Hasta La Motion!

Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner.

“West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough ridin’ emphasis on theatrical swank and rip-roaring thrills, Psyop packs heat, and hangs em’ so high it would make Clint Eastwood blush.

Stay tuned for some exclusive behind-the-scenes action for the forthcoming final spot in the UPS campaign. In the meantime, check out the other two releases:

• Gladiator
• Circus

Posted on Motionographer

Karl Lagerfeld is not shy to taking on impersonations and roles. A year ago in the September issue of Harper’s Bazaar, Lagerfeld dressed up in his fantasy role of thugged out and cypher flowing rapper KL – apparently the man loves himself some rap. This time around with “Coco Avant Chanel” hitting the screens on September 25th, Bazaar asked him to do an impersonation of Coco as if she were rendezvous-ing today. This subsequently led to KL as Madame Chanel calling himself “idiot Karl”. Self-realization is the bees knees coming from this man.

Harper’s Bazaar: What’s the chicest age to be?

Coco Chanel: It took me 100 years to come back. I’m 40 again!

HB: What are your thoughts on how women dress today?

CC: They say old elegance is apparently dead, so I have to invent a new one.

HB: Your clothing liberated women in the 1920s. Are you still a feminist?

CC: I was never a feminist because I was never ugly enough for that.

HB: What would you change about your looks? Would you consider Botox?

CC: When I look at myself in the mirror, I think I’m pretty modern — whatever that means. But maybe I should change my makeup. In my day, the products were dreadful.

HB: Whom do you most admire in Hollywood?

CC: If in life I had been like the women I see in the movies, I would never have made it.

HB: What inspires you — architecture, an actress…?

CC: An actress. Why not? I was inspired by actresses in the past. However, my biggest inspiration is myself.

HB: Which artists would you surround yourself with?

CC: Jeff Koons to start with.

HB: What’s on your iPod?

CC: The Kills. They suit my character.

HB: Do you watch TV?

CC: TV seems as vulgar as a music hall in my mouth.

HB: You were famous for your paramours. Whom would you have an affair with today?

CC: I like handsome men, so there would be many possibilities, but dukes and princes are not the right escort for a woman like me today. I

like to charm younger men. This has not changed.

HB: Where do you holiday?

CC: If not my apartment, La Pausa. I have to look for a place in the South of France.

HB: Do you still smoke and tan?

CC: I am afraid yes, because the attitude of smoking looked great on me, as did a tan.

HB: What are you wearing now, classics or trendier fare like neon and animal prints?

CC: My own designs. If neons and animal prints are in my collection, I’ll wear them.

HB: What’s the new Chanel classic?

CC: As apparently my old jacket is still around, done by this idiot Karl, I have to help him find a new idea.

HB: Would you do any high-street collaborations? With whom?

CC: Adidas or Moncler. I love sport! Or Diesel for jeans. Jeans are chic now and not horrible like in my day.

HB: Who is your fashion nemesis, your modern-day Schiaparelli?

CC: I suppose nearly everybody in the business.

With the addition of a 4D movie to London’s most popular paid-for visitor attraction to the Merlin’s Entertainment London Eye

I’m very pleased to announce that two news films have been added to the Challenge Your World 20/20 project.

What’s Challenge Your World 20/20?

Each year, 20 video artists create 20 wild, whimsical, and unconventional machines that solve environmental issues. These videos reject the status quo, explore crazy ideas, and blast beyond boundaries.

The latest two additions, “Potato” and “Want|Need” come to us from Paris’ Moustache and Trango Interactive in Pakistan. Check them out on the Challenge Your World page or visit the Challenge Your World website for more information and to learn how you can get involved.

Posted on Motionographer

Gorgeous experiments with Particular v2, Soundkeys and a little Starglow from Esteban Diácono.