Hasta La Motion!

Feb 13

Fox Sports Design / La Huella: Nascar Underground

Posted in: Compositing. VFX, fox sports, General, La Huella, live action mixed with 3d. CG Cars, Nascar, Perspective, Underground

Fox Sports Design and Madrid-based VFX house, La Huella, collaborate on a Nascar adventure that gives us a sweet new perspective on racing. Great compositing and 3D work seamlessly match up the live-action to create some interesting angles and fun shots.

The live-action scenes were filmed by Fox Sports Creative Director, Mark Simmons, while La Huella’s 3D team was off and running. “This was one of the more difficult shoots we’ve ever undertaken,” said Simmons. “Safely suspending actors 14 feet off the ground on a glass floor was a huge logistical problem.”

This whole concept really lends itself to putting the camera in some interesting viewpoints, giving us some nicely designed compositions and amusing moments (the bolts falling toward camera is a great touch). It also makes the cars really feel like they’re the boss! Thanks for the tip, Sean.

CREDITS

Title: “Undergound”
Client: Fox Sports Marketing
Product: NASCAR on FOX

Agency: Fox Sports Design

EVP Marketing: Eric Markgraf
SVP/Creative Director: Robert Gottlieb
Creative Director: Mark Simmons
Live Action Director: Mark Simmons
VP On-Air Promotions: Bill Battin
Editor: Kirk Smith
Flame: Kevin Prendiville
Sound Design: Mic Brooling & Jim Mitchell
Music: “World Domination” by Ash

VFX Company: La huella FX

3D/2D Supervision
Jérôme Debève
Juan Antonio Ruiz

3D Artists
Antonio Lado
David Gonzalez
Gerardo Arpide
Miquel Angel Corominas
Vanesa Iglesias
Martin Contel
Cesar Eiji

2D/Post
Régis Barbey
Thiago Dantas
Ricardo Gomez

Story/Textures
Santiago Verdugo
David Escribano
Paco Rodriguez

Production/Administration
Marga Obrador
Paloma Fuentes

Posted on Motionographer

Fox Sports Design / La Huella: Nascar Underground

Feb 13

Stop Bothering Me And Check Out HDRLabs

Posted in: 3d, howto, techniques, tips, vfx, visual effects

The most common question I’ve been getting around the VFX world lately is “How the hell do I shot and HDR?”. For those of you still doing visual effects on a Commodore 64, that stands for High Dynamic Range, the process of combining multiple camera exposures into a single image. Well, harass me no more VFX brethren! Professor Kirt Witte from SCAD (pictured above) has a great site called HDRI Tips and Tricks FAQ. Here’s a taste…

4 Rules of shooting HDRs

Lock f-stop (aperture – which controls your depth of field)
Lock focus
Lock white balance
Turn off any in camera “automatic” image enhancing (i.e.: auto-contrast or auto-saturation, including sharpening)

There all kinds meaty info here so enjoy, and stop bothering me.

LINK to the HDRLabs FAQ

Share and Enjoy:

Feb 13

WIP camera tracking

Posted in: Gallery

this is a wip of a new shot i did the camera tracking in boujou and ill add some fire and fx i hope u like it any comment are welcom
THNX
http://www.youtube.com/watch?v=EB5crd7tzuE

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Feb 13

Hip-Hop Gets the Schofield Treatment

Posted in: General, keith schofield mims slow-mo time move streetgang

Keith Schofield refines his look in this brand new video for MIMS “Move”. Keith has definitely been one to watch in the last year. Recent favorites include his films for Diesel’s XXX and BPA.

Despite the over-saturation of time-based treatments of late, Move’s combination of techniques, choreography and slick photography (not to mention a pretty solid track) make it a pretty entertaining few minutes.

The evolution of Keith’s work is a good example of how far a simple idea can go. I can’t negate the fact that his executions are consistently spot on, but most of his hits seem to originate from a story that can be told in a few words. This should be an encouragement to all those out there who feel its impossible to compete with the big dogs due to a lack of technical support or an army of talent. It all starts with one person and a simple idea.

After catching up with Keith, he was gracious enough to share his treatment and an animatic with us.

Posted on Motionographer

Hip-Hop Gets the Schofield Treatment

Feb 13

Image Spark

Posted in: 1

Image Spark allows you to upload and tag photos, plus you can also create moodboards to compile and visualize images together. They have also created a Firefox plugin and Mac app to make uploading images as easy as possible. Great idea and execution from Toronto based Teehan + Lax.

Feb 13

Superfad : Nascar

Posted in: 1

Gorgeous illustration and animation for Nascar from Superfad.

Feb 13

Best renderer

Posted in: Beginners Talk

Hi there!

While comparing 3D programs the following question came up:
which 3D program do you think is the best renderer?

I’m looking at Softimage XSI, but I don’t know or it is the right choice.
Does anyone know any better render programs, or perhaps some render-only programs?

Thanks 😀

Feb 13

Tom & Mark : Coke

Posted in: 1

Nexus Productions‘ Tom & Mark animated a collage of different comic styles from Manga to Marvel for Coke Swelter Stopper. According to Tom & Mark; “trying to create a look that could have been made by cutting up a stack of old comic books isn’t as simple as it seems. With a tight schedule […]