Jul 03

Psyop: “Whole New World”

Posted in: 3d, AT&T, cg, Clemenger BBDO, enviornmental, finding nemo, Fish, General, Jon Saunders, Psyop, rethink possible, simulation, underwater, whole new world

In Whole New World, Psyop takes a deep sea plunge into a water world full of unusual and exotic inhabitants for AT&T’s “Rethink Possible” campaign. In many ways, the piece is less stylized and more cinematic, in terms of narrative and musical score, but from a visual standpoint, exhibits many of the CG hallmarks that stay true to the Psyop playbook. While the piece begins on a dark and moody note, the visuals evolve into something more beautiful: a vista of tropical inspired colors that glow like the fluorescence of coral reefs.

As a footnote, this spot, unlike many that the studio has created, is not only for commercial output, but instead, will have a cinematic release at select, stereoscopic movie screens next week and shown before The Last Airbender and Despicable Me. It will also air on ESPN 3d.

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Nov 19

Shilo: Under Armour “ColdGear, Lindsey Vonn + Dick’s”

Posted in: cold, General, particles, Shilo, simulation, skiing, Under Armour

SHILO_UA

The creative forces of Shilo strike again, this time to simulate extreme cold weather conditions for Under Armour, with Dicks Sporting Goods as the testing grounds.

With the goal of promoting Under Armour’s ColdGear product line, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot’s script with Shilo Creative Director Andre Stringer.

Stringer and Vomero built a narrative around a Cold Abuse Simulator, which tests ColdGear under harsh downhill ski racing conditions. Two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, was enlisted as the ultimate test subject.

To film the action of Vonn facing the Cold Abuse Simulator as realistically as possible, Shilo’s crew found a factory location in Los Angeles and worked with Vonn for two days, filming her on a jostling rig before a giant apparatus that simulated the conditions she’d face on the mountain.

Seemless vfx integration and a solid storyline makes this a campaign to keeps your eyes on. Be sure to check out the making of video via the ski channel, as well as more behind the scenes production stills, courtesy of NBC Olympics.

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