Brian Michael Gossett updates for 2015
Posted in: AnimationDesigner, illustrator and director Brian Michael Gossett tops off his portfolio for 2015. Definitely worth a spin.
Designer, illustrator and director Brian Michael Gossett tops off his portfolio for 2015. Definitely worth a spin.
Thu 18th Dec 2014 | News
Next Limit has released RealFlow RenderKit 2014 which is FREE for everyone!
Arnold Renderer support in Maya and Softimage
RenderMan and Arnold procedurals with Katana compatibility
RFRK_Cloud with OpenVDB support
The RealFlow RenderKit is an invaluable tool for the rendering of RealFlow fluids, enabling users to mesh particles at render time.
This release is a milestone in terms of RealFlow’s interaction with other software across the overall pipeline.
The RealFlow RenderKit is available to download from the RealFlow download area: www.realflow.com/try
More information can be found on the RealFlow support site
Sun 28th Dec 2014, by Meleah Maynard | Peoplestudios
For motion graphics artists who make concert visuals, creative direction often comes down to “Oh, make some kind of blinky thing.” So Trevor Kerr always appreciates when he gets to collaborate with clients on visuals that are more interesting and challenging, like a recent project he did for the international visual group, Comix. With “destruction” as the theme, Kerr was asked to create several clips for Comix’s library of stock footage for festivals.
With just five days to complete the project, Kerr used Cinema 4D, Turbulence FD, X-Particles and After Effects to create black-and-white, high-contrast clips with an epic landscape feel. For inspiration, Comix provided mood boards that included a few stills from Woodkid’s “Iron” video. “They also gave me stills showing columns of things crashing down, a frame with a rocky texture and smoke,” Kerr recalls.
The goal was to create visuals that had momentum and were a bit ominous. “A lot of the music in the EDM (electronic dance music) culture has kind of a dark element to it, and it’s clear that’s what Comix was going for with this,” Kerr says. “My natural tendency is to take things in a darker direction, so I understood what they were looking for.” (See a looping video of the clips he created with music composed by Starcadian , here.
Kerr is a full-time freelancer these days. Before that, he worked quite a bit for Good Theory Studios, formerly known as Media Evolutions. Kerr met the company’s founders when he was just 16 and playing in a band. They gave him a job doing audio, and before long he started using After Effects to create concert graphics. By 2010, Good Theory was looking to incorporate more 3D into their projects and Kerr noticed a colleague teaching himself to use Cinema 4D.
“What pulled me in was the look of the interface,” he recalls. “I really liked the hierarchy of the layers in the object browser, and right off the bat I thought: ‘Now, this is something I can understand.’” Over the years with Good Theory, Kerr helped create visuals for artists such as The Black-Eyed Peas, Nicki Minaj, Jennifer Lopez, Maroon 5 and Avicii. He has also collaborated on graphics packages for network broadcasts, including the American County Awards.
In addition to being a motion graphics and 3D artist, Kerr also freelances as a cinematographer. Eventually, he would like to be doing video game cinematics. “To me, that would be the perfect blend of cinematography elements and 3D,” he says, explaining that lately his heart is in creating cinematography elements in the 3D world. “I’ve always been a fantasy video game enthusiast, and being able to combine my two biggest passions (cinematic arts and fantasy) would be something of a dream for me.”
Though the Comix project’s deadline was tight, it helped that Kerr had worked with them in the past and was familiar with the company’s creative process. After getting approval on the ideas he came up with based on the mood boards, Kerr was already off to a good start because he took the time to get the camera animations right for the pre-visualization. “In the music industry, you don’t have a lot of time and there often isn’t a ton of budget, so you have to do as much as you can in a couple of days of work,” he says.
Kerr generated the dystopian landscape using C4D’s landscape object. And he used a volumetric lighting trick that he likes to efficiently create fog and smoke. By specifying an “Include” list but not placing anything on that list, he allowed the volumetric light to render quickly because it was not interacting with any other scene elements. The sky was composited in using After Effects’ compositing project file (AEC files). Small particles in the sky were composited in afterwards using stock footage from Motion VFX.
While he was asked to create certain elements and looks for the Comix project, he also had a lot of freedom to experiment with tools and techniques. So when he was tasked with creating scenes that included a huge meteor-like rock hurtling through a dark void, he figured out ways to make that interesting. Using a displacer effector, he made the meteor by layering several displacers on the surface of a sphere primitive.
Next, he selected areas on the surface of the object to create glowing pockets of light using polygon selections. “I used X- Particles to emit just from those surface selections, and I made a very low-polygon version of the rock to serve as a collider object so the X-Particles weren’t passing through the rock,” he says. After using volumetric lighting to break up some of the geometry, Kerr made a second X-Particle system to create the small pieces coming off the larger meteor. “After I lit everything, I hit render and used a depth pass to make the orientation points that draw your eye,” he continues.
Creating the visuals in which columns fall as explosions are happening all around was somewhat tricky because of the looping Dynamics, Kerr says. Everything needed to be the same in the first frame as the last. (Watch his breakdown of the looping mechanisms he used here.
The fracturing plug-in NitroBlast was used to create three separate explosions. “I like the look of multiple explosions,” he says. “It brings your brain into it a little more, especially if you’re doing slow motion because your brain has more time to break things down.”
He made a simulation and used SteadyBAKE to turn it into a point-level animation so he could have a key frame for every point, allowing him to offset the points in time. Explosions happen in all directions, so there are particles in front of the camera and also in the reflections, which have to match the first frame in order to loop.
X-Particles did most of the heavy lifting to create the shape of the clouds of smoke, as well as the smoke trails. X-Particles were emitted from the polygons of the point-level animation simulation, offering viewport feedback in real time. So, adjusting things like the way the wind carried smoke volumes, became a relatively easy task. (Check out Kerr’s smoke tests here https://vimeo.com/107854369.)
“Turbulence FD can be set up to inherit forces from the X-Particles, and from there it’s mostly just simulate and tweak your smoke shader,” he says, adding that between the powerful plug-ins and C4D, he is able to get results often expected of a pipeline of artists. “I’m just one guy taking on what a studio normally does and that’s just because the tools allow us to do these kind of things now,” he says.
Meleah Maynard is a Minneapolis-based writer and editor.
Tue 6th Jan 2015 | News
MakerBot, a global leader in the desktop 3D printing industry, and The Foundry, a global provider of award-winning creative software, introduced the MakerBot® Kit for MODO at the 2015 Consumer Electronics Shows (CES). With the MakerBot Kit for MODO, for the first time, users can create and edit designs using The Foundry’s powerful MODO 801 capabilities and publish the files directly to MakerBot’s Thingiverse.com, or save them privately using the MakerBot Cloud Library, all from within MODO.
Thingiverse® is one of the largest 3D design communities in the world, offering more than 500,000 downloadable digital 3D files, and is one of the best places for viewing, sharing and downloading 3D printable files. MODO 801 is a 3D modeling, animation, visual effects and rendering software package. The MakerBot Kit for MODO uses the Thingiverse and MakerBot Cloud Library APIs and is one of the first commercial applications of the API for 3D design and printing.
This innovative 3D design and printing solution is part of the companies’ strategic partnership, optimizing the 3D workflow to enable easier and faster creation and printing of 3D objects. The partnership, first announced earlier last year, was designed to revolutionize the 3D printing workflow for MODO users. Optimizing this workflow is critical as 3D printing “has become a major disruptor in the global economy,” according to the Consumer Electronics Association, which doubled the footprint of the 3D Printing Marketplace at this year’s CES.
“The MakerBot Kit for MODO is a logical starting point for us to bring the benefits of our partnership with MakerBot to the creative design community,” said Christopher Kenessey, chief officer of Sales & Marketing with The Foundry. “We’re focused on delivering intuitive modeling solutions that allow the Real-Time Prototyping of watertight meshes for 3D printing. Meanwhile, MakerBot’s customers and the large Thingiverse community continually push the boundaries of what’s possible in 3D printing, through both individual and collaborative design.”
With the MakerBot Kit for MODO, Thingiverse users for the first time have a powerful, integrated tool with which they can create their own 3D designs or expand upon other people’s designs, using common interfaces and file formats. Users can then easily and seamlessly push their creative work to Thingiverse or the MakerBot Cloud Library and access those files through their personal MakerBot Cloud Library via MakerBot Desktop, MakerBot Mobile or MakerBot PrintShop™. The collective result is the elevation of both the quality and quantity of things created through 3D printing.
With the MakerBot Kit for MODO, artists, including both professionals and hobbyists can:
Load and save .thing files due to native file support
Authenticate MakerBot accounts from inside MODO
Explore Thingiverse and download free objects/files
Update or delete objects on Thingiverse and in their own personal MakerBot Cloud Library from within MODO
Generate photorealistic renderings of objects and upload the cover image for each item to Thingiverse and/or the MakerBot Cloud Library from inside MODO
Upload and store MODO files (.lxo) on Thingiverse and/or in their MakerBot Cloud Library for improved editing and easy sharing with other MakerBot users
“We’re excited to see where this next phase of integration with The Foundry and MODO takes creative designers and those in the entertainment field,” noted Jenny Lawton, CEO of MakerBot. “The Foundry’s software is already used for some really incredible graphics and special effects and used in movies and games created by companies like Pixar, ILM, Double Negative, Walt Disney Animation Studios, Weta Digital and Sony Pictures Imageworks. We think that the capability to output those designs directly into a 3D printable file, and then share or house those designs within Thingiverse, will be incredibly exciting for realizing those digital creations and bringing them to the physical world.”
MakerBot will demonstrate the power of the MakerBot Kit for MODO at the 2015 Consumer Electronics Show (CES). To see some of the exciting 3D prints created with MODO 801, visit MakerBot in booth #72711 located in the Sands Expo Convention Center at CES Tech West, Las Vegas, Nevada.
To find out more information on the MakerBot Kit for MODO, please visit thefoundry.co.uk/products/modo/kits/makerbot. For more information on MakerBot and Thingiverse, visit www.makerbot.com and www.thingiverse.com
Wed 7th Jan 2015 | News
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Greg Jonkajtys’ Director’s Reel
Trojan Horse was a Unicorn 2015 has announced a new speaker: ILM’s Greg Jonkaktys! He’s an award-winning director and VFX artist, check his credentials above.
He has been added to an impressive list of CG stars:
Iain McCaig
Mike Azevedo
Kris Costa (3D)
Kim Jung Gi
Adrian Smith
Ian Mcque
Alex Alvarez (3D)
Rodrigue Pralier (3D)
Greg Jonkaktys (3D)
There is a lot of exciting news coming up from our THU friends, so Like their Facebook page to stay in the loop.
, by Rory Fellowes | Eventcoverage
Evidence of the existence of the Island of Rilao, in the South Pacific is piling up. Rilao is an almost circular island enclosing an archipelago, collectively and colloquially referred to as the Island.
The first recorded reports of its existence were made in 1895, when the Merchant Marine Captain Raymond Lao ran his ship onto the rocks of the outer island. This might have been the end of it, but in this century further exploration has been undertaken, and a lot more information and evidence has been assembled. Stories, investigations, explorers reports, videos and physical items emanating from there are in existence and many of them were put on display in October 2014 at the University of Southern California.
From The Rilao Archive © 5D Institute 2014
Rilao is situated several hundred miles more or less due west of Ecuador in South America. Below is a map that shows you the archipelago’s location. Zoom in to see it in detail, and out to see its location in relation to the South American continent.
The structural design and cultural roots of Rilao derive from what members of the faculty working with the 5D Institute often refer to as “the DNA” of Los Angeles and Rio de Janeiro, but evolved now into an entirely new and unique culture. Since that initial discovery, we have learnt that, after decades of disruption, plagued by disease and political chaos, the people of the archipelago have developed their own revolutionary technology, some might even call it rebellious, built in a kind of socially approved, unfettered environment for hackers.
The power source for this remote community comes in a form of energy derived from Muka Tree Oil, the archipelago’s principle product, farmed in the forests that cover the main island that surrounds the inner sea and shelters the inner islands.
That is the poetic explanation. We could call it the virtual truth.
The prosaic explanation, the reality if you will, is that Rilao is an intellectual concept developed by the World Building class and lab as part of the Media Arts + Practice division at USC’s School of Cinematic Arts in Los Angeles, and developed principally as a computer generated virtual world, but with real world artefacts and other forms of solid evidence created to enhance the concept, to make it credible.
The World Building curriculum is the brain child of its Director, Professor Alex McDowell, and its work is the product of his direction and the creative energies of his team. World Building is a concept much in discussion these days, and the Rilao Project is a detailed and extensive experiment in this creative endeavour. As John Seely Brown remarked in his talk (see below), quoting his colleague Alan Kay, “The best way to predict the future is just to invent the future”, or at least, as John went on to say, to enact the future. He then quoted McDowell to say, “the best way to envision, and socialize, the future is through the future reality of world building”. John pointed to Alex McDowell’s Production Design work for “Minority Report”, which is probably one of the best known and certainly most clearly visualised versions of this kind of future thinking. This is the topic of all good science fiction, but the interesting thing in our time is how what was once merely fantasy and fiction is being taken seriously as a way to envisage and, more importantly, plan for the future of our world and our society as it comes to terms with the technological advances of the last 50 years. What has been regarded in the past as science fiction is now future reality.
The first World Building Festival was held in April, 2008, the year in which the 5D Institute was first established. The Science Of Fiction event evolved from these early world building discussions into a festival that sets out to deal in the power of vast collaboration: the one-hundred-percent participation of upwards of 250 creative minds across diverse disciplines. The intention is to re-examine the creative and narrative process of fiction creation, mainly in film, TV, in fact, all forms of media entertainment, and to an extent, real world considerations that arise from this.
In January, 2014, Professor McDowell and his colleague Ann Pendleton-Jullian established the Rilao Project as part of the work of Professor McDowell’s World Building class, and the Science Of Fiction Festival in October 2014 was focused on this wide-ranging and inventive project.
In conversation prior to the Festival, Professor McDowell explained to me something of what the 5D Institute and the World Building Media Lab are aiming to achieve.
“The 5D Institute is the discussion and outreach space. It’s called a USC-organised research unit. It’s primarily about building a network for discussion and enquiry. We look into the future of narrative, how should we be thinking about the technology, how can we tell new stories and what is the audience and the platform for those stories? That sort of ties in with the development of new delivery systems. What are the delivery systems? Do the delivery systems change the narrative methodology of the storytelling? Do the delivery systems require a retraining of the audience, to better exploit the narrative content?
“But mostly for me, because my interest is about inception, the front end of the creative process, inception, ideation, prototyping and then making, the execution of that. It’s very much about the weave between the components of storytelling, how do you tell better stories, how should we rethink the traditions of storytelling? We’re looking at the way in which you make stories, how we change the way you tell stories, which is very much about the production process and technology meeting the creative process, and how they inform each other.
“We’ve discovered, to a great extent that the demands of the story actually change the technology, that we have a very fluid relationship now with the technology and capability component of story creation. We’re only constrained by imagination. There’s no physical, tangible, experiential constraints really remaining.
“If you can imagine it then you can make it, is our approach.
“So if we’re liberated in the way we tell stories and if we don’t self-constrain, then the demands we make on the technology from the story, so for instance, why can we not tell this kind of story, what if we could imagine this kind of world, forces the technology to adapt. We want to put pressure on the technology space by using imaginative processes to make demands on the technology. But of highest importance to us is the ability for this approach to weave new stories, and to place them front and centre to the research we are doing.”
Imagination drives the new technology. This is inspiring and it is terrifying. Outside of the parameters of this article we are all aware, surely, that there are arenas of technology that could, if someone were to imagine such a thing, transform and disrupt things that we have for all of human history taken for granted, right up to and including what it is to be a human being.
In the world of entertainment media, the effect of new technology is on the whole benign, enhancing the audience’s experience, as well as being an invaluable boon to all media industries. What the world building curriculum and the World Building Media Lab are attempting, is both to understand and to lead the way that technology is used creatively to build new forms of narratives, out of virtual worlds as the backbone of future entertainment media. A mighty task. To discuss this with as broad a group as they could assemble, to explore this revolution in creative thinking, the Science Of Fiction Festival was established.
I was invited to join that illustrious gathering at The Science Of Fiction Festival in Los Angeles during one glorious weekend in October, 2014, and thus I entered the World of Rilao.
The Festival began on the first evening, Friday October 24th, with Club Circulo, a music and light event to kick off the conference. The Music of Rilao was the theme and the whole thing was a blast, in almost every sense of the word! Loud, raucous and delightful.
In Club Circulo © Susan Karlin 2014
On entering the space we were greeted with a roar of music and a lightshow on a large transparent screen. Shimmering images and land or sea-like images appeared on the screen, activated and altered by the music and by the noises generated by members of the audience beating on an assortment of metal surfaces with plastic tubing, each beat causing, via some internal programming, a shift in the patterns of light playing on the screen. In a very abstract way, the Sound of Fiction was attempting to use the inherent alchemy of spontaneous collaboration through musical improvisation as a metaphor for the creative process when it is shared and simultaneous, rather than linear and industrial.
In other words, “The Sound Of Rilao” was created by overlaying a basic drum and bass soundtrack with the random, though to a degree rhythmic drumming of the audience’s playing. In their introduction to this evening’s entertainment, this form of music creation is described as “Synchromedia – a multi-disciplinary live, living technology multi-platform practice.” Not sure there was much discipline at work, but the effect was mesmerising.
Later in the evening a band called [namethemachine], led by Glen Matlock, erstwhile founder member of the Sex Pistols and an old friend of Professor McDowell, took to the stage. They played a kind of improvisational formless music, heavily driven by Glen’s bass. The other musicians were Matt Davis, Earl Slick of the David Bowie band playing guitar, Steve Fishman on keyboard, and Slim Jim Phantom from the Stray Cats on drums. They were accompanied by Four Color Zack, the Red Bull DJ scratch artist champion.
It reminded me a little of Syd Barrett’s Pink Floyd back in 1965 or so, but with the inestimable bonus that the musicians in [namethemachine] have a much more sophisticated approach to this sort of syncopated Rock ‘n’ Roll, after all the intervening years of experimentation and refinement. The decades have brought a lot of serious musicianship to the wild fields of electric rock. No doubt Jimi Hendrix would have been happy to get on stage with these guys if he had been there.
As the evening wore on I spent quite a lot of time outside the Club, partly to give my ears a rest, but mainly because I got into some immediately interesting conversations (there’s no small talk in Rilao!). The first was with Sound Designer Chanel Summers, who is a major player in the team that is developing the Rilao Project. We discussed the implications of disruptive technology on her particular branch of work as she and we all come to grips with the new methods of creative process, for which I’m going to coin the name Motion Imagery to incorporate all forms of visual media, whatever the audience or the creative input. The latest developments in Computer Technology audio and visual, all the new ways of harnessing the ever-expanding melting pot of creative energy and new possibilities require a new, encompassing word for what we have hitherto called Film or TV or Games or Transmedia or whatever.
As mentioned above, the word that is beginning to be used by Professor McDowell and his cohorts in world building is Synchromedia. Professor McDowell’s idea of this neologism is that it is a way to describe not only a broad range of potential narrative platforms, but their increasing power when considered synchronous elements of a global ‘narrative reality’.
I also talked with a young writer called Justin Barber who has written a whole series of books based on a fantasy world he and his pals (including his brother Trevor, one of the 5D Institute’s stalwart organisers) started developing back in 2010 (or probably its time of inception, no doubt was even earlier), and that he is hoping to develop into some sort of visual media presentation. Earlier articles here on the future of media delivery hopefully point the way towards this kind of creative process, building worlds and creating narratives to suit new methods of delivery.
This is where the Rilao Project operates, exploring these new frontiers and pushing them further, pushing them as far as they can.
Early on the Saturday morning we assembled in the Queen’s Courtyard in front of the Eileen Norris Cinema Theatre for registration. This was an opportunity to begin meeting our fellow explorers. Coffee was provided and we sat around in the shade of the trees, barely out of the blazing heat of the morning sun. The day began hot and only got hotter. This is a metaphor but also the plain truth. It was my first time in L.A. and I loved every minute, not least the constant heat. Hot weather makes pleasant folks of us all. Being part of the Rilao Project only added to this effect. If I look back over my personal history of a geographically wide ranging and intellectually diverse career, this was one of the most satisfying weekends I can recall, combining as it did good fellowship, fine weather, and intense intellectual and creative endeavour. And some eclectic clothing.
© Rory Fellowes 2014
Outside the Eileen Norris Cinema Theatre, USC
Photo by Derek Passmore
© 5D Institute’s Science of Fiction 2014
In our earlier conversation Professor McDowell had described to me the intention of the conference.
“The idea of The Science Of Fiction is, we do a massive world build, where we’re trying to test the limits of vast collaboration, and how then to extract rich narratives from such a huge number? So we have 240 people building a world in a day. And one tenth of those are children. We invite a full workshop group of children from 9 to 14, to take on exactly the same subjects, the same themes, and the same lines of enquiry as the adults, to develop their own narrative, but using their far more imaginative, far more liberated, far more fluid capabilities. We use them more or less as a litmus test against the adults, to see how much the adults were self-restraining or lacking in their imaginations.”
Trying to feel as unrestrained as possible, we were ushered through into the theatre itself, an enormous amphitheatre with plush red seats facing a wide stage and a full scale cinema silver screen. Despite the information already given to me and my talks with Professor McDowell, this was the first time that I truly grasped just how big this event was, the numbers of people invited to take part, the sheer scale of the organisation that had gone into it. Hats off to Casey Fenton and his team, as well as the team from the 5D Institute. The audience was an international crowd of students, university professors, artists across all forms of media, scientists working in a wide variety of disciplines, industrial engineers, game designers, programmers, urban planners, musicians and film makers.
Professor McDowell took the rostrum to give us a short diagetic introduction to The Island of Rilao and a briefing on the work of the day. He welcomed what he described as a “really incredible international turnout”, which indeed it was, with people from all over the world present. He told us that we who were assembled there were no longer an audience, we were to become World Builders, participants in the Rilao Project at a wholly engaged level. One precept of the Science of Fiction is that there is no audience and no stage, only players and collaborators. The point being, we are all experts in one aspect or another of a world, and in this level playing field total participation becomes achemic. I think perhaps we took this lightly as he said it, but by the end of the day we all bore the battle scars of the whole experience, exhausted and exhilarated as we were by then.
Professor McDowell told us about his first encounter with the mysterious island of Rilao. He and Ann Pendleton-Jullian were in Rio de Janeiro in the autumn of 2013, talking about the world building programme they were running, setting up the syllabus for their students at USC, for the 2014 semesters, and so forth, when “we started hearing rumours about an island in the middle of the Pacific. It was very obscure, we didn’t know much about it, We searched for it for a long time. In fact it is only in the last couple of weeks that we actually tracked down its real position.”
“It’s called Rilao. It’s somewhere just south of the Equator, more or less due south of Los Angeles, pretty much west of Rio.”
You can zoom in to see Rilao in detail, and out to see its location in relation to the South American continent.
Professor McDowell ended this introduction with a list of thank you’s to the team who organised the Festival and a formidable list of the many industry partners the 5D Institute has engaged to help them finance and create the Rilao Project and the work of the 5D Institute, a list far too long to reproduce here.
He was followed up to the rostrum by John Seely Brown, former director of the enormously influential Xerox Park, who is known familiarly as JSB (as a result of which, I must add, whenever I think of him my image conflates with that of some sort of protean earth-moving machine – presumably manufactured by the British company JCB– creating new cities and worlds).
Starting with a tribute to his “World Building Heroes” (pictured here)
JSB gave a Powerpoint presentation to guide our thinking as we approached the task we were about to attempt. He spoke as I have already quoted, about enacting the vision of a future world, and went on to discuss how we might use science fiction as the basis of this thinking, in particular, how we might socialise this new world.
He talked about what he described as Professor McDowell’s primary and oft repeated questions, “What if…” and “Why not?” What if we were to transform the street (he used the example of “the street of Jane Jacobs, apparently in a part of L.A. (I’m not familiar with the city so I don’t know where this might be)
To illustrate this, JSB showed us a video of a live street event created by a French organisation called Contrex, that experiments with a high level form of street theatre. This is only one example of their work. Others are available on youTube.
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The Anthropological Cabaret © Susan Karlin 2014
We began with what was announced as The Anthropological Cabaret, which turned out to be a very amusing, and sometimes laugh out loud funny panel discussion, supposedly populated with returned Rilao explorers relating their exploits, their adventures, describing for us the land, and the risks, dangers, surprises and rewards of their experiences.
Josh McVeigh-Schultz, Pedro Curi, Lauren Fenton, Byron Laviolette and Trevor Haldenby, Bruno Setola, Matt Yurdana formed the panel, with Jen Stein and Julian Bleecker as their interviewers. We learned of their experiences on Rilao. They told us that they had gone there to help in the aftermath of the epidemic that had ravaged the islands for years, though, as we now know, the great majority of the population have survived it.
Bryon Laviolette and Trevor Haldenby, two very funny Canadians, did a lot of the talking, though the others putting in their responses, comments and stories. The discussion set the mood for the day, amusing but in its own way serious and revealing. Engaging would be the word. By the end, we who would form the teams for the hard work of discovery in the hours to follow were informed of the topography and political life of Rilao. This provided the background to the discussions to follow.
District Map of Rilao © 5D Institute 2014
Rilao is an archipelago of islands enclosed by a one large reef-like island, with only one opening to the ocean in its length, called The Narrows. The inner cluster of Rilao is where the inhabitants have formed their society. This inner archipelago is divided into 9 Districts, each having a unique expression of the general culture, a kind of human Galapagos Islands in its evolutionary variegation.
Each of us new explorers was assigned to a District in the inner group of islands, with each District team comprising 25 or so members. I joined the District 9 group, a somewhat disturbing echo of that film about a society within the world but alien to it.
We made our way from the auditorium to the study block and down into the basement to find our specific room. It was a large rectangular, almost square room, with black and whiteboards erected, and a projection screen. There were a variety of craft materials set out on a table for our later use, and five circular tables set around the room beneath the bland and anonymous fluorescent lighting. and rituals to be followed, with detailed rules for what we were to do.
The District 9 Group © Rory Fellowes 2014
The group was then sub-divided into teams of four or five.
For more information and insight into this extraordinary and on-going project, click on these links:
RILAO WEBSITE FROM THE SCIENCE OF FICTION EVENT
Discuss this on CGTalk
Toronto Crime Stoppers is running “Cooking With Molly”, an integrated advertising campaign challenging recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Jason Jazrawy plays the part of a drug lab cook whose cooking show reveals that Molly is often laced with methamphetamine and bath salts. “Molly is not the drug you think it is.”
The “Cookin’ with Molly” creative, targeting people between the ages of 15 and 25, is currently running online and is supported by preroll, newspaper and transit shelter ads, out of home advertising, and a social media outreach program. The creative drives consumers to www.cookinwithmolly.com, which offers additional content and shareable assets.
“After the tragic loss of two youth that was linked to party drugs at the VELD Music Festival this past summer and recent seizures of ecstasy pills containing methamphetamine, we felt compelled to raise awareness about this issue to help make our communities safer,” says Sean Sportun, vice chair, Toronto Crime Stoppers. “MDMA pills don’t come with a list of ingredients and since they can be cut with anything from LSD to caffeine, users can never be certain of what they are getting.”
The Cookin’ with Molly campaign was developed at DDB Canada, Toronto, by chief creative officer Cosmo Campbell, executive creative director Paul Wallace, copywriter Allan Topol, art director Craig Ferguson, agency producers Julia Morris and Lorrie Zwer, account director Carly Sutherland, senior social cultivator James Ly, working with Toronto Crime Stoppers team Sean Sportun, Chris Scherk.
Media was handled at OMD by assistant strategist Deanna Dickie, communication director Michelle Jairam.
Filming was shot by director Michael Downing via Partners Film with executive producer Gigi Realign, director of photography Andre Pienaar and line producer Erik Wilson.
Editor was Jeff Poremba at Rooster Post with assistant editor Brett Rostrum.
Visual effects were produced at Fort York VFX by online editor Andrew Rolfe.
Colourist was Cem Ozkilicci at Alter Ego.
Sound was produced at Pirate Radio by executive producer Joanne Uyeyama, producer Chris Tait , engineer Ian Boddy.
Music was by Paul Wallace. Photographer was Jake Bundock. Casting was by Jigsaw Casting.
Mars Temptations cat treats are being promoted in the USA with #packattack, a campaign produced by cats for cats. The campaign, run across print, outdoor and social media, features product packs beautifully destroyed by fifteen cats in a studio, demonstrating that cats can’t resist Temptations. An online film shows how the posters were made using real cats, and invites people to share their own ravaged packs using #packattack on the Mars Temptations Facebook page.
The #PackAttacks campaign follows on from our online film, Time to Play Ball:
The #PackAttacks campaign was developed Adam&EveDDB, London, by executive creative directors Ben Priest, Ben Tollett and Emer Stamp, creative director Daniel Fisher and Richard Brim, copywriter Frances Leach, art director Christopher Bowsher, agency producer/art buyer Daniel Moorey, senior creative producer Caroline Tripp, planner Elaine Miller, head of social SimonAdamson and social media manager Jessica Taylor.
Photography was produced at Blink Art by photographer Ryan Hopkinson, shoot consultant Kyle Bean, with retoucher Gareth Ling at Stanley’s Post, print producer Raidel Chao-Batlle at Gutenberg networks and animal handler Charlotte Wilde. Filming was produced at Blink Art by director/editor Josh Hine and producer Katy MacGregor.
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