Jan
12
Epic Sled Fail 2015
Posted in: Animation
Epic sledge fails – French Alps 2015
Jan
12
Indeed.com – How Animation Works
Posted in: Animation
“How Animation Works” Client: Indeed.com Agency: Mullen Watch the full short here: https://vimeo.com/105788896 Spot Credits: Production/Animation Company: HouseSpecial Creative Director: Kirk Kelley Executive Producer: Lourri Hammack Animation Director: Dan Casey Senior Producer: Zilpha Yost Production Coordinator: Alix Iverson Designer: Alan Cook Lead Editor: Michael Corrigan Flame Artist: Rex Carter Nuke Compositing/Lighting Artist: Matthew Reslier Animator: Greg Kyle Editor: Cam Williams Assistant Editor: Dino Coons Production Assistant: Emma Van Halsema Audio Post and Mix: Soundtrack Based on a short film directed by Kameron Gates Brand: Indeed Senior Vice President, Marketing: Paul D’Arcy VP, Corporate Marketing: Mary Ellen Duggan Spot Title: How Animation Works Agency: Mullen Chief Creative Officer: Mark Wenneker Executive Creative Director: Paul Foulkes Creative Director: Jon Ruby ACD/Copywriter: Nick Mathisen ACD/Art Director: Lisa Mathisen Exec Director of Integrated Production: Liza Near Director of Broadcast Production: Zeke Bowman Senior Producer: Mary Donington Account Director: Cheryl Laundry Senior Account Executive: Katherine Meers
Jan
12
Commercial for Wheaties
Posted in: Animation
A semi-classic commercial for Wheaties. Sound quality is poor. “It’s Bran News”.
Jan
11
Hyundai Exobaby
Posted in: AnimationHyundai is promoting the safety and convenience features of the Hyundai Sonata with “Exobaby”, a commercial featuring a baby whose exoskeleton suit gives him super powers. The hero baby smartly takes advantages of the state-of-the-art technology suit that offers a wide range of solutions for conditions experienced in daily life. And a total of seven cutting-edge technologies are applied based on the Sonata – body rigidity (AHSS, Advanced High Strength Steel), Smart Trunk, Blind Spot Detection (BSD), Turbo GDi engine, Lane Departure Warning System (LDWS), Forward Collision Warning System (FCWS), and Smart Parking Assist System (SPAS). The Hyundai Exobaby campaign, online at bit.ly/hyundaiexobaby, includes a behind-the-scenes look at the film’s puppetry work and CGI wizardry.
Credits
The Hyundai Exobaby campaign was developed at The Viral Factory and Innocean Worldwide, by creative director Ed Robinson, puppet designer/film director Jake Lunt, producer Veronica Saez, account director Sungjae Kim. Editor was Edward Line at Final Cut. Visual effects were produced at Jellyfish Pictures and Once Were Farmers. SFX were produced at Final Cut.
Jan
11
Air New Zealand Very Kiwi Christmas
Posted in: AnimationAir New Zealand is promoting Christmas cheer in Australia and NZ with “A Very Kiwi Christmas”, a “Meanwhile… in New Zealand” commercial set on the Otago Peninsula. Santa and Air New Zealand stewards take a group of Portobello Primary School students on a tractor ride to see the Pyramids basalt rock formation lit up with oversized Christmas lights and decorations. The delighted children are then led to a Christmas tree where their presents await them. The online campaign includes the two minute commercial, a 30 second teaser and a behind-the-scenes video.
Credits
The Air New Zealand Very Kiwi Christmas campaign was developed at Host Sydney by executive creative director Bob Mackintosh, creatives Juca Lopes and Will Miles, agency producer Eleanor Rout, editor Pete Ward and account director Kate Forster.
Filming was shot by director/director of photography Tim Pierce via Two Bearded Men, Wanaka, with producer Toby Crawford, B/C camera team Jase Hancox and Will Lascelles at Colab, aerials operator Tony Young, camera assistant Piers Harding, art directors Loz Ferguson (Pop Creative) and Casey Teat. Lighting was produced by Inlight Wanaka by gaffers Olly Champan and Andrew Potter. Photography was by Camilla Rutherford. Santa was played by Peter Turner.
Jan
11
Apple The Song
Posted in: AnimationApple is promoting the use of Garageband music production software with “The Song”, an intergenerational commercial featuring two American singers. A young woman (singer/songwriter Dana Williams) finds a Voice-o-Graph vinyl recording of the Gershwin standard “Love Is Here to Stay” made by her grandmother Valerie and sent to her darling Raymond in Korea in the 1950s. Williams imports the phonograph recording on her Mac, blending in her own voice, keyboard and guitar tracks. The gifted duet is delivered as a Christmas gift on an iPad Mini 3. “With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together.” The campaign includes a behind-the-scenes film introducing the two singers featured in the commercial, Dana Williams and Rhiannon Giddens.
Credits
The Apple The Song commercial concept was developed at TBWA/Media Arts Lab, Los Angeles.
Filming was shot by director Lance Acord via Park Pictures, producer Natalie Rose, executive producer Carol Lynn Weaver.
Editors were Eric Zumbrunnen and Matt Murphy at Exile. Post production and VFX were produce at Girl Overboard by VFX creative director and colorist Ben Gibbs, VFX supervisor Jan Cilliers and executive producer Celest Gilbert.
Sound and music were produced at Play Sound.
Singing of the original was recorded by Rhiannon Giddens, lead singer of folk band Carolina Chocolate Drops, at The Third Man Records, with producers Ben Swank, Mindy Watts, Kevin Carrico and Ben Blackwell. “Love is Here to Stay” was written by George Gershwin (music) and Ira Gershwin (lyrics) for the 1938 movie The Goldwyn Follies. The track became popular as the theme song of the 1951 movie An American in Paris.
Jan
11
UPS Driver For A Day
Posted in: AnimationUPS is running “UPS Driver For A Day”, a television commercial connected with the Wishes Delivered advertising campaign. Carson, a 4-year old boy living in Colorado Springs, befriended Mr. Ernie, his neighborhood’s UPS driver, when he started delivering a special formulation of milk to Carson’s door three times a week. As part of the shipping company’s Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own Power Wheels truck, brown uniform, packages and even signature pad. The Wishes Delivered campaign, online at wishesdelivered.ups.com, also includes commercials “Your Wishes Delivered”, “Let It Snow”, and “Books To Malawi”.
“Every delivery UPS makes starts with a wish. Because we enjoy helping others deliver those wishes, we’re extending our commitment. This season, for every wish you share, we’ll donate $1 to charity.”
“On Christmas morning in 2004, Southern Texas woke up to 5.2 inches of snow. Ten years later, folks had been wishing the local children could relive the magic of that day. So UPS delivered a snow day along with hats, gloves and scarfs to Corpus Christi.”
“Mary Singletary, President of the U.S. National Council of Women, knows that one book has the power to change a multitude of lives. Her wish was to deliver schoolbooks to children in Malawi. She worked with UPS to equip these children with thousands of books—powerful tools to help change their lives for the better.”
Credits
The UPS Driver For A Day ad was developed at Ogilvy & Mather, New York, by chief creative officer Alfonso Marian, group creative officer Eric Wegerbauer, associate creative director Mike Cicale, senior copywriter Ingrid Hanson, copywriter Jenny Wagstaff, senior content producer Alicia Zuluaga, project management director Mae Flordeliza, account supervisor Micardo Celicourt and global engagement leader Jethro Ferguson.
Filming was shot by director Theresa Wingert via Fiona, New York, with executive producer Alex Carone.
Editor was Kim Dubé at Lost Planet.
Music was produced at Pull, New York.
Jan
11
What We Searched for in 2014
Posted in: AnimationGoogle is marking a year of internet searching with “Google – Year in Search 2014″, a 90 second video on the Google YouTube channel. “In 2014 we searched trillions of times. What do these searches say about us?” Footage includes . Viewers are encouraged to explore the Year in Search at google.com/2014, follow the conversation on #YearInSearch, and watch the past year in search videos. Three American entertainers who died in 2014 are singled out: Joan Rivers, Maya Angelou and Robin Williams.
“This year people searched for everything under the sun and beyond, from distant comets to tiny burritos. And they asked Google important questions like, “where do we come from?” and “should I get married?” That’s why today we’re launching our annual #YearinSearch , a look back at the searches, questions and moments that defined 2014.
The 2014 Google site includes insights into German hopes for a world record at FIFA World Cup in Brazil, focus on US snowboarder Shaun White at the Sochi Olympics, concern about the Ebola epidemic, the search for Flight MH370, conflicts in Ukraine, Nigeria, Israel, Palestine, Syria and Iraq, the Pistorius trial, the sinking of MV Sewol, the Scotland independence referendum, the shooting of Michael Brown, Dallas Buyers Club actors, and Eurovision Song Contest 2014 winner Conchita West.
Credits
What We Searched for in 2014 includes two people hugging captured by Dida Mulder, “Boy with 3D Printed hand” by E-NABLE/RIT University News/RIT MAGIC Centre, Ebola doctors and patients from Plan International, Perth passenger train footage from Public Transport Authority of Western Australia, Malala Yousafzai collecting the Nobel Peace Prize is from Nobel Media AB.
Music is “Divinity”, by Porter Robinson.
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