How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.
Posted in: mtv, Videos: Idents
> Quicktime H.264
(23.1mb)
> iPod Compatible
(11.4mb)
> Watch in Flash
(10.7mb progressive)
> Quicktime H.264
(23.1mb)
> iPod Compatible
(12.1mb)
> Watch in Flash
(10.1mb progressive)
> Quicktime H.264
(19.2mb)
> iPod Compatible
(10.2mb)
> Watch in Flash
(8.5mb progressive)
> Quicktime H.264
(7.8mb)
> iPod Compatible
(6.5mb)
> Watch in Flash
(9mb progressive)
> Quicktime H.264
(23.2mb)
> iPod Compatible
(11.6mb)
> Watch in Flash
(10.4mb progressive)
> Quicktime H.264
(19.7mb)
> iPod Compatible
(11.7mb)
> Watch in Flash
(7.4mb progressive)
On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.
Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.
