Aug 07

Mighty Nice: Melbourne Writers Festival

Posted in: australia, General, intonation, literature, melbourne, Mighty Nice, typography

mighty nice type

Typographic animation, it’s everywhere. You now get a free typographic animation with a box of breakfast cereal, and word has it that there’s an iPhone app for turning your shopping list into a twirling maelstrom of typographic glee. Apparently, Gary Busey is planning to turn himself into a typographic animation for an installation piece at The Whitney…

Anyhow, the point is that here at Motionographer Glades we kind of now feel that a typo animation now has to be pretty special to make the cut—which is definitely the case with this new cinema spot from Mighty Nice for The Melbourne Writers Festival.

Says Mighty Nice’s Darren Price:, “JWT Melbourne came to us with a straight brief: to animate type as it gets read by a voice over. Each genre of writing would see a change in the style of typography.”

And so it does. Type styles were meticulously mapped out by Mighty Nice’s art director, Softly Dunstan, who then contracted swine flu and dropped out of the picture, leaving the boys in charge.

“By the time the art director returned to the task,” says Price, “there were little girls turning into skeletons, spaceships and zombie hands added to the mix.”

What really surprised me is that all the voice over tracks were recorded by the authors themselves. The horror author sounds creepy, romance writer sounds sexy and the sci-fi author makes a great android… amazing.


Credits:
Director: Darren Price
Producer: Trish Knapp
Art Director: Softly Dunstan
Animation: Pete Nizic, Brad Pickford, and Darren Price

Posted on Motionographer

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May 08

The Disco Files

Posted in: Disco, Gallery, Italians Do It Better, literature, Mike Simonetti

discofilescover21

Tastemaker and selector du jour, Mike Simonetti of Italians Do It Better  just did a mini-write up on what he’s calling the “best book on the early days of disco I’ve ever read”. They’ve got copies of it in the IDIB store if you’re interested in immersing yourself in some authentic disco history.

“hello. we are proud to announce that as of today we have copies of THE DISCO FILES in our store. This is by far the best book on the early days of disco i have ever read. It was written by Vince Aletti, who was the first person to cover the NYC disco scene. This is his memoir, and it contains stories, charts & photos. The charts are from clubs all over the world from regional djs of the day. At 484 pages long, this is no joke! Its a must for anyone who is a fan of Italians or dance music in general. A great book to learn from. Seriously, i’ve been waiting for this for years! Thank our friends at djhistory.com for this one…It is imported from the UK so it is slightly more expensive but it is worth every penny. Plus you are supporting a micro indie label with a huge undertaking which is this book.”

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Apr 21

R.I.P. J.G. Ballard: 1930-2009

Posted in: Crash, Gallery, J.G. Ballard, literature, Science Fiction, the 60's

jg_ballard_cages

Novelist and short story writer J.G. Ballard passed away on Sunday. Best known for his dystopian themed novels that ushered in the New Wave of science fiction in the late 60’s, Ballard’s influence has embedded itself deep within the cultural consciousness of modern film, literature & music. His best known work “Crash,” an exploration of sexual fetishism connected to automobile accidents, was eventually adopted into a film version by Canadian avant garde director, David Cronenberg.

The Guardian’s blog has an excellent write-up detailing Ballard’s far reaching influence on modern pop music. Artists ranging from Joy Division & Gary Numan to today’s Klaxons & Empire of the Sun all exist under the Ballardian umbrella, as does the entire genre of Dubstep. 

-M.O.

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