Post production facility provides VFX, finishing and color grading for iconic ad
New York, NY – Award-winning post production house Company 3 recently completed work on "The Procession" for Converse via ad agency Anomaly NYC for the company’s fall 2010 brand campaign. The commercial, which broke nationally September 26, pays homage to the legends of Converse’s past, present and future, showcasing the iconic Star Chevron mark and giving a nod to the company’s connection to the worlds of sport, music and culture which has helped define the brand for decades.
Gritty and raw, the :60 spot was directed by award-winning filmmaker Antoine Fuqua of Anonymous Content. The ad stars basketball legend Julius "Dr. J" Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian "A-Butta" Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous "Hello Operator" by alternative rock band The White Stripes.
Tom McCullough at Company 3 NY provided VFX and compositing for the spot, recreating the celebrated basketball classic with Dr. J with matte paintings, background replacement and crowd duplication. Color grading was performed by colorist Tim Masick, and editing handled by Lucas Eskin from sister company Beast.
"A lot of creativity and effort went into this project," McCullough said. "Although the spot was very labor-intensive, it was exciting to be able to recreate this iconic moment in basketball history, and we’re incredibly pleased with the results."
"Another great Company 3 experience," commented Andrew Loevenguth, Anomaly’s head of production. "There’s a reason we keep coming back to Company 3, and with people like Tom McCullough and Angela Lupo working on our projects, anything is possible and nothing is impossible."
About Company 3
Company 3 is a comprehensive post production facility for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3’s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Dave Hussey, Tim Masick, Victor Mulholland, Stephen Nakamura, Mike Pethel, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects are campaigns for Audi, BMW, Heineken, Nike, and others. Recent feature film credits include "Alice in Wonderland," "Robin Hood," "Prince of Persia: The Sands of Time," "The Hurt Locker," "A Single Man," "Public Enemies" and "Star Trek." Company 3 www.company3.com is an Ascent Media www.ascentmedia.com company.
Media Contact:
Jennifer Wolfe
jwolfe@ascentmedia.com
818-260-6237
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