Hasta La Motion!

Dvein has consistently blown my mind with their diverse and staggeringly awesome body of work. When they agreed to create the title sequence for F5, I actually felt bad for them. I thought, “This is too much pressure. The expectations are too high.”

But that didn’t deter them. Not one bit.

I recommend going full screen for the optimal experience. QuickTime version here.

Dvein were intent on creating a title sequence that reflected F5’s speakers, something that captured some hidden aspect of each person. They explain their approach:

When we were invited to make the F5 titles, we wanted them match the eclectic spirit of the conference. The idea was to get the soul of the speakers into the titles in some way.

We asked each speaker to name five objects that inspire them or has something to do with their work. We received all kinds of answers—really interesting objects that gave us a great starting point: wind turbines, microscopes, lights, smoke, lamb rib cage, French bulldog…

The speakers didn’t know what their answers would be used for, but they were the seed for our story. In this way, all the speakers added their bit. There is not a unique authorship but rather a multiple collaboration.

I know I sound like a broken record, but I have to send my deepest gratitude to the entire Dvein team for creating such a wonderful title sequence. Again, there was zero budget. They did this because they love challenging themselves, and they believed in the vision of F5.

Antfood deserves big props for providing the music and sound design. Like the visuals, the soundtrack is a brilliant blend of analog and digital.

Posted on Motionographer