3d animation films gets an exclusive platform

Forum: CG News
Posted By: drexmafia
Post Time: 09-05-2009 at 10:00 AM
Text:

3dtune has launched a new platform to showcase 3d films from around the world.
Students and film makers now compete for popularity by the number of activities and buzz they get from their videos.

Students from Vancouver film school amongst other film schools are major contributors to this new platform. See here http://www.3dtune.com

Source

Prime Focus Launches View-D™

2D-to-3D Conversion Process Lets Filmmakers Create Stereoscopic 3D Content with Unprecedented Quality and Freedom for Filmmakers

Prime Focus, one of the world’s largest visual entertainment services groups, is proud to announce the launch of View-D™, a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium. View-D™ will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.

“3D moviemaking has proven to be more than a passing trend — it’s rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience,” said Michael Fink, CEO, Prime Focus VFX. “Prime Focus is a visual effects facility, so we’ve been calculating 3D space from 2D images for years, and developed the technology behind View-D™ after having worked on several stereo 3D shows. With View-D™, we’re offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."

View-D™ was developed under the guidance of Chris Bond, President and Senior Visual Effects Supervisor of Prime Focus VFX. “We’re very excited to be offering View-D™ to the industry,” stated Bond. "With View-D™, it’s about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can also now shoot a movie with a single camera, on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D™ critically shortens the length of time of conversion, such that conversions can now be fit into the postproduction schedule.”

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery – including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘worldsourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol – PRIMEFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol – PFO), which is publicly traded in the LSE’s AIM market. For more information, please visit www.primefocusworld.com.

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SPI Creates Tornado Out of Spaghetti Sauce with the Help of NVIDIA Technology

Newest Sony Release “Cloudy With a Chance of Meatballs” is #1 Box Office Hit, Visual Effects Production Powered by NVIDIA Quadro Processors

NVIDIA Corporation, the inventor of the graphics processing unit (GPU), announced today that Sony Pictures Imageworks (SPI) utilized NVIDIA® Quadro® processors to accelerate animation and visual effects production of their latest hit film “Cloudy With a Chance of Meatballs”.

Opening to audiences across the U.S. on September 18th, the 3-D animated film continues to storm through the box office, grossing over $60 million in revenue since its premiere, making it the #1 film nationwide. “Cloudy With a Chance of Meatballs” continues to enthrall audiences with its groundbreaking computer animation and extensive use of visual effects created on NVIDIA Quadro professional graphics solutions. The memorable ‘spaghetti tornado’ scene includes elements rendered using SPLAT, SPI’s proprietary volumetric rendering tool designed to run on the NVIDIA Quadro GPU. Atmospheric effects rendered in SPLAT not only included dust clouds, fire and sparks, but also—for the very first time—tomato sauce.

“For visual effects artists to be most effective using computer animation tools, it’s all about the speed and especially the user experience,” explained Rob Bredow, CTO, Sony Pictures Imageworks. “When an artist can do 10 times as many iterations of an effect in the same amount of time, the quality of the end product will be that much better.”

“Our goal with leveraging NVIDIA Quadro GPUs, and other new technologies we integrate, is to make our artists’ lives better by helping them be more productive,” continued Bredow. “Renders that would have taken 45 minutes or more to run on a CPU, are now cut down to just 20 seconds on our NVIDIA GPU-based pipeline. With this system, the creative process has been transformed from tedious to fun.”

In addition to a heavily integrated GPU render pipeline, SPI has deployed NVIDIA Quadro professional solutions on all of its artists’ workstations. The power of the NVIDIA processor enabled 24 frames-per-second, real-time previews of highly complex, data-intensive scenes in Autodesk Maya, presenting animators with more accurate representations of their work.

Discussing work performed on “Cloudy With a Chance of Meatballs”, Bredow will be a featured speaker at the upcoming GPU Technology Conference in San Jose, CA, Sept. 30-Oct. 2. Bredow will participate in a panel discussion entitled “The GPU Revolution in Film Production: Report from the Battlefield,” joining industry experts from Industrial Light & Magic (ILM), Disney Feature Animation and Digital Domain.

“GPU-based render pipelines are gaining momentum, and the early adopters such as Sony Pictures Imageworks are experiencing massive speed increases and a much higher degree of interactivity,” said Dominick Spina, technology product manager, Digital Film Group, NVIDIA. “Software developers from all industries can learn from the groundbreaking GPU-based techniques that Sony has successfully employed in filmmaking.”

About NVIDIA
NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA’s expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com.

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Autodesk Expands Options for Mac Users

Autodesk and Parallels Team to Support Mac Virtualization for AutoCAD, AutoCAD LT, Autodesk Inventor Professional, 3ds Max and Revit Software

Autodesk, Inc. (NASDAQ: ADSK), a leader in 2D and 3D design, engineering and entertainment software, and Parallels, a worldwide leader in virtualization and automation software, announced that they have signed an agreement to make Parallels Desktop for Mac Autodesk’s preferred Mac virtualization software.

Autodesk will now support use of AutoCAD software, AutoCAD LT software, Autodesk Inventor Professional software, Autodesk3ds Max software, Autodesk 3ds Max Design software and the Autodesk Revit software platform for building information modeling (BIM) on Mac OS X via Parallels Desktop. Autodesk added official support for these products on the Mac via Boot Camp earlier this year.

“Autodesk customers are increasingly working with both Mac and Windows, and have asked us to support Mac virtualization,” said Chris Bradshaw, Autodesk chief marketing officer. “Today we are pleased to welcome Parallels as a partner and Parallels Desktop as our preferred Mac virtualization software. This is the latest step in Autodesk’s ongoing efforts to support our customers on the Mac, who will now be able to use some of our most popular 2D and 3D design, engineering and entertainment software alongside Mac OS X, in addition to the five native Mac applications we currently offer.”

“Parallels Desktop for Mac enables over two million users to run Windows-based applications seamlessly and simply on their Mac,” said Serguei Beloussov, chief executive officer of Parallels. “Autodesk has a long history of creating innovative and industry-leading software for design, engineering and entertainment, and we’ve heard many requests from customers interested in using their Autodesk applications with Parallels. We are delighted to partner with Autodesk to help make this software more broadly available to the Mac community.”

With the launch of the Autodesk Alias family of software for Mac OS X earlier this year, Autodesk now offers five native Mac OS X applications for the entertainment, multimedia and design industries, including Autodesk SketchBook Pro, Autodesk Maya, Autodesk Mudbox and Autodesk Stitcher Unlimited software. For more information about Autodesk Mac support, visit http://www.autodesk.com/mac.

About Parallels — Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and cloud services providers across all major hardware, operating systems and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 700 employees in North America, Europe and Asia. For more information, please visit www.parallels.com.

About Autodesk
Autodesk, Inc., is a world leader in 2D and 3D design and engineering software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit www.autodesk.com.

Autodesk, AutoCAD, AutoCAD LT, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, Revit, SketchBook, Stitcher and 3ds Max are registered trademarks or trademarks
of Autodesk, Inc., and/or its subsidiaries and/or affiliatesin the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2009 Autodesk, Inc. All rights reserved.

new DURACELL commercial

Our last work :
director : pleix
post house (us) : Digital District

http://www.postdreamer.com/video/602_duracell

enjoy !
tom:D

Mr. X Recreates Antarctica in Whiteout

Using Visual Effects to Build Dramatic Tension in Mystery Thriller

TORONTO: September 16, 2009… Whiteout, which opened in theatres this weekend, includes 415 shots completed at Mr. X, one of Canada’s leading creative visual effects houses. Set in Antarctica, the mystery thriller was directed by Dominic Sena and stars Kate Beckinsale. Beckinsale plays a US Marshall who must solve a murder with just days to go before the start of the six-month winter, during which travel to or from their remote base will be impossible. As the lead facility on the project, Mr. X defined the look and feel of the film by creating set extensions and augmentations, which transformed shooting locations in Quebec and Manitoba into the menacingly beautiful landscape of Antarctica.

"The primary challenge was to create the illusion of being there," said Dennis Berardi, founder of Mr. X and VFX supervisor on the film. "The narrative is very much driven by the harsh conditions in Antarctica and the imminent arrival of winter. The director wanted us to make the environment, the bitter cold, and the threat posed by winter real for the audience."

Along with the Antarctic landscapes, the artists at Mr. X did set extensions for the research station, built a CG Otter aircraft, added various atmospheric effects, and killed off a villain, recreating the character entirely in CG for the shot. One of the greatest challenges, however, was the great winter storm at the heart of the story.

"It’s difficult enough to create a sense of scale and dimensionality, never mind drama, when all you have to work with is white on white!" explained Berardi. "Dominic wanted the storm to feel like a creature, embodying the threat that it represents for the characters. The storm design was a challenging and fascinating task for us."

The studio used the particle system in Houdini for the storm. "As we worked on it, we made some interesting discoveries," said Berardi. "For example, the particle system had to be sized carefully relative to the background plates. If it was too big, it had the effect of ‘miniaturizing’ the mountains and they would look like little models as the storm sweeps in. We noticed a similar effect if the storm moved too quickly."

To solve the problem, the artists at Mr. X studied footage of desert sandstorms, where the impact of wind patterns were easier to discern. That research allowed the team to revise their particle system movement and lighting to better communicate the size and dimensionality of the storm. "We used the lighting to create internal self-shadowing and hundreds of layers of renders," explained Berardi. "When [producer] Joel Silver came in, we showed him the work and his response was ‘That looks like a storm.’ We knew we had nailed it."

Being unable to see is a central theme of the movie, and in Antarctic storm visibility is often less than one foot. This created challenges for the key fight scene in the film. "The artist had to calibrate the scene shot-by-shot to find the right balance between visibility – so that the audience knows what is going on – and invisibility, which is the reality of an Antarctic snowstorm."

One of the final scenes, in which a villain is killed, includes a full CG character. "We extended the live action shot of the bad guy’s last moments. The whole last part of the shot, and a second shot showing the dead and bloodied corpse, were all created here. That was fun!"

Warner Bros.’ Whiteout, Directed by Dominic Sena, opened in North American theatres on September 11, 2009. Mr. X completed 415 of a total of over 900 visual effects shot on the film. The other facilities on the project were Hybride, Café FX, Anibrain, Rocket Science and Invisible Pictures. For more information on Mr. X and the studio’s work on the Whiteout, please visit www.mrxfx.com/news.

MECHANISM DIGITAL: NOW PLAYING IN TIMES SQUARE

New York, NY – Advertising continues to evolve as new technologies emerge. Traditional billboards, for instance, are no longer just big posters hanging from a wall. Currently, financial services pioneer, Prudential, is looping a proprietary video created by animation studio, Mechanism Digital on a 40 foot by 40 foot digital billboard atop Two Times Square, directly across from where the ball drops on New Year’s Eve.

Mechanism Digital worked with Prudential to convert their iconic “Rock” logo into a sleek and glossy 3D structure. The animation in Times Square takes the viewer on a ride through the nooks and crannies of the 3D icon. Around every corner, float shiny 3D words describing Prudential’s services. As the camera zooms through the end of its travel, it pulls out to reveal the gleaming Prudential logo.

The digital billboard is a 40 foot by 40 foot square Daktronics LED video screen with a resolution of 512 x 512; not the standard specs of the average film or television production. Lucien Harriot, owner of Mechanism states, “We really enjoy contributing to new technological formats. It keeps us up-to-date with ever-changing innovations in communications, and allows us to spread our wings across a wide range of media.”

About Mechanism Digital:
Established by Lucien Harriot in 1996, Mechanism Digital is an award winning digital production studio and a leading provider for feature film, commercials and episodic television in New York City. Mechanism’s creative vision, decades of experience and structured

CONTACT:
Deborah Roth
Mechanism Digital
514 West 24th Street
New York, NY 10011
(646) 230-0230
Debbie@mechanismdigital.com
www.mechanismdigital.com

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cmiVFX Launches a New Houdini Training Video for the new cmiDirect

cmiVFX Launches a New Houdini Training Video for the new cmiDirect short video initiative
Watch High Definition Training Videos For The Visual Effects Industry Instantly From Anywhere In The World.

Curitiba, PR, Brazil August 27th, 2009 — cmiVFX | cmiStudios launches a brand new video for SideFX Houdini application. This new videos belong to cmiDirect. Why "direct"? The videos are DIRECT to the point and focus on one topic at the time. This will enable artists all over the world to have access to the information they need immediately without sorting through longer feature length videos. These videos explain all the information you need in depth and to the topics extent. We will also be including discount bundles of our videos in the future to help save additional money. When it comes to high end CG and VFX training, there is only once choice… cmiVFX!

SideFX Houdini – Refractive Materials and Caustics
http://cmivfx.com/SideFX_Houdini_Tra…s/default.aspx

SETTING UP
Knowing how to setup the scene is a very critical step to get good refractions and reflections, then after that caustics, so first you will learn how and why to setup the scene the way it is, and how to define the interior and exterior of your surfaces.

MATERIALS
Understanding the creation of refractive materials for the water and the glass objects are the soul of a proper caustic effect, so you`ll learn it and assign them to their corresponding objects.

PHOTONS
Photons in real life are the main actor behind all the lights we see and interact with. To be able to create caustics first of all, photons have to be shot into the scene. here you will learn how to shoot the photons into the scene and how to visualize them.

OPTIMIZATIONS
Now that the photons are in the scene, in this part other textures and materials will be assigned, then those photons will be used to create caustics either by using the Micropolygon, raytracing or the PBR engine. then optimization and improvements techniques will be discussed.

This video is available today at the cmiVFX store. cmiVFX Video Player Online Store http://cmivfx.com/store/Browse.aspx?Category=11

About the Author:
Georges Nakhle is 25 years old, lebanese, and has a masters degree in mechanical engineering. he has a wide artistic and scientific knowledge, he began his art steps with traditional painting and sculpting then gained a diploma in dramatic monologue (acting -singing), he has worked as a writer and perfomer in radio and TV. combining arts and science led him to CG, so he mastered many tools including Maya and Houdini among others, he’s also a programmer so he’s currently working for Dassault Systemes in Paris-France and he had also worked in combination between Dassault-Systemes and Mental Images the makers of mental-ray. He is very picky about the details and he believes that every small detail contributes to the finished product.

About cmiVFX
cmiVFX is the leader in High Definition Video Training for the Visual Effects Community. To test drive the new cmiVFX TVOD © system, visit http://www.cmivfx.com/cmi_vod.html For additional information about cmiVFX, visit www.cmivfx.com.
© 2009 cmiVFX | cmiStudios. *All rights reserved.

Essentials of CG production and pipeline

Clock and Flame Studios is pleased to announce the publication of “The Digital Visual Effects Studio: The Artists and Their Work Revealed.”

Concise, yet complete; this book offers a clear, easy-to-follow introduction to the use of computer graphics in film. Discussions focus on material of critical importance to directors, producers, studio executives and students.

Topics include:
o The titles and duties of the various crew members.
o The organizational structure of the team.
o The basics of the technologies behind the work.
o The differences between live action visual effects production and fully-animated projects.
o The components of the production pipeline and the tradeoffs associated with key design decisions.

To order, please visit our eStore at https://www.createspace.com/3394082
or look for the book at Amazon.com in a few days.

Excerpts from the book, including the cover, index and table of contents, are available at the Clock and Flame website: http://www.clockandflame.com

3D Equalizer V4b2 Available


Today beta2 of 3DEqualizer4 Release 1 has become available. The new*features are:

– Stereoscopic calculation
(camera & object point groups, survey & survey-free points, zooming & non-zooming projects)
The interocular distance, as well as vertical shift can be adjusted by the use of 3DE4’s
Parameter Adjustment Window. This is very helpful for optimizing deviation and for
analyzing problematic projects.

– Image Controls Window
– New export filter script for 3DS Max
– A lot of minor bug fixes and improvements

For more information : http://www.sci-d-vis.com/ (PLE is available)