Smith & Foulkes: Coke “Avatar”

coke-avatar03

Oscar-nominated directing duo Smith & Foulkes (Nexus Productions) put their powers to use for Coca Cola and Weiden+Kennedy Portland in an endearing Super Bowl spot entitled “Avatars.”

Playing with the idea that most of us live double lives—one digital, one physical—the :60 project features oodles of alter-egos designed and brought to life by Smith & Foulkes.

Smith & Foulkes explain their approach:

The challenge for us was to film the live action in a documentary style, incidentally observing moments of human behaviour, and then animating the Avatars into the footage in a very naturalistic way.  It wasn’t about crazy 3d characters running amok, more about the everyday human behaviour of idly sitting around in parks and coffee shops.

We initially shot the footage on very long lenses to give the sense of the observational camera, before starting the huge technical challenge of believably replacing humans with Avatars in each shot.

I especially like the care S&F showed in creating the digital counterparts for each person. It’s as if they crawled inside the brain of each character to discover what idealized image of themselves would manifest itself in digital space.

Obviously there was a lot of fun to be had in casting each Avatar for each human, showing how people might select their online identity.  Some would be a complete fantasy, while others a slightly more exciting version of their real selves.

The track is “Stranger in the Crowd” performed by Cee-Lo Green of Gnarls Barkley (and originally made famous by Elvis Preseley).

Posted on Motionographer

Smith & Foulkes: Coke “Avatar”

SR Flame-artist (LA), permanent or long contract.

Long Term/ Full Time
Freelance agency UtopiaPeople (www.utopiapeople.com) is recruiting a rockstar CG Supervisor and Flame-artist for a hip postproduction boutique company located in Los Angeles, California.


Relocation & Visa Asssitance is offered.

The ideal candidate should have an extremely strong background in
commercials, working with top brands. We prefer you to have a background
working with top of the line European/US brands and that you are used to
working with client supervised sessions.
We are looking for a candidate that does elegant and beautiful work,
work that is highly estetically pleasing. You will work with demanding
customers that will expect nothing but the best, but likewise, this will
be a wonderful career opportunity for the right candidate.
You probably have a background as a senior artist from a top
postproduction facility.

Our client works with some of the planet’s best directors and wish that
you have also worked with A-list directors and have a reel (viewable
online) that is smoking hot to prove it.

DEADLINE FOR APPLICATION : 090206

TO APPLY:
Use link :http://www.utopiapeople.com/forms/re…/register.html
AND email job@utopiapeople.com write "Los Angeles" in subjectline.
Please specify your demands for salary and starting date.
You will be notified by email or phone if you are on our shortlis).
You can also use link to register for future joboffers from UtopiaPeople.

New Thinking Particles and XPresso Video Kit

cmiVFX Releases New Thinking Particles and XPresso Video Kit for CINEMA 4D R11
Watch High Definition Training Videos For The Visual Effects Industry Instantly From Anywhere In The World.

Princeton, NJ., January 31, 2009 — cmiVFX | cmiStudios. launches its 8th training video product for Maxon’s Cinema 4d R11 3D application, but this time its a dual video feature kit with near 8 hours of video in HD. The mystery of XPresso AND Thinking Particles has riddled the Cinema 4D community for years. We take aim at eliminating the gap between the newcomers and extreme experts of this robust application. All 9 Videos are available today at the cmiVFX store. http://cmivfx.com/store/Browse.aspx?Category=12
Product Announcements — CINEMA 4D Thinking Particles Featuring XPresso
http://www.cmivfx.com/Maxon/c4d_thin…o/default.aspx

Introduction to XPresso
Understanding how to navigate and create inside XPresso is crucial to managing Thinking Particles. With clear step by step execution, we will instruct you on the principals of working with XPresso networks and how they divide into the connections you would potentially seek.

Thinking like TP
As with learning any new language, we learn to follow different rules then what we are used to. Thinking Particles is no exception to the rule. It has its own rules and workflow. Decrypting how the system "thinks" is one of the most crucial endeavors, so that later on you can read-write solid TP networks knowing exactly why they are connected in such a way to be enhanced.

About Presets
Our presets are equally impressive in quantity and quality, because they were customized to fit each lesson based on the rules in which TP was designed. Learn how to read the presets in a way that will allow you to customize them while introducing new rules in the network.

Generators Paradise
The most important group of nodes, with out a doubt, are the Generator group. Without them, we have no particles at all! Each one of the generators has its own power and influence. All the information you will ever need will be described here in detail in addition to important xpresso workflows examples.

Setting New Rules
Even though it is important to know what any single node can do, it is indispensable to know how to get them to communicate. As the training progresses, we gradually get knowledge of how to set new rules for the particles by combining XPresso and TP networks.

Force Factory
Thinking Particles is well known for its Dynamic group of nodes. In our lessons we will increase the complexity of the examples incrementally building from the ground up. We feel it is the only way for the viewer to absorb the intensity of its workflow.

Emission Control
By this time you will already know how to work with the generators and dynamic groups. Now its time to start bending the rules a bit and combine nodes together to achieve something interesting and new. As with any other node in TP we can also customize the emission of particles in any way we want. So get ready for some really cool particles!

Particles Control
Drawing cool formations of particles is not a simple task, so we will take the time to scrutinize the scenes. We search for what would be the best network setup, while keeping it simple and efficient.

Groups Heaven
Thinking Particles strong point is definitely the ability to work with particle groups in which certain tasks can be assigned. TP allow the user to create and customize the creation and rules of groups on an infinity way. During each lesson we, will be dealing with this topic so it is sure that all users talk the group language as if it was their own.

Solidifying TP
Another great feature of Thinking Particles is the possibility of working with geometries. There are severals tips and tricks to make them work properly, assuring that they are doing exactly what you want. We will take you trough all of the important aspects of working with particle geometry.

Breaking Up is hard to do
Building networks to break things up will be our focus in this set of lessons. Some of them can be really tricky but do not worry! Once you finish these lessons you will be able to break objects about as much as an angry spouse!

Object Integration
By this time you will feel warm and fuzzy about Thinking Particle networks. Its time to integrate them into the projects and have them affect each other respectively. Our networks are clearly more extensive now, mixing XPresso nodes and TP nodes seamlessly and accurately. Driving the actions of our particles with a current scene animation is something really fun to do!

Breaking Barriers
Now that you have consumed all this knowledge it is time to test it out with a larger scale project. We will build together, from the ground up, a scene with an extensive list of rules inside Thinking Particles. Then after its ready and tweaked, we will set it to explode in all its glory with pieces flying and a storm of particles everywhere!

About cmiVFX
cmiVFX is the leader in High Definition Video Training for the Visual Effects Community. To test drive the new cmiVFX TVOD © system, visit http://www.cmivfx.com/cmi_window.html* For additional information about cmiVFX, visit www.cmivfx.com.
© 2009 cmiVFX | cmiStudios. *All rights reserved.

shooting HDRI

Hi everybody,

Few days ago I managed to get the chrome ball and I want to shoot some HDRI images now.. I have Canon 20d with the tripod.. The problem is that I don’t have remote control for the camera (or whatever that thing is called) so I have to change Shutter Speed by touching the camera and as a result camera moves slightly for every shot… Would it be possible to connect my laptop to the camera and operate its parameters by using some kind of software? Any advices and suggestions are really welcome…

Imageworks Valkyrie break-downs

Imageworks’ website has been updated with some break-downs of the studio’s environment shots for Valkyrie (see ‘shows’).

Sickboy: Silence In Conversation

Questo lavoro è stato realizzato qualche mese fa ma è ancora un valido esempio di creatività.

Il video musicale per la band Sickboy di Dublino è stato diretto/prodotto e post-prodotto dal regista Lorcan Finnegan. L’idea creativa è partita dal fatto che due dei componenti del gruppo sono gemelli identici come copie carbone e dall’interesse del regista per l’estetica dei volantini dei concerti, quei fogli fotocopiati in bianco e nero con la foto del gruppo e la data del concerto.

Sono state fatte centinaia di fotocopie con tutti i movimenti facciali per la sincronizzazione labiale. Il gruppo é stato poi ripreso mentre suona di fronte a un limbo bianco e i fotogrammi fotocopiati.

Tocco finale: la luce della lampada neon tipica di una fotocopiatrice che spezza il bianco e nero imperante e da quasi una visione futuristica/tecnologica.

Articolo redatto da Sergio Damele

Capitu Titles

capitu_1

So, due to popular demand, I’m pleased to re-present (as a full post) the title sequence to ‘Capitu’–a TV miniseries, based on a 19th century Brazilian literary masterpiece, Dom Casmurro, written by Machado de Assis. Told retrospectively from the point of view of the aging central character, it describes his obession with finding all kinds of evidence that his wife had been unfaithful, and his own best friend is actually the father of their only son.

What struck me is the amount of research, meaning, and integrity that goes behind this. Since the book is considered a ‘forerunner of Modernism (at least in Brazil)‘, the team’s initial inspiration is Dadaism, specifically the decollage technique (creating an image by cutting, tearing or otherwise removing pieces of a picture to reveal parts of other images lying beneath).

According to Lobo, ‘the chaotic and disjointed nature’ of Dada decollage pieces parallels the nonlinear, short-chaptered structure of the novel. Layering of images suggests the passage of time, memory, and accumulated life experience, and the tearing/ripping evokes the violence inherent in the central character’s tormenting doubts and desire for vengeance.

The animation was first created in After Effects, then each frame was printed on different paper stock. The printed frames were crumpled, restretched out and glued one on top of the other, and the entire stack was then placed under a stop-motion camera. Shots were taken at appropriate intervals as the layers were ripped and peeled. The photographs were taken back into after effects to create the final stop-motion sequence.

Lobo has been kind enough to provide us with the ‘making of’ video and a very eloquent write-up about the conceptual and aesthetic rationale behind it. Click on the link below to read it all…highly recommended.

In 2008, Lobo was commissioned to create the opening sequence and interstitials for Capitu, a TV mini-series adaptation of Dom Casmurro, the masterpiece by 19th-century Brazilian novelist Machado de Assis. The story is narrated by the title character, an aging man who decides to write his memoirs in an attempt to “tie the two ends of life together”. But the true purpose of his endeavor is to search for proof justifying his undying obsession: that his childhood sweetheart, Capitu, whom he finally succeeded in marrying, had betrayed him with his best friend, the real father of their only son. What makes Machado’s novel unconventional is that he treats the traditional themes of marriage and adultery as a mere backdrop for an exploration of surprisingly modern literary concerns: the unreliability of the first-person narrator; a skeptical awareness of the novel’s structure; the failure of memory in recapturing past facts objectively, functioning instead as a means for self-justification and self-deceit.

Lobo sought to encapsulate these issues in the opening sequence, not just through the choice of imagery but also in a way that involved the animation technique itself. The preliminary research started with the early 20th-century art movement Dada, following a suggestion by the series’ director Luiz Fernando Carvalho. Since Dom Casmurro is considered a forerunner of Modernism, at least in Brazil, we thought it made sense to start with some of the most radical pioneers of the avant-garde. We focused mainly on Dada artists who used collage and photomontage as their media of choice. The chaotic and disjointed nature of their work paralleled the fragmented structure of Machado’s novel, with its short chapters, nonlinearity and constant interruptions as well as remarks by the narrator himself. This research on the evolution of collage eventually led us to discover the works of post-Dada European artists like Wolf Vostell, Mimmo Rotella and Jacques Villeglé. They developed what became known as decollage: instead of building up an image by adding parts of other images, they worked by cutting, tearing or otherwise removing pieces of a picture to reveal parts of other images lying beneath.

This approach seemed perfect for the task at hand. The superposition of images provided a fitting metaphor for the passage of time and the accumulation of experiences throughout one’s life. Ripping through these levels mirrored the process of peeling the layers of memory carried out by the narrator, in search for the final truth buried in his past. The act of ripping also suggests violence, representative of his tormenting doubt and desire for vengeance.

Visually, the distressed result of this procedure was also appropriate, since it connected in many ways with the art direction of the mini-series. The show was predominantly shot inside a run-down mansion, using recycled materials for settings and props. The theater and the opera are recurring elements in the novel, so the production relied on classic theatrical techniques for the recreation of the environments. This inspired us to base our layouts on old letterpress show posters – the same material largely employed by the decollage artists.

We wanted the aesthetic and the animation technique to be fully integrated in these pieces, which meant that the ripped paper should be more than just a graphic style: it should be the very mechanism that drove the animation forward. We started by preparing simple animations in After Effects, primarily featuring typography and collage-like graphics representing key concepts of the story. These animations were edited together with short live-action clips from the series, and the entire sequence was then printed sequentially, frame by frame, on different kinds of paper. These sheets were glued on top of each other, resulting in a stack of paper that had the first frame of the opening at the top and the last frame at the bottom. We mounted the stack below a table-top digital camera and proceeded to rip and tear the paper sheets one by one, slowly revealing each layer underneath. This process was photographed at regular intervals, and the pictures were imported back into After Effects as a sequence, where it received some slight color and time adjustments.

The result was the same animation and live-action sequence we started with, only fractured and reassembled in such a way that never allows for a single intact frame. Every image that begins to take shape never achieves its complete form; every ripped bit of paper reveals something that belongs to another point in time. The spot resolves itself only at the end, unveiling the word Capitu: the only person who holds the key to the mystery of the story.

Posted on Motionographer

Capitu Titles