ Pereira, executive creative director Jaime Robinson, creative directors Jason Apaliski and Rob Lambrechts, senior designer Moses Kelany, VP director of production Jeff Ferro, senior film producer Elisa Moore, senior integrated producer Erin Davis, trailer and interactive editor Collin Kriner, co-director of client services Henry Arlander, account director Marisa Quiter, account executive Jessy Baer, VP of media Josh Brandau, media strategist Pete Fishman, project manager Adam Russell, business affairs director Russ Dadler, publicist Molly Parsley and production intern Josh Diaz, working with Intel partnering marketing manager Ryan Baker, global account director Michelle Megarry and executive producer Billie Goldman, and Dell executive director of North America marketing Marissa Tarleton, partner programs director Michael Lambert and media communications senior advisor Natalie Greeson.
Filming was shot by director Robert Stromberg via RSA Films with director of photography Rodrigo Prieto, executive producer Tracie Norfleet, producer Jan Wieringa, production designer Todd Cherniawsky and costume designer Hala Bahmet, editor Rick Pearson, assistant editor Sean Thompson, casting director Heidi Levitt, screenwriter Christopher Kubasik and 1st assistant director KC Hodenfield.
Visual effects were produced at MPC by managing director Andrew Bell, senior producer Nicole Fina, VFX supervisor Ross Denner, 2D leads Toma Bowen and Ruairi Twohig, CG lead Tim Kafka, asset supervisor Aaron Hamman, animation supervisor Stew Burris and colourist Derek Hansen.
Title design and editorial were produced at Laundry Design by creative directors Anthony Liu and PJ Richardson, executive producer Michael Bennett, senior producer Dan Masciarelli, editor Rick Pearson and assistant editor Sean Thompson.
Sound was designed and mixed at 740 Sound Design by executive producer Scott Ganary, mix executive producer Erin Reilly, lead mixer/ADR mixer Larry Winer, sound design producer Jeff Martin, sound designer Nicholas Interlandi, sound designer/post audio coordinator Rob Marshall, sound designer Will Ogilvie, scheduling coordinator Geena Richard.
Original score was by James Newton Howard.
Interactive production was done at Stopp by executive producers Fredrik Frizell and Eric Shamlin, senior producer Kelsey Reddicks, producer Callan Koenig, user experience architect Wai Shun Yeong, creative director Zach Richter, art director Abe Cortes, tech director Ola Bjorling and developer Jin Kim.
The Body Shop is connecting up with Mothering Sunday in the UK with an advertising campaign focused on the royal family. A spoof video, featuring lookalikes for The Queen, Prince Charles, Camilla, Princes William and Harry, and the royal corgis, shows what breakfast could be like for Her Royal Highness on Mothering Sunday. Alison Jackson, well known for her royal look-alike photography, directs the film which presents Prince William behind the camera. Charles and Camilla give the dogs a bath, prepare toast and eggs and present Ma’am with a card (Keep Calm and Reign On) and Body Shop lotion. The message: “Treat your mum like a queen this Mother’s Day”.
“We set out with The Body Shop to embrace the spirit of Mother’s Day. Of celebrating the thoughtful, little things that make all mums feel like queens. And then we asked ourselves, how does the most queenly Queen celebrate that morning? Probably the same way,” explained Laura Jordan Bambach, creative partner at Mr. President, in a statement. “Those same little touches still mean a lot. Through our collaboration with Alison Jackson we’ve brought to life a most special morning, for a most special mum.”
The Queen Mothering Sunday campaign was developed at Mr President by creative director Thea Hamrén, creative Tom Bird, social strategists Naomi Dunne and Anna-Lucy Terry, producer Steph Mylam and account director Tom Trevelyan working with Body Shop UK marketing director Sam Thomson.
Filming was shot by director Alison Jackson via Mind’s Eye Media.
Thu 12th Mar 2015 | News
Fan art by Joel Erkkinen (hothotweezly)
starwars.com has confirmed that the first stand-alone Star Wars film will be called Rogue One. It will be directed by Gareth Edwards of Monsters and Godzilla fame, and written by Oscar nominee Chris Weitz (Cinderella, About a Boy, Antz). It will explore the “characters and events beyond the core Star Wars saga”. Already speculation is building on what the movie will be about. Will it involve the Rogue Squadron? Will it be about bounty hunters? Will it be canon? Will it involve moisture farming? Everything will be answered when it’s unleashed December 16 2016!
The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.
Grolsch, the premium Dutch lager, celebrated 400 years of originality this week by creating an art installation in 400 minutes, using 400 of its swing top bottles. Street art collective Graffiti Life, took on the challenge to mark Grolsch’s 400th anniversary, creating a giant tribute to the beer’s iconic swing top bottle in Shoreditch, London, using Grolsch bottles and a variety of street art techniques, from spray painting to yarn bombing and guerilla gardening.
Grolsch has been inspiring originality since 1615, with its iconic swing top bottle and brewing excellence standing the test of time. The collaboration with Graffiti Life brings the brand’s heritage to life and is part of a global anniversary campaign , which also features limited edition art packs of Grolsch.
Ali Pickering, Brand Director Portfolio Brands at Molson Coors, says: “Grolsch was founded on innovation and originality; shown in its iconic swing top bottle, and its distinctive bold, but perfectly balanced taste. We wanted to mark the anniversary by honouring the original spirit of the brand which has been key to its success. This unique tribute champions individuals who, just like Grolsch, are dedicated to pushing the boundaries and celebrating originality.”
Grolsch was founded by Willem Neerfeldt in the Netherlands in 1615. See more on the Grolsch Graffiti and 400 Year celebration at www.canvas.grolsch.com/uk and Facebook.
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