Reach Out

Reach Out is an interesting new PSA campaign by the Ad Council through DDB New York that attempts to raise awareness of teen suicide prevention with short films based on the stories of teens themselves. These four spots also showcase the work of several directors working in very distinct styles of film-making and animation. Who-Fu and Mirrorshade working with Guru Studios, both use their own takes on stylized animation; while Santamaria and Pandapanther explore live-action in new methods that aren’t typical of their commercial work. It’s great for us to see the wide range of expression in this campaign as well as compare the various approaches to the material by the different teams. Nice work, all!

Update: So we just got sent all 11 films in this campaign, and the rest are just as worthy of a look: including great cel animation from Steve May, marionettes from Boolab, graphic illustrations from Lesley Barnes and more from Adam Pierce, Jo Lawrence and Cal Brunker. Great to see all these different styles of work, done for a great cause as well.

Take a look at all 11 films here.

Posted on Motionographer

Bluemotion

volks
Director Yani and Paul Postma of hazazaH and DDB Amsterdam bring us these wonderfully minimal spots for Volkswagen. A cut out tree here a spot light there, two circles and voilà! You have yourself a scene. Straight to the point with no frills and a few creatives twists to take them out of the ordinary and into something special. Appropriate for the agency (DDB) and the client (Volkswagen) that created the famous “Think Small” campaign.

Posted on Motionographer

Three Legged Legs for Wrigley’s

wrigleys_3ll
The Three Legged Legs have been busy the past few months as they drop two spots for Wrigley’s: Evolution and Universe. Although the evolution concept is nothing new (see Saturn and Guinness) the Legs brought the humor and unique aesthetic flavor that we’ve come to know and love. Their attention to detail, from miniature environments to CG characters, is worth a second watch.

However, the thing that all of us at Motionographer HQ can’t get enough of is Three Legged Leg’s amazing behind-the-scenes pages. Like most of their projects, they share every step of their creative and technical process. So, if you’ve got some time to kill or are a student looking to demystify some inspiring work — get lost in it.


Credits

CLIENT – Wrigleys

“Evolution”
DIRECTOR – Three Legged Legs
PRODUCTION COMPANY – Green Dot Films
MANAGING DIRECTOR – Rick Fishbein
EXECUTIVE PRODUCER – Darren Foldes, Rich Pring
PRODUCER – Steven Steiner
DIRECTOR OF PHOTOGRAPHY – Tim Angulo

AGENCY – DDB Chicago
CHIEF CREATIVE DIRECTOR – Susan Pranica
ART DIRECTOR – Nikki Baker
COPYWRITER -Travis Parr
CREATIVE DIRECTOR – Dick Tracy
EXECUTIVE PRODUCER – Marion Lange
PRODUCER – Melissa Barany

POST PRODUCTION – Three Legged Legs
CREATIVE DIRECTOR – Greg Gunn, Casey Hunt, Reza Rasoli
POST PRODUCER – Mary Ann Cabrera
DESIGN – Tuna Bora, Monica Grue, Matt Nava, Thomas Yamaoka
CG ARTISTS – Grace Lee, Dan Qureshi
COMPOSITING – Thoma Horne, Tyler Nathan, Yanko Sanchez
CHARACTER ANIMATORS – Jameson Baltes, Regev Gamliel, Matt Nava, Robin Steele
LIGHTING/FUR – Bill Dorais
FAITHFUL INTERNS – Anne Her, Max Song
MINIATURE FABRICATION – Merritt Productions
EDITORIAL – Three Legged Legs

“Universe”
DIRECTOR – Three Legged Legs
DIRECTOR OF PHOTOGRAPHY – Rebecca Baehler, Nathan Nebeker
PRODUCTION COMPANY – Green Dot Films
MANAGING DIRECTOR – Rick Fishbein
EXECUTIVE PRODUCER – Darren Foldes, Rich Pring
PRODUCER – Steven Steiner

AGENCY – DDB Chicago
CHIEF CREATIVE DIRECTOR – Dick Tracy
ART DIRECTOR – Alex Zamiar
PRODUCER – Marion Lange
COPYWRITER – Jonathan Richman

POST PRODUCTION – Three Legged Legs
CREATIVE DIRECTOR – Greg Gunn, Casey Hunt, Reza Rasoli
POST PRODUCER – Rebecca Blankenship, Mary Ann Cabrera
ANIMATION – Marco Campobasso, Chin Fu, Matt Nava, Tyler Nathan
DESIGN – Tuna Bora, George Fuentes, Mark Kulakoff
CG ARTISTS – Grace Lee
PHOTOGRAPHY – Teri Fisher, Christine Peters
FAITHFUL INTERNS – Anne Her, Max Song
EDITORIAL – Three Legged Legs

Posted on Motionographer