Nov
24
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At 6:29pm tonight Freeview came to Australia. The new digital platform (aka marketing ploy) launched across the five free to air networks in an effort to band together and promote the benefits of digital terrestrial television.
The Freeview concept has been a strong part of the digital take up in the UK since its launch in 2002, with New Zealand following with a similar campaign in 2007.
I’m sure Australia’s equivalent of Penelope Keith will be spruiking set top boxes and multi channel goodness to a confused public in no time.
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