Hasta La Motion!

Anjaan an upcoming Tamil action thriller, starring popular and leading Indian actor, Suriya is all set to be encapsulated in a mobile game developed by Vroovy, a joint venture between south Asia’s largest digital media company Hungama and India’s largest game service company Gameshastra.

The mobile game was launched in Chennai by Suriya at an event in Prasad Film Laboratory Preview Theatre, on 29 July 2014 and will be available on Android and iOS.

Commenting on the mobile game based on the film, South Superstar Suriya said, “I am excited that, for the first time an exclusive game on Anjaan film is being made by Hungama and I am looking forward to its launch and hope the fans will love to play.”

The gameplay of Anjaan mobile game revolves around Suriya chasing the goons in a car. The features of the game include two types of Artificial Intelligence (AI) – One of them will be shooting and the other ones will just try to run away. There will be five different cars along with a Hummer as well. Power ups that consist of Nitro, Fuel, Ammo, Instant repair, shield weapons comprise of pistol and shotgun.

Particle effects will include weapons; car blasts, smoke and sparks on car to car dashing, polished textures and materials, store for purchasing cars and weapon along with Leader board.

“It has been a pleasurable experience for Vroovy to develop yet another mobile game for a Tamil film. With mobile games being an extension of the film to engage consumers, we are certain that the Anjaan mobile game will elevate the movie experience and keep the players engaged with its features and gameplay. We, at Hungama are ecstatic about the Tamil film industry opening up to newer digital avenues like mobile games to augment the reach of their films” explained Hungama Digital Media Entertainment, COO (Consumer Business & Allied Services), Siddhartha Roy.

The film that will hit screens on 15 August, 2014 will see Suriya in a never seen before role along with Samantha Prabhu and popular Bollywood actors Manoj Bajpai, Vidyut Jamwal and Dalip Tahil in supporting roles. The film with music by Yuvan Shankar Raja is directed by N. Lingusamy and produced by UTV Motion Pictures and Thirrupathi Brothers Film Media.

Rosetta Stone has just unveiled “Create a Smaller World”, a multi-platform advertising campaign encouraging millennials to learn a new language using online software. Every day, millions of people use a second language to make a happier, smarter, and more connected world. The multimedia campaign, online at rosettastone.com/smallerworld, includes TV, radio, print, digital marketing and social media. The :60 TV launch spot, directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE, covering German, Spanish, English, French and English immersion experiences.

Germany is known for having particularly passionate soccer fans. (Or should we call them, “futball” fans?) Their passion grows exponentially during the World Cup. Which was evident when Rosetta Stone sent Colm, an American soccer player from NYU, to Berlin to watch the German vs U.S. World Cup game. Equipped with Rosetta Stone German, Colm quickly learned how to navigate the waters as a U.S. fan in a sea of German hooligans.

Credits

The Smaller World campaign was developed at Energy BBDO by chief creative officer Mark Taylor, creative director Jonathan Linder and associate creative director/copywriter Natalie Taylor, head of production Rowley Samuels, senior producer Elena Robinson, production business manager Zoe Grubbe,

Filming was shot by director Young Replicant via Pulse Films with producer Andy Scriven, executive producer Kira Carstensen and director of photography Jackson Hunt, working with Home Productions, Uruguay.

Editor was Daniel Luna at Union Editorial.

Sound was mixed at Stir Post by executive producer Mindy Verson.

Finishing was done at MPC LA by engineer Peter Erazmus.

UNICEF and Qantas are running “5 Fund”, an Australian campaign designed to inspire a nation to turn something that they think is practically useless, the 5c piece, into the most powerful coin in the world. To the average Aussie a 5 cent piece is seen as almost useless. Every day it’s simply discarded and left behind. Some would even go as far as to say the 5c piece is becoming more of a hassle to carry around than to have as a valuable piece of currency. To a child in a far off land, that same 5 cent piece is immensely powerful, and has the ability to supply clean drinking water for two days. Launched in May on 5Fund.org.au, the campaign is running on board Qantas flights, through print and online. It also has touch points at all domestic terminals across Australia.

Credits

The Fund 5 campaign was developed at Iris Worldwide Sydney by executive creative director Mike Spirkovski, creative group head James Griffiths, senior copywriter Phil Shearer, copywriter Daniel Miller, creative services manager Roger Dore, managing director Penny Dixon, group account director Jarrod Brennan, account manager Kym Lawson, account executive Courtney Borg, regional planning director Dan Pankraz, head of digital Darren Collins, senior designer David Fleming, working with UNICEF Australia Head of Corporate Partnerships JP Zwinkels, corporate partnerships manager Sally Roberts, corporate partnerships executive Marinke Kat and corporate partnerships executive Eammon Bryant.

Filming was shot by director Craig Rasmus via The Feds with executive producer Michael Cook.

Post production was done at Heckler by executive producer Will Alexander, executive creative director Garry Jacques, VFX supervisor Mick Watson, VFX producer Samantha Daley, VFX coordinator Tyrone Estephan, head of lighting Bryn Morrow, lighting director Albert Susantio, modeller Sina Rahimpour, animator Jialing Zhang, lead compositor Mark Kwanten, compositor Tim Parsons and online editor Maxence Peillon.

Audio production and sound design was done at Nylon Studios by sound designer Nathaniel Joyce and senior producer Tanya Carswell. Voice talent is Felix Williamson. Music, “Blood” by The Middle East, was licensed at Music Mill by Donna Fitzhenry and Nicole McCarthy.

Design and branding was by David Rees and Rich Smalley.

Parents will never tell you who their favorite child is. So to promote the new season of the politically incorrect comedy Modern Family on New Zealand’s Prime TV, FCB New Zealand invented a gadget that will. The Favourite Child Detector analyzes parents’ Facebook behavior – including “likes,” tags, comments and photos – to determine which child they favor. To test where you rank with your parents, or to test which child you as a parent prefer on Facebook, visit favouritechilddetector.com. The device can test almost anyone – your friends, colleagues, even your dog. Remember, these are modern families we’re talking about.

Credits

The Favourite Child Detector gadget was developed at FCB New Zealand by executive creative director (Asia Pacific) James Mok, executive creative directors Regan Grafton and Tony Clewett, copywriter Alan Jones, art director Angelo An, senior digital producer Andrew Jackson, digital producer James McMullan, account manager Steph Hueber, head of digital production Hayden Thomsen, group account director Toby Sellers, media manager Roxane Vosper, senior digital media planner/buyer Lucy Leckie, working with Prime TV marketing director Kate Whittle.

Oxfam America is running “Be David”, an inspiring long-form PSA telling the story of Joanna Manu, a woman who stood up to mining giants in Ghana and inspired a community organising movement. Joanna attended a training session sponsored by Oxfam America and stood up against land threats and environmental hazards wrought by an open pit gold mining company. The film, connecting Joanna’s story with the Biblical story of David and Goliath, suggests that we all have inner power to influence and make change. Film production collective Wander brings a Syncopated Storytelling℠ approach, using quick cuts, graphic design, and unexpected imagery to punctuate the film’s voice-over narration with warmth and humour. Viewers are encouraged to visit oxfamamerica.org/david and find their own inner David.

“Joanna Manu is emblematic of how people can create real change if they have access to information and can exercise their rights,” says Oxfam America’s Creative Director Jane Huber. “Our hope is that ‘Be David’ will close the distance between Oxfam’s beneficiaries and American viewers and that it will inspire people to join our community to become activists in their own right.”

Wander’s Syncopated Storytelling℠ approach first debuted with the Rainforest Alliance – Follow The Frog brand film that was awarded with 2013 Cannes Lions, a TED Ads Worth Spreading, AICP Next, and many other honors. The collective has since gone on to create nationally and internationally recognized branded content and PSAs for LinkedIn, American Museum of Natural History, and Coexist.

“Syncopated Storytelling evolved organically to fulfill the needs of our clients who often have a complex or multilayer message,” explains Weber. “Through the rapid editorial style paired with a fast paced voiceover we are able to jam a ton of information into a short piece while keeping our audiences engaged, informed, and even entertained. And when the technique is used to further a great cause it is very, very gratifying.”

Lithographs featured here are “David Slays Goliath” by Gustav Dore, and “David Und Goliath” by Osmar Schindler.