Megaforce for Kid Cudi: “Pursuit of Happiness”
Posted in: General, kid cudi, Megaforce, music video, vfx
This past week, a music video for Kid Cudi’s “Pursuit of Happiness” featuring MGMT and Ratatat, had a short lived fling with the Internet as a wave of censorship swept it out of sight. There were rumors Cudi didn’t approve of his performance, and an alternate video for the same track (see it here), was created.
Fortunately, fans fought for the video’s return, which gives us the pleasure of sharing “Pursuit of Happiness” by French collective Megaforce.
With their trademark surreal, zero gravity camera trickery, Megaforce choreographs a somber Cudi rising and falling through a living room dream-space as he ponders the pursuit of happiness. The image of him as a dreamer, matched by Megaforce’s style and profound talent, gives this musician more authenticity than all the hot ladies and posses he could purchase for a more mainstream video.
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