Hasta La Motion!

[NEWS=”http://www.cgnews.com/wp-content/uploads/swiss_air_thumb.jpg”]20652[/NEWS]Flying evokes a variety of images but certainly rarely as beautiful or sublime as what unfolds in the new Swiss Air film directed by Marc Forster. Forster is the respected film director renowned for award-winning work that includes “Quantum of Solace,” “Finding Neverland,” “Monster’s Ball”. To help orchestrate and unite the myriad of elements involved, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project. Nelson was charged with cutting the project and recording Marc’s voice over for the script penned by the director.

“We worked in a very organic way to get a very natural sounding voice over,” elaborates Nelson. “It was a thrill to be able to guide the voice performance of such a master at directing.” Nelson was also instrumental in developing the cadence and timing for the voice over which would “allow room for the action of MK12’s amazing motion graphics and design to unfold and build.”

The final project has a 2.5 minute and a :30 second version, and was completed in a variety of languages including English, French, German, and Italian. The :30 spot will air on various European television networks and the film length will screen in select theaters and online.

“Marc found a artistic and purely non-commercial way to highlight what the flying experience is with Swiss Air,” concludes editor Nelson. “As abstract as the script initially appeared, when united with the striking images it all came together to form something evocative and beautiful. Not surprising, considering the source.”

Cut+Run is a boutique editorial company with locations in Los Angeles, New York, and London. The award-winning shop features a diverse roster of talented editors who contribute their vision and skill to commercials, film and music videos. With an emphasis on client service, Cut+Run operates under a “borderless” philosophy making its editors available to work anywhere. Editors can also cut on set wherever projects are shot.

Credits
Written & Directed by Marc Forster
Creative Direction: MK12
Director of Photography: Roberto Schaefer, A.S.C.
Editor: Jay Nelson/Cut + Run
Music: Brian Reitzell

Agency: Publicis, Zurich
Creative Directors: Martin Denecke, Sacha Moser, Tim Hoppin
Producer: Tufan Tuna

Production Company: Ping Pong, Zurich
Director: Marc Forster
Producer: Peter Lehner
Associate Producer: Yves Bollag

Design/Animation: MK12
Design/Animation Production: The Ebling Group
Producers: Sue Lee, Neil Van Harte

Editorial Company: Cut + Run
Editor: James Nelson
US Managing Director: Michelle Burke
Producer: Chris Girard

Related Links
www.cutandrun.tv