CutPaste World Tour Launches in LA

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Cut&Paste’s global tour, comprised of 16 cities and 256 competitors, gets underway this Saturday, February 21st in Los Angeles. As I’ve mentioned before, Cut&Paste has added two new contests to the festivities this year: 3D and motion design (the latter of which I helped develop).

I’ll keep this short. You guys have already heard my spiel about why this is such an awesome event. Get yourself to the Cut&Paste site for full details, and I’ll see you at the championships—if not before.

Posted on Motionographer

Cut&Paste World Tour Launches in LA

Capacity: Cartoon Network Rebrand

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LA-based Capacity proved their ability to think big and follow through with their breakthrough NBC rebrand back in 2006. Since then, they’ve been kicking out ambitious projects with consistent attention to detail and huggable charm.

The latest jewel in their crown is a massive rebrand for Cartoon Network built around Noods, blank Dunny-esque figures created by the crew at Kidrobot. Props to CN for dreaming up such a clever, collaborative concept.

Capacity’s CN montage starts off in a minimal white space but builds in complexity and vibrancy as more characters, environments and seasons are introduced. My favorite stretch is the Halloween segment, with its moonlit figures and cute sight gags. I also love Yoda reducing General Grievous to a puddle of paint—a clever way to deconstruct the underlying concept of the rebrand.

The frenetic soundtrack (also created by Capacity) tinges the entire montage with a playful 8-bit tone and moves things forward with a cheery optimism befitting such a grand undertaking. Nice job all around!

Posted on Motionographer

Capacity: Cartoon Network Rebrand