Tata Docomo’s Cat

It isn’t often that we see purely graphic animations like these spots for Tata Docomo, part of a new branding effort by Wolff Olins for a merger between two telecommunications networks in India. But in these new mnemonic animations, the elementary shapes which make up the logo come to life to become more than just a static mark. The geometric forms are modular and recombinant, reminiscent of building blocks, Colorform sets or Ed Emberly drawings: which like like the new logo can be arranged and re-arranged in many different ways. And in each of these animations the shapes are funny, playful and cheerful: characteristics that the new brand wants to embody and let its customers embrace. Simply made and charming, but not simple.

We’re not sure who is directly responsible for these animations, but they’re lovely: Balance, Over Water, Seesaw, Squash, Shree Ganesha Hindi

See more on the branding here at Brand New.

Posted on Motionographer

Michele D’Auria: Honda “The Dream Comes True”

honda-dream
Michele D’Auria’s ambitious mini-bio of Soichiro Honda is full of jewel-toned palettes and beautiful illustrations that relate the genesis of the Honda brand with heart-felt enthusiasm and surprising artistry.

Michele’s approach is anything but literal, using for the enchanted dreamland of young Soichiro’s mind as the film’s stage.

The slow and steady pace of the narrative is punctuated by clever transitions and unexpected camera work. Simone Prisco’s lush, painterly backgrounds are wonderfully offset by the hybrid 2D and 3D animation.

Don’t miss the making-of video on Michele’s site.

Posted on Motionographer