RIP Boards Mag


As of less than an hour ago, every form of industry chatter has been focused on one thing: the end of Boards Mag. It has been confirmed that the 10 year run of one of the leading mags on commercial production has come to an end.

The amazing editorial crew of Rae-Ann Fera, Ed White, Kevin Ritchie and Christine Clarke consistently elevated the creative dialogue from their in-depth writing to their global events — and we’re all better off for it.

As friends of Motionographer, we’ve been humbled by their continuous support. We’ll all be waiting in anticipation to see where you land next. Until then, take a breath and have some drinks for us in Toronto tonight!

Statement from Boards:

It is with sadness that we inform you that Boards magazine has ceased publishing immediately. Established in 1999, Boards rapidly evolved into one of the world’s most respected media brands serving the international advertising and commercial production community. Over the years we’ve built a legacy of cutting-edge journalism that helped to unite a disparate market with unflinching perspective and insight.

Each month we took the pulse of the industry and pointed the way towards new opportunities for our entrepreneurial readership. There wasn’t a single moment that we didn’t consider how our efforts might contribute to a better industry for all. Through that lens, we hope we made a difference.

Major long-term trends over the past several years have forced our clients to re-evaluate their business models and the recent global economic turmoil has simply accelerated that need. This process will take many years to unfold but, ultimately, this business will thrive once again in a new form by harnessing the sheer creative force from which it was born.

It has been a pleasure to serve you all of these years. We thank you for your undying support, all of the good times we’ve shared and, most of all, wish you much success as you tackle this brave new world.

Posted on Motionographer

Credit Where Credit Is Due

When we see something great here at Motionographer HQ, we really like to know who’s behind it. We want to know who it was made by. And we like to find more of that person’s work, and delve deeper into what they do. This post is a bit of housekeeping for us, but we think it’s an important point that we’d like to see become an official policy for everyone in this field.

It’s pretty simple. When you post work on your site – include credits. That means that each and every person’s name and their role involved in the production of a particular piece should be listed along with the work. This should also include a link to each person’s personal URL so that other people can find them.

Ideally, our entire industry and the individuals in it would adopt this as a standard practice. We do try to ask studios for full credit lists on pieces that we post in the main column here, and we applaud all the companies that include them on their sites. And we think everyone should do it.

If everyone did, when you saw a particular piece on a company site, you could also find out who art directed it and who composed the music. And when you saw the same spot on a freelance 3D artist’s site, you could check that she did rigging and modeling on it. I know this might get a bit political when agencies, studios, and individual artists are all involved, each trying to get recognition for their part of the process.And some folks may not always want to acknowledge their partners at all. But, it would be great if we could all agree that we’ll all include each other on a comprehensive and all-inclusive list. We think the fair thing is to be transparent and attribute everyone involved so that there aren’t any mistakes, omissions or illusions. This is also to prevent anyone from claiming more credit than they’re due or trying to create the appearance that they are the sole entity responsible for a piece of work. We all know that most pieces of work in Motion Design and Animation involve lots of people and it’s nice to be able to see who they are and how many folks worked on a given project.

So, please agencies, studios and PR folks, send us complete and correct lists of credits for the spots you submit. They should probably include all the agency credits (which you’ve checked and gotten approval on), your own studio’s credits – including each individual artist (staff and freelance) who worked on the spot and also anyone else who worked on music, sound design, matte painting, rotoscoping, etc. And please, staff artists, individuals, freelancers and students – include credits with your own work on your own site as well. Those should also include everyone involved, and you should clearly state your role in each piece you present. Don’t post work that is not yours or pass off finished boards or comps as your own if you were only involved in one part of the process.

I’ve been doing this on my own site and with PSST! for years. It’s pretty simple to credit every one involved and it really creates good will. Being generous with proper recognition and with links is really the least we can do.

Thoughts?

Posted on Motionographer

First Looks At Banksy’s ‘Exit Though the Gift Shop’ with Nick Parish

Contagious‘ North American Editor Nick Parish (former Creativity/Ad Age) caught a screening of Banksy’s recent film, ‘Exit Through the Gift Shop’. He’s been kind enough to share his take with us and our readers. Enjoy!

The Sex Pistols did it first. The KLF wrote The Manual on how to do it. Now Banksy is doing it: creating a story to spur demand, lending authority to it in a rapidly popularizing subculture, satisfying the hunger and laughing while everyone eats it up.

It is almost a performance edition of the ‘I can’t believe you morons actually buy this shit’ piece.

Thierry’s the ultimate idolator, a King Toy of the graf world, but in an endearing, ‘let me hold the ladder and learn to do it’ savant-ish sense rather than cynical or ill-meaning way.

In him, Banksy has a tool to make us aware of our desire to belong and understand, nudging him forward, enabling his rise, only to gloat over the result. The art fans, clad in Ed Hardy, lined the sidewalk to see Life is Beautiful and take home a piece. But once everyone catches on to the gag, what happens to the work? And Thierry’s (clearly unbalanced) ego? If Banksy was affiliated, does that mean it has value (in an artistic or financial sense)?

Keep reading…

Posted on Motionographer

Scott Squires: Visual effects service – The Big Picture

Another response to the issues that the VFX Townhall have brought up, Scott Squires writes a long post on what he sees as the big picture of the visual effects industry. This is required reading, folks, there will be a test.

When I think of a service I think of a dentist, a car shop where they work on your car or a plumber that comes to your house. In these cases they do work but don’t tend to produce anything. The costs are based on time and materials.

Custom manufacturing?
Should vfx be considered as custom manufacturing? We actually create something when we finish our work, whether it’s from scratch or a montage of material provided. That’s what the studios want, not the actual service part.

Here is where things get crazier. Each shot is unique like a snowflake. It’s own little world of issues, handwork and tweaks. You try like anything to make shots as consistent as possible and to be able to run them through the exact same process but it’s never full automated. For all the talk about computers in our business it’s still a very labor-intensive process. The number of people and the time required to do a shot from start to finish would astound most outsiders.

If you go to most manufactures and request custom work you will be required to make specific requirements in writing. (I.e. you want cabinet style 32 but in this specific color of blue. You want a custom cake that says Happy Birthday. It will be yellow cake with vanilla ice cream and chocolate frosting.) And that is what you will get. They seldom show you the work in progress or have your input at every single stage. The other thing is a custom manufacture will tell you when it will be done. They dictate the schedule. In the film business it’s the opposite of all of this. The studio specifies when the delivery will be. It’s almost always less than the time that would have been arrived at by a normal scheduling process for the facility.

Scott wrote another article tonight which is equally worth your attention: Unions

I know some people are concerned a union will cause studios to leave the area and go elsewhere. Hey, it’s already happening without being a union and if you’re working under poor conditions or getting substandard pay it does it really matter if they leave?

Posted on Motionographer

Freelance Standards of Practice

At some point in their careers, freelancers have probably asked themselves perfectly reasonable questions like, “How did a 10-hour day become standard?” And “Why are discussions about overtime so difficult?” Or “What can I do if I haven’t been paid?”

Building on momentum from this post and the open document linked in the comments, we’ve set up an open wiki dedicated to developing standards of practice for employers and employees working under the broad umbrella of motion design, including freelance directors, animators, designers, visual effects artists and other work-for-hire artists.

While other groups have established standards of practice for their fields, the specifics of motion design differ enough that it seems prudent to create this kind of a forum.

This site’s success depends on focused, mature contributions that raise the level of professionalism for the entire motion design industry. Any content that is not in accord with these goals will be respectfully removed.

At the moment, the site is focused on standards of practice in the United States, but we hope that with your input it can be expanded to include markets around the world. Because it’s an open wiki, the scope of the site will evolve and expand. Please add topics and content that you think will be helpful.

Special thanks to LA3D and countless others for getting the ball rolling.

Photo by Pierre Bédat

Posted on Motionographer

Not Getting Paid: One Freelancer’s Story (and Solution)

An anonymous LA-area freelancer has posted a cautionary tale that will prove valuable to anyone who works for hire.

One extremely helpful bit of advice is to require confirmation via deal memos before agreeing to work for someone. In this freelancer’s case, that practice ultimately helped him win a court case.

Also take note of the even-handed way in which his blog posts are written. Put in a similar situation, most people would be livid, writing hate mail to Motionographer and trying to smear the name of everyone at the studio in question.

Not so for this freelancer. I believe him when he writes:

I don’t write this to intentionally bash the company, but more to make other artists aware of what their legal rights are and what you can do when a company attempts to do you wrong.

And then later:

I have the utmost respect for all of the artists, and especially the director that I was working with there. This whole thing is the fault of faulty production and management, and has nothing to do with any of the artists. They are all very skilled and creative and I would enjoy working with all of them again.

Whoever you are, we salute you for sharing this information. Read the story here.

Photo by ToniVC

Posted on Motionographer

EP Banter: Talent, Trends Technique

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What is an Executive Producer? This role may go unnoticed by many of us, but the success of a company is often defined by this individual. They shape the culture of the production company they lead. In addition to their sales and strategic roles, they must define and reinforce the creative ethos of the company. This begins with bringing in the right talent and nurturing them to their full potential.

The ways in which this takes place varies from EP to EP. What follows is how some of the good ones do it, including:

Read the round table discussion and get a glimpse into 2010 and beyond.

Posted on Motionographer

Challenge Your World : Video Challenge Winners

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The Challenge Your World 2009 “Video Challenge” winners were announced during the Challenge Your World live event, “Rendez-Vous 09″ in Montreal. “A Better Tomorrow” (directed by Nicholas Bentley) took the Jury’s Choice award, while Digital Kitchen Chicago’s Natural Re-sasters (helmed by Aaron Becker) won the People’s Choice vote.

In keeping with the overall goal of the Challenge Your World Video Challenge, both pieces tell an interesting tale about bettering our future though new and fun innovations.

Be on the look out for the next CWY contest, Idea Challenge.

UPDATE:
High Res. QT of Natural Re-sasters

Natural Re-sasters :
CREDITS
—————–

Creative Director:
Aaron Becker

Art Director:
Jason Esser

Writers:
Aaron Becker
Jason Esser

Producers:
Colin Davis & Kent Smith

Original Music:
Mark Walk

Narrator:
Jeff Christian

Editing & Sound Design:
Andrew Maggio

Design & Animation:
Aaron Becker
Jason Esser
Ryan Sneddon
Mike Cone
Chris Green

Posted on Motionographer

2009 Motion Graphic Census: Who, What, Why and How

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Do you ever wonder how many people actually work in the Motion Graphic Design business? Do you ever think about where they might live and work? Do you ever wonder what kind of salaries they make? How they charge their clients? How many projects they do a year? If they do work in advertising, short films, visual effects, or music videos? And what kind of software they use?

We do.

That’s why we’ve created the 2009 Motion Graphic Design Census, the first-ever salary survey for professionals in Motion Graphic Design, Animation, Visual Effects and Film-making. This survey is designed to count everyone in the industry—from owners to interns, producers, designers and animators. The online survey will be hosted at Motionographer for the month of December. We’ll then publish the results in 2010.

We plan on continuing the survey as a yearly effort in order to track salary, rates, and other relevant issues. We’d love to get the entire Motion Design community to participate, to give us a full and realistic overview of the entire profession.

Please follow the link and fill out your information, which will remain completely anonymous. Then sign up for our mailing list to get the results of the survey in 2010.

If you’re wondering why you should spend 10 minutes or less filling this survey out, here are some reasons:

• The AIGA has never truly identified and defined our field of work in its annual salary surveys. It has always classified positions as entry level designer, designer, senior designer, art director, creative/design director, owner/partner/principal and solo designer – positions geared towards its base of print designers. This leaves out producers, animators, CG artists, storyboard artists, and quite a few other job types related to our industry. Other membership-based organizations like BDA/Promax or AICP also leave out whole segments of our colleagues and do not make their information accessible to the public.

• We should no longer be seen as a “young” industry. Some of the leading companies in our field have been in business for 10 years or more now. A salary survey is long overdue in our industry to gauge year-by-year the value companies place on full-time and freelance talent that they hire.

• By conducting this first-ever salary survey tailored to our industry, important data will be gathered that will give insight to individuals as to where they fit in this complex and always-changing industry and hopefully help them see more clearly the path they wish to take with their careers

• There are other relevant issues in our industry like unpaid pitches, spec work, work-for-hire agreements and other labor practices that we’d like to bring up as issues of concern to our community. Seeing who is affected by these issues is one of the first steps in addressing them.

• We’d simply like to quantify and count all the people who do what we do, and eventually help all of our colleagues explain to their parents what they actually do for a living.

The Motion Graphic Design Census was written and will be published by Bran Dougherty-Johnson and Jake Sargeant, two Motionographer authors who have worked several years in staff positions and now currently freelance within the industry.

Posted on Motionographer

Future Film Festival 2010

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“Martin Fierro” by Liliana Romero and Norman Euiz, winner of Lancia Platinum Grand Prize, 2009

Motionographer is putting together a special showcase for the 12th Future Film Festival this January 26-30th in Bologna, Italy. Mark it on your calendars!

Posted on Motionographer