How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

> Quicktime H.264
(23.1mb)
> iPod Compatible
(11.4mb)
> Watch in Flash
(10.7mb progressive)

> Quicktime H.264
(23.1mb)
> iPod Compatible
(12.1mb)
> Watch in Flash
(10.1mb progressive)

> Quicktime H.264
(19.2mb)
> iPod Compatible
(10.2mb)
> Watch in Flash
(8.5mb progressive)

> Quicktime H.264
(7.8mb)
> iPod Compatible
(6.5mb)
> Watch in Flash
(9mb progressive)

> Quicktime H.264
(23.2mb)
> iPod Compatible
(11.6mb)
> Watch in Flash
(10.4mb progressive)

> Quicktime H.264
(19.7mb)
> iPod Compatible
(11.7mb)
> Watch in Flash
(7.4mb progressive)

On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.

No Responses to “How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.”

Post a Comment