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Learn how to import and export between the two powerful softwares i.e 3ds max and ZBrush

Car Wheel Rotation Expression Tutorial

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House of Moves captures Dancers

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The Mill Puts The Spark Into Adidas

[NEWS=”http://www.cgnews.com/wp-content/uploads/adidas_messi_shoe.jpg”]20095[/NEWS]The Mill and 180 Amsterdam have ignited the new ad campaign for Adidas’ F50i football boot. A 90 second ad features football legend Zinedine Zidane on an epic quest to uncover the secret of Barcelona midfielder Lionel ‘The Spark’ Messi’s past. The spot had its UK television premier during the Champions League final between Barcelona and Manchester United and is part of a digitally led global marketing campaign. The ad, shot in the style of a graphic comic book, opens in the streets of Buenos Aires and features the hooded figure of Zidane embarking on a journey to discover what caused Messi’s ‘spark’.

As he sparks his lighter, we are transported back in time to see a group of children playing football in the city’s back streets. When a van crashes into an electricity pylon, electrical sparks rain down over a little boy casting him in a heavenly beam of light whilst a mysterious stranger hides in the shadows. Could this be the secret of Messi’s success?

The scene then cuts to a crowded football stadium. The Mill used Massive to create thousands of digital characters with artificial intelligence giving them realistic individual behaviour. There we witness a grown-up Messi demonstrating his electric footwork on the pitch as Zidane looks on, pondering over the intriguing myth behind Messi’s talent.

Adam Scott, Head of Telecine, explains how The Mill emulated the look of a comic book based on Director Rupert Sanders’ vision.

“The source material was 35mm, HD video and Data capture so the final look had to blend these different formats together. I added a lot of contrast and sharpness to the material as a base layer for the image and pushed the saturation of specific colours so that the hero characters and the boots stood out. Then I created mattes to achieve layers of separation and to enhance the two dimensional effect before finally giving the whole film an unusual golden brown hue that created an unnatural feel and complemented the cyan football kit and boots.” said Scott.

About The Mill
The Mill is a world-leading visual effects company with bases in the globe’s three most important advertising centres – London and New York and now Los Angeles. The Mill has worked on some of the most memorable visual effects projects in the world (including Ridley Scott’s ‘Gladiator’ for which it gained a VFX Oscar) and has won more awards for visual effects than any other facility in Europe, including work on Johnnie Walker ‘Human’, Sony ‘Balls’, Sony Playstation ‘Mountain’ and Honda ‘Cog’.

The Mill has built relationships with the industry’s finest directors including Chris Cunningham, Frank Budgen, Fredrik Bond, Ringan Ledwidge and Michel Gondry. Data Grading suites have been installed in the London and NY offices bringing movie best practise to our clients and making The Mill the only facility ‘data’ grading for commercials.

CREDITS
Agency: 180 Amsterdam
Creative Director: Andy Fackrell
Creatives: Peter Albores, Martin Terhart
Producer: Joe Togneri
Production Company: MJZ London
Director: Rupert Sanders
Producer: Nell Jordan
Editing Company: Work
Editor: Neil Smith
Post Production: The Mill
Producer: Matt Williams, Darren O’Kelly
Shoot Supervisor: Jimmy Kiddell
Telecine: Adam Scott
Lead Flame: Richard de Carteret
Lead Shake: Pete Hodsman
Shake Assist: Ben Smith, Ben Perrot, Vannessa Duquesney
Additional Flame: Gary Driver
Matte Paintings: Jimmy Kiddell, Dave Gibbons
Assit: John Price
3D Supervisor: Jordi Bares
3D: Suraj odera, Sergio Xisto, Naweed Khan
Kit: Flame, Shake, Massive, Combustion, Baselight

RELATED LINKS
www.the-mill.com

Prologue: 2009 MTV Movie Awards

prologue-mtvma

Prologue has released a montage of their colorfully wacky package for the MTV Movie Awards, directed by Ilya Abulhanov (who also directed the recently posted OFFF 2009 titles).

The creators of the many awards show packages, including the MTV Music Video Awards and the last five Academy Awards shows, Prologue knows their way around a sealed envelope. Careful never to upstage the red carpet regulars who share the spotlight with their graphics packages, Prologue knows when to pull back—and when to shine.

As Prologue’s youngest creative director, Ilya brings a shoot-from-the-hip confidence that’s countered by crisp typography and well-composed shots. His palette is an unlikely mix of mustards, eggplants and oranges that works with the surreal vignettes and icon-headed figures that unify the package.

Posted on Motionographer

Having problems with my 1st experiment. Need help

Hi everyone. I am working on my very 1st experimental project. Since it’s my 1st project so please bare with me. I have attached the jpg image for reference. What I am trying to do is that with a still down town image as BG, a spaceship is going to fly in from behind the buildings and will dive in while moving towards the camera and will fly pass over it. The 1st problem that I am having is that I have placed this BG as image plain in maya. When I place the spaceship further away from the camera to show its going to come in from a distance, the ship goes behing the image plain and hence is difficult to position it in accordance with the downtown image. The 2nd problem I am having is I can’t figure out how to stop the image plain from rendering so that I can render the spaceship movement as alpha channel and combine it in AE. Image plain doesn’t seem to have the regular option in the attribute editor/render stats. Can anyone tell me if this is how this whole thing should be done or some other way? Am I doing something wrong here? Any help will be appreciated. Thanks in advance.

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