Hasta La Motion!

New York, NY – March 7, 2011 – Acclaimed visual effects company Method Studios recently completed work on Capsule, a new campaign from Verizon Wireless via agency mcgarrybowen and production company Believe Media promoting the MOTOROLA XOOM, a new tablet powered by the Android™ 3.0 (Honeycomb) operating system. The campaign, which consists of a teaser and two :30, focuses on a young man who discovers the tablet during a late night stroll down a boardwalk and then is instantly engulfed in a hovering capsule, illustrating the interactivity and the immersive experience the XOOM provides.

Verizon’s CG Capsule

Method was involved in the campaign from the conceptual brief. “It was a true collaborative affair with the director, creatives and conceptual artists,” commented Jay Lichtman, Method Executive Producer. “From the concept art stage, the design of the capsule was ever-evolving; changes to the design of the capsule’s interior, exterior, graphics and color palette were finessed all the way to delivery.

The campaign slogan “Grab It and It Grabs You” accurately describes Method’s experience working on the project. “From the moment we received the treatment we couldn’t wait to bring the “capsule” concept to life,” offered Method 3D Visual Effects Supervisor Andy Jones. “Being asked to create a futuristic hovering pod out of nothing borders on self-indulgence; it was a true labor of love for our team.”

Method provided a host of 2D and 3D services for the campaign. On the 2D front, comprehensive rotoscopy, rig removal and beauty work was done on the live-action plates. There was also seamless integration of photorealistic CG within the live-action plates and complementary optical effects. On the 3D side, modeling, texturing, lighting and rendering were provided. A photorealistic full interior was created for the capsule along with complementary “thruster” and environmental effects. The project was composited in Nuke and finished in Flame. After Effects and Photoshop were utilized to create motion graphics throughout.

The enthusiasm for the work was evident throughout the project, as the entire team consistently delivered results above and beyond expectations in every aspect of production. “It was an absolute pleasure working with Rory Kelleher from Believe Media and the creative team at mcgarrybowen,” said Jones. “We’re tremendously grateful for the chance to collaborate with such talented individuals on the next chapter of what is quite possibly the most exhilarating ad campaign on the air today.”

CREDITS

Titles:
"Teaser"
"Software"
"Hardware"

Client: Verizon Wireless

Agency: mggarrybowen

Creatives:
Mark Koelfgen – Managing Director/Exec. Creative Director
Warren Eakins – Executive Creative Director
Mark Abellera – Group Creative Director

Tiffany Smith – Associate Creative Director/Copywriter
Michael Cannova – Associate Creative Director/Art Director

Production:
Roseanne Horn – Executive Director of TVP
Suzanne Crowe – Executive Producer
Chad Garber – Broadcast Producer

Music Production:
Jerry Krenach – Director of Music Production
Jean Scofield – Music Producer

Believe Media/Los Angeles
Rory Kelleher – Director
Liz Silver – Executive Producer
Gary Romano – Line Producer

Nomad Editorial/New York
Tom Muldoon – Editor
Ray Frech – Asst. Editor
Celest Gilbert – Executive Producer
Anne Vega – Producer

Method Studios/New York
Doug Luka – 3D Visual Effects Supervisor
Andy Jones – 3D Visual Effects Supervisor
Peter Marin – 2D Visual Effects Supervisor
Jay Lichtman – Executive Producer
Tram Le – Producer

Original Music/Q Department
Original Music by Q Department

Sound Design/Trinitite Studio
Brian Emrich – Sound Designer

Sound Mixing/Sonic Union
Michael Maranelli – Mixer
Steve Rosen – Mixer

About Method Studios
Based in Los Angeles, with locations in New York and London, Method Studios is a leading post production facility providing a full range of visual effects services including conceptual design, look development, 3D animation/CGI, matte painting, compositing and finishing. Method Studios also provides an array of services to stereoscopic film productions, including the creation of stereo 3D content. Method’s sister company, Company 3, maintains a full stereoscopic color-grading suite in the same building as Method’s Los Angeles facility, most recently used for Tim Burton’s "Alice in Wonderland." www.methodstudios.com

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Media Contact:
Jeremy Monsayac
Jeremy.monsayac@bydeluxe.com
818.260.6267