Hasta La Motion!

UK-based Fraser Davidson’s latest, “A Guide To American Football,” is a hilarious distillation of one of America’s most beloved pastimes.

In the same spirit as his previous sports-related work, “Irritable Bowl Syndrome” and “Alternative Rugby Commentary,” Davidson mixes whip-crack wit with equally clever visuals to inform and entertain broad audiences with devilishly good design and motion.

In the case of “A Guide To American Football,” Fraser not only designed and animated he everything, he wrote it, too. That, my friends, is the triple threat in this business. Impressive.

Oh, and rumor has it that Davidson completed this project in about two weeks. Wow.

Voiced by Adventures in Design podcast. All sound work by Morgan Samuel.

As an appetizer to the hotly anticipated World Cup, Argentinean studio, PepperMellon, has jockeyed their way to front-lines and served up a playful treat to whet the appetites of commercial-goers and sport fans alike. With help from Wieden + Kennedy (London) and Stink, the studio has looked to character based animation in a cheerful and carefree advert made to raise awareness for The Guardian and Observer’s involvement in the upcoming sporting event.

Through a kaleidoscope of shots, the spot shows how —no matter where you are— the world can freely enjoy the footballing action of the event. With every changing scene, characters are depicted to be gleefully reacting to a World Cup moment that ripples across all cross-media platforms. The spot has a cute look. Like so many of the PepperMellon’s work, it finds a color palette that’s bright and welcoming, but not too pushy. In testimony to the music, the distinctively British tune is a perky, footballing hym that sings the praises of the event and mirrors the fun-for-sun’s-sake mood of the piece, which will leave you humming the foot-tapping ditty non-stop.

For a behind-the-curtain look at how the spot came together, see here.

Posted on Motionographer