Hasta La Motion!

Chipotle? Yes, Chipotle. In an effort to raise awareness concerning food issues and promote sustainable food systems, they’ve commissioned Back to the Start, a short film by Johnny Kelly, scored by Willie Nelson’s rendition of Coldplay’s “The Scientist.” In Kelly’s signature style, we follow a farmer’s life as his family farm turns into an industrial animal factory, and what follows from there.

Production photos from Johnny’s Flickr after the jump.

Posted on Motionographer

Nexus Production’s director Johnny Kelly just made this short film for YouTube Play, an exhibition that YouTube and the Guggenheim Museum in NYC are calling “a Biennial of Creative Video” and which you can submit or nominate your own non-commercial work to right now; submissions are open until July 31st. Johnny’s piece is top-notch, encapsulating the Youtube experience in life-size sets which reference famous art works and also run the gamut from wood-grain explosions to rocky caves to circuit-boards and geometric cityscapes, all using the familiar Youtube play button as a central motif. Johnny explained his idea in the press release from Nexus:

“I wanted to try and capture that down the rabbit hole feeling you get when watching YouTube – you start by watching something innocent like a music video, then another video catches your eye and before you know it you’ve spent your fourth hour watching videos of pandas playing pianos. From a technical point of view, it was a challenging animation assault course, with much head-scratching and figuring out along the way. I was very fortunate to be surrounded by brainiacs like production designer Graham Staughton who always had an inventive solution to any problem we came up against.”

The NY Times ran an article on the exhibition yesterday as well, which had an interesting alternative viewpoint expressed by Robert Storr, dean of the Yale University School of Art, which is well worth considering:

“It’s time to stop kidding ourselves,” Mr. Storr added. “The museum as revolving door for new talent is the enemy of art and of talent, not their friend — and the enemy of the public as well, since it refuses to actually serve that public but serves up art as if it was quick-to-spoil produce from a Fresh Direct warehouse.”

We’ll see what the Guggenheim and Youtube eventually pick to include in their show, but if they’re already onto Johnny Kelly, I think it’ll be well worth checking out. Here’s an interesting making-of video if you want to see more.

Credits:
Client: Google / YouTube
Title: YouTube_PLAY Call Out Video
Length: 38 seconds

Client: Across The Pond Productions | Creative Lab EMEA – Google
Executive Producer: Rachna Suri

Production Company: Nexus
Director: Johnny Kelly
Executive Producer: Julia Parfitt
Producers: Liz Chan & Beccy McCray
Animation: Nexus Productions
Compositing: Alasdair Brotherston

Director of Photography: Matthew Day

Production Designer: Graham Staughton @ We Are The Art Department
Stop Motion Animator: Matthew Cooper

Sound Design: Barnaby Templer at Fonic

Music: Music by Niwouinwouin. Courtesy of Ego Twister Records

Posted on Motionographer