Be sure to check out the latest from Shilo and their friends at GlobalHue Latino. An exploration in live-action, claymation, and imagination, this broadcast spot serves as an invitation for the Latino community to partake in the 2010 Census by using quirky characters and clay as a metaphor for building a dream community. If the Census is this fun then count us in! Make the jump for some behind the scenes action.
With the goal of promoting Under Armour’s ColdGear product line, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot’s script with Shilo Creative Director Andre Stringer.
Stringer and Vomero built a narrative around a Cold Abuse Simulator, which tests ColdGear under harsh downhill ski racing conditions. Two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, was enlisted as the ultimate test subject.
To film the action of Vonn facing the Cold Abuse Simulator as realistically as possible, Shilo’s crew found a factory location in Los Angeles and worked with Vonn for two days, filming her on a jostling rig before a giant apparatus that simulated the conditions she’d face on the mountain.
Seemless vfx integration and a solid storyline makes this a campaign to keeps your eyes on. Be sure to check out the making of video via the ski channel, as well as more behind the scenes production stills, courtesy of NBC Olympics.
Shilo colpisce ancora. L’ultima produzione della compagnia Californiana accompagna alla lettera il nuovo singolo dei BrotherSister, “Still Run”, drammatica cavalcata in paesaggi sconvolti che si sussuegono e si confondono l’un l’altro. Sotto la direzione creativa di André Stringer, fondatore e direttore creativo di Shilo, è stata così creata l’identità visuale dell’album “The Wunder Tales” che declina la suggestione apocalittica anche sull’artwork di copertina e sul sito web. Il video, presentato in anteprima all’ultimo F5, mixa fotografia ed elementi 3d in una sapiente post-produzione che accentua l’aspetto “sognante” del paesaggio creato. “Dopo aver ascoltato l’album – dichiara Chris Fung di Shilo – ci siamo innanorati dei tratti poetici di questa canzone in particolare, ed abbiam deciso di metter su un video che esplorasse l’idea di perserverenza a dispetto dei cambiamenti e delle avversità. E’ lo stesso brano a suggerire una perfetta simbiosi tra un’atmosfera tesa e complessa ed un irremovibile ritmo calzante”.
Lo stesso testo, in effetti, è una dichiarazione d’intenti: I still run, I still run, I still wander. In our day, everyday, we would wander. And I want to go, were nobody moves.
Regia e Produzione: Shilo
Direzione Creativa: Andre Stringer
Responsabili Grafici: Andre Stringer, Christopher Fung
3D: Christopher Fung, Dave Hill, Joji Tsuruga, Warren Heimall
Visual FX: Warren Heimall, Tamir Sapir
Modellazione 3D: Christina Ku, Scott Denton
Animazione 2D: Stieg Retlin
Composizione: Andre Stringer, Dave Hill, Rick Malwitz, Joel Voelker, Christopher Fung, Warren Heimall, Joji Tsuruga, Kirsten Hall, Helen Kim (assistant).
Fotografie: Joel Voelker, Christopher Fung
Fondali Digitali: Andre Stringer, Christopher Fung
Miniature: Willi Patton
Shilo recently completed Still Run, a music video for the Australian band BrotherSister from their latest album The Wunder Tales. After we listened to the record, we fell in love with the graceful beauty of the song and lyrics and knew we wanted to make a film that explored the idea of perseverance through change and adversity. The music for Still Run offers a haunting, multilayered, atmospheric mix with a steady, moving beat with but the lyrics say it all: “I still run, I still run, I still wander. In our day, everyday, we would wander. And I want to go, were nobody moves. Are you hearing something, don’t let me see you move.
Both “The Wunder Tales” and BrotherSister’s 2006 self-titled debut release can be ordered from their website. www.brothersistermusic.com
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
