Hasta La Motion!

Hi everyone,

Here the interview of Danny Yount, art director at Prologue Films about his work on IRON MAN 2.

And for the 1st time on The Art of VFX, a breakdown clip!

http://www.artofvfx.com/?p=369

An unknown species roam undisturbed in the uncontaminated nature in Alto Adige. Forst beer’s glasses with arms and legs having fun in these fabulous places, are the key factor of the creative concept: a good and top quality beer because it originates from the untouched region of Alto Adige. This campaign is broadcasted in TV in three subjects where these cute little “animals” are sighted during their everyday lives just as a typical documentary.

Rumblefish is proud of taking its part in this important project because was able to demonstrate, once again, its great expertise and creativity. The goal was to show these creatures, glasses of beer with arms and legs, fantastic but as probable as possible. Our VFX department making use of the dynamics simulation with the 3D software, solved problems like: little bubbles, correct movement of the beer and the right consistency of the foam. They reached a realistic look thanks to the Image base lighting techniques. The production, during the shooting stage, of HDRI (high dynamic range images) images of the environment was fundamental in the post production process. Our artists also reproduced perfectly that particular luminous effect that light creates passing through liquid and glass. But Rumblefish’s team did the best in the animation phase.

They had to be able to comunicate tenderness, fragility and purity without the use of the facial expressions. They used only the body movements which bust was completely rigid. The variuos passes created from the render engine, were skillfully composited by our artists. The color grading in 2K and 3K with Davinci Resolve gave the master touch.

Watch the video!
http://www.rumblefish.it/Dynamic/Wor…&intItemID=410

Hi, Came across the following text on the interweb…

"Computer-generated imagery (CGI), often incorrectly referred to as Animation in India, is the application of 3D computer graphics to special effects in films, television programs, commercials, and printed media. Video games usually use real-time computer graphics (rarely referred to as CGI), but may also include pre-rendered "cut scenes" and intro movies (or FMVs–full motion videos) that would be typical CGI applications.

CGI is used for visual effects because computer generated effects are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props.

3D computer graphics softwares such as Autodesk’s Maya is used to make computer-generated imagery for movies, advertisements, etc. Recent availability of CGI software and increased computer speeds have allowed individual artists and small companies to produce professional grade films, games, and fine art from their home computers. This has brought about an Internet subculture with its own set of global celebrities, clichés, and technical vocabulary."

What I understand from this is that Animation is a subset of Visual Effects. IS VFX truly the bigger picture? (pun intended)

Comments, anyone?

Show Open by Mechanism Digital

As you may, or may not know, Modus Ingenium ran a trial of our services in November, 2009, using our networks, in all represented visual disciplines.
We were looking for feedback, and we received a lot of useful information to work with, thank you very much.

The feedback led us to change a few things and update the infrastructure with those changes in order to better service the artistic talent community.

As a thank you, we decided to open up all disciplines for free entries during the month of May, 2010.

Read the full press release:
http://modusingenium.blogspot.com/20…-may-2010.html

Our advisory board:
http://www.modusingenium.com/advisory_board.html

We would love feedback about it!
It’s for artists, by artists.

Thank you

MI