Apr 03

There’s something in the water at MTV Poland.

Posted in: mtv, poland, Videos: Idents

> Quicktime H.264
(9mb)
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> Watch in Flash
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> Quicktime H.264
(8mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3mb)

Lithuanian based motion design studio Korb have created this pair of beautifully crafted idents for MTVN HD in Poland. Globally, MTV have done some amazing on air presentation, from Latin America’s visual break to Australia’s local take on the brand.

And while the idea isn’t entirely original, the unique look and subtle execution of it all creates a powerful and thoughtful take on the otherwise ADHD brand that is MTV.

For a look behind the scenes, and for full credits keep reading below the fold..

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(25mb)
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> Watch in Flash
(10mb progressive)

Credits:

Client: MTV Networks Polska
Director: Rimantas Lukavicius
Creative: John Kwoka
Production manager: Agnieszka Klys
CGI: Rimantas Lukavcius, Evaldas Cesnavicius
Music Company: Echolab
Composer, Sound Designer: Gavin Little
Production asistant: STRICTLY PRODUCTION

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