Global leader in 3D conversion comes to Chandigarh

Global leader in 3D conversion comes to Chandigarh
Prime Focus opens 50,000 sq. ft. studio facility for 2D to 3D conversion, creating employment opportunities for over 3000 professionals

Chandigarh, India, January 12, 2011 – Prime Focus, one of the world’s largest visual entertainment services groups, has announced the launch of its new facility in Chandigarh, Northern India. This is the tenth Prime Focus facility in India. The company also operates studios in Hyderabad, Bangalore, Chennai, Goa and Mumbai, in addition to international facilities in London, Los Angeles, New York, Vancouver and Winnipeg.

The 50,000 square foot facility, which opened on December 25, 2010, will hold 3000 artists and will be dedicated to working on global projects, utilizing Prime Focus’ global digital pipeline which connects India to North America and the UK.

Merzin Tavaria, co-founder and chief creative director (India), Prime Focus, commented: “Our new facility in Chandigarh is a major expansion of our View-D™ 2D to stereo 3D conversion capacity. Prime Focus has always wanted to mark its presence in Northern India, considering its existing strong presence in Western and Southern India. Chandigarh is an ideal location due to its huge student population, many of whom are looking to establish a career in animation and VFX.”

Following the success of the newly released The Chronicles of Narnia: Voyage of the Dawn Treader, which Prime Focus converted to 3D for its theatrical release, the company has signed several new international orders and has a busy slate of 2D to 3D stereoscopic conversion work for this year. The opening of the Chandigarh facility will allow elements of this work to be handled in Northern India, by a highly trained new team and under the supervision of Prime Focus’ expert team of stereographers.

Prime Focus expects that Chandigarh, and Northern India in general, will benefit immensely from the opening of the new Prime Focus facility as it will be generating close to 3000 jobs for the local population.

Since its inception in 1995, Prime Focus has contributed visual effects and post production services for many successful Bollywood projects. From equipment rental of film cameras and kit (EQR) to VFX to digital intermediate (DI), Prime Focus has played a part in big budget Bollywood films such as Guzaarish, Anjaana Anjani, Raavan, Housefull, My Name is Khan, Blue and many more. Internationally, Prime Focus has worked on Hollywood projects such as Tron: Legacy, Avatar, The Twilight Saga: Eclipse and New Moon, The A-Team and numerous others.

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery – including stereo 3D visual effects, stereo 3D conversion, and video and audio post-production, digital intermediate, equipment hire, digital asset management and distribution.

Prime Focus employs more than 3,000 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘World sourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

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