Hasta La Motion!

An unknown species roam undisturbed in the uncontaminated nature in Alto Adige. Forst beer’s glasses with arms and legs having fun in these fabulous places, are the key factor of the creative concept: a good and top quality beer because it originates from the untouched region of Alto Adige. This campaign is broadcasted in TV in three subjects where these cute little “animals” are sighted during their everyday lives just as a typical documentary.

Rumblefish is proud of taking its part in this important project because was able to demonstrate, once again, its great expertise and creativity. The goal was to show these creatures, glasses of beer with arms and legs, fantastic but as probable as possible. Our VFX department making use of the dynamics simulation with the 3D software, solved problems like: little bubbles, correct movement of the beer and the right consistency of the foam. They reached a realistic look thanks to the Image base lighting techniques. The production, during the shooting stage, of HDRI (high dynamic range images) images of the environment was fundamental in the post production process. Our artists also reproduced perfectly that particular luminous effect that light creates passing through liquid and glass. But Rumblefish’s team did the best in the animation phase.

They had to be able to comunicate tenderness, fragility and purity without the use of the facial expressions. They used only the body movements which bust was completely rigid. The variuos passes created from the render engine, were skillfully composited by our artists. The color grading in 2K and 3K with Davinci Resolve gave the master touch.

Watch the video!
http://www.rumblefish.it/Dynamic/Wor…&intItemID=410