Click 3X Honors West Side Story For MTV VMAs

[NEWS=”http://www.cgnews.com/wp-content/uploads/vma_taylor_thumb.jpg”]21607[/NEWS]Click 3X has just completed a series of promotional spots for the 2009 MTV Video Music Awards that celebrate the show’s return to New York City. The videos pay homage to the theatrical classic musical West Side Story, featuring show host Russell Brand and VMA-nominated musicians performing a recreation of the signature tune Tonight throughout a series of original Manhattan sets.

The spots were produced individually and then edited together as one fully-mixed anthem. Each have a distinct look and feature some of the biggest names in the music business belting out a hope-filled tune in anticipation of the night ahead. Ne-Yo, in classic Michael Jackson-style attire dances his way through a graffiti-laced junkyard. Swanky Katy Perry hustles up an attitude in a rooftop garden.

Glamorous Taylor Swift sings in the rain out of the open window of a taxi. Cobra Starship slams through the Subway in a musical parade while Leighton Meester sings on the steps. And a cane-swinging Russell Brand sings about the awaiting night’s events through the city’s gritty backstreets. Each of the bits uses the network’s iconic spaceman statuettes, a hallmark of the VMAs since their inception.

The various shoots each required different locations, inside and outside, on-stage and off, shot at various times of day. Click 3X worked closely with MTV Director Sevi Peter-Thomas and Producer Kris Walter to create a campaign that maintained an theatrical performance without compromising each artist’s contemporary style. To ensure a successful delivery, the creative and production teams from Click 3X and MTV coordinated so that the live-action and post compositing, 3D, 2D and color correct would be consistent and clear.

Peter-Thomas utilized RED Cameras for all spots. Post Millennium edited the footage and delivered EDLs to Click 3X, who would conform by importing the footage from the Final Cut Pro projects using Crimson, creating 2K DPX sequences. The creative team then began working between two Flames and CGI pulling together a variety of elements. Each scene had a distinct set of needs, ranging from providing atmosphere, creating skyline elements in CGI, lighting changes, and even compositing shots from multiple days. The final composites were brought to a DI process at Company 3 for a final color balance.

“Our team literally had to change the world with each shoot,” noted Click 3X’s Szumski. “Katy Perry’s New York skyline was composited behind her on blue screen. The interior of a Brooklyn studio became a junkyard beneath the Brooklyn Bridge for Ne-Yo’s spot. Using HDRI imagery, we transformed a daytime shot of a downtown Manhattan back alley into Russell Brand’s nighttime jaunt to Radio City Music Hall. Taylor Swift’s stunning Times Square cab ride was shot in a Nashville studio. Each shot had a different set of compositing challenges, but MTV’s director, producer, and DP were all really easy to work with and the shots turned out perfectly.”

MTV tapped Click 3X to assist with the campaign after several successful collaborations earlier in the year, including the See You Sunday promos and packaging, and The Phone and Star Trek promotional campaigns.

“Click 3X is uniquely positioned to work on this campaign both because of our existing relationship with the pros at MTV and the unique technical and creative skill set that we bring,” stated Click 3X Executive Producer Connor Swegle. “Mark’s technical expertise enables him to work closely with the live-action team to tackle the unique challenges of throughout pre-production and on set, while his creative abilities are hands on with clients and the internal team to guide the post process. Anthony Filipakis, our head of CGI, really nailed the spots’ photo-real 3D needs, even creating an original Radio City Music Hall element to drop into a downtown alleyway, and John Budion was able to take his understanding of the creative needs from supervising on set in Nashville and bring that to his creative process on Flame.”

“This was a really high-profile project – one of the main efforts on MTV’s calendar, and we were really pleased that they selected us for the challenge,” said Click 3X President Peter Corbett. “The logistics of coordinating the talent over multiple shoot dates and locations required close collaboration with MTV’s team. Our team did a great job bringing some of the most talented musicians on the scene today together to create a memorable campaign that will not only drive interest in the network’s annual award show, but also managed to honor the legacy and image of West Side Story, one of America’s most iconic brands.”

The 2009 MTV Video Music Awards will be broadcast live from New York’s Radio City Music Hall on Sunday, Sept. 13, 2009 at 9 p.m. EDT on MTV. Taylor Swift will perform live, while Ne-Yo, Katy Perry and Leighton Meester will present awards. The artists’ VMA nominations include:

Ne-Yo – Best Male Video; Miss Independent
Katy Perry – Best Female Video; Hot N Cold
Taylor Swift – Best Female Video; You Belong with Me
Cobra Starship (featuring Leighton Meester) – Best Pop Video, Best Direction in Video; Good Girls Go Bad.

About Click 3X
New York-based Click 3X produces cutting-edge visual solutions for commercials, feature films, television, music videos, and broadcast clients around the globe. Founded in 1993, Click 3X has become one of the preeminent providers of innovative media content, housed in an environment led by artists, yet supported by one of the most technologically advanced digital studios in the industry. With award-winning design, powerful visual effects, and a visionary animation team, Click 3X has worked on array of diverse highly-recognizable projects, including a series of films from academy-award winning directors like Jonathan Demme and Davis Guggenheim, a recent multimedia package for eight HD Time Warner spots, My Home 2.0, a five episode reality TV series for Verizon Fios, and a long line of recent commercials for major brands such as Sharp, Ford, and Goodyear.

Credits
Client: MTV
Spot Title: VMA Promos
Air Date: August 2009

Agency: MTV
Director: Seyi Peter-Thomas
Producer: Kris Walter

Post/Effects: Click 3X
Creative Director: Mark Szumski
Head of Production: Jared Yeater
Director of CGI: Anthony Filipakis
Managing Director, Broadcast: David Edelstein
Executive Producer: Connor Swegle
VFX Supervision/Lead Flame Artist(s): Mark Szumski, John Budion
Flame Artist: John Ciampa
Flame Artist: Johnny Starace
Online Editor: JD Yepes
CG Animator/Lighter: Grace Hwang
CG Animator: Jong Moon Woo
CG Animator: Kristen Pederson
CG Modeler: Paul Liaw
After Effects Artist: Tom Matheu
Junior Flame Artist: Salvatore Randazzo
Junior Flame Artist: JD Yepes
Shake Roto: Sophia Avgousti
Producer(s): Rob Meyers, Jared Yeater

Related Links
http://www.click3x.com
http://www.mtv.com/ontv/vma/2009

Tim Burton’s Alice in Wonderland

[NEWS=”http://www.cgnews.com/wp-content/uploads/aiw_alice_thumb.jpg”]21339[/NEWS]There is a place, like no place on earth. A land full of wonder, mystery and danger. Some say to survive it you need to be as mad as a hatter …..Tim Burton’s Alice in Wonderland is the highly anticipated fantasy adventure due for release in March 2010. The film is an adaptation of the much loved Lewis Carroll novels ‘Alice’s Adventures in Wonderland’ and ‘Through the Looking-Glass and What Alice Found There’. This new movie adaptation begins with Alice, now a beautiful young woman, in the middle of a grand Victorian party, where she unexpectedly discovers she is about to be proposed to in front of hundreds of people.

Alice runs away from the party in pursuit of a white rabbit that suddenly disappears into a hole at the bottom of a tree trunk. Following the rabbit Alice finds herself in Wonderland, a land she visited 10 years before but of which she has no memory.

Wonderland, once a peaceful kingdom, is in turmoil since the Red Queen overthrew her sister, the White Queen. The inhabitants of Wonderland, that include Alice’s childhood friends the Cheshire Cat, Tweedledee and Tweedledum and the March Hare, are ready to revolt and await Alice to help them. Alice finds herself embarking on a fantastical journey to find her true destiny and end the Red Queen’s reign of terror.

Tim Burton brings his renowned Burton-esque ghoulishness to the films style and character creations; and has cast some of his favourite actors within the leading roles. Burton’s wife, Helena Bonham Carter, plays the Red Queen, apparently based on a combination of Lewis Carroll’s Red Queen (Looking-Glass) and Queen of Hearts (Wonderland). Carter’s character is quick to decree the death sentence for the slightest offense, and is notorious for her condemning cry “Off with his head”.

A slightly disturbing Mad Hatter is portrayed by Johnny Depp, in his seventh film collaboration with Burton. Tim Burton has stated that Depp brought a new depth to the role “I think he tried to bring something, an underlying human quality to the craziness”.

The film uses a technique combining live action and motion capture technology and is set to be released in Disney Digital 3-D and IMAX 3-D, as well as 2-D. Burton and producer Richard D. Zanuck chose to film with conventional cameras, converting footage into 3D afterwards feeling that 3D cameras were too expensive and “clumsy” to use.

Cast
Mia Wasikowska – Alice
Johnny Depp – Mad Hatter
Helena Bonham Carter – Red Queen
Anne Hathaway – White Queen
Michael Sheen – White Rabbit
Alan Rickman – Caterpillar
Stephen Fry – Cheshire Cat
Matt Lucas – Tweedledum and Tweedledee
Christopher Lee – Jabberwock
Noah Taylor – March Hare
Barbara Windsor – Dormouse
Timothy Spall – Bloodhound
Crispin Glover – Knave of Hearts
Paul Whitehouse – Dodo
Eleanor Tomlinson – Fiona Chataway
Jemma Powell – Margaret Manchester
John Hopkins – Lowell Manchester
Lindsay Duncan – Helen Kingsley
Marton Csokas – Charles Kingsley
Frances de la Tour – Aunt Imogene
Leo Bill – Hamish Ascot
Tim Piggott-Smith – Lord Ascot
Geraldine James – Lady Ascot

Credits
Directed by: Tim Burton
Production Companies: Team Todd, Tim Burton Animation Co, The Zanuck Company
Written by: Lewis Carroll
Screenplay: Linda Woolverton
Original Music by: Danny Elfman
Cinematography: Dariusz Wolski
Film Editing by: Chris Lebenzon
Casting by: Susie Figgis
Production Design by: Robert Stromberg
Set Decoration by: Karen O’Hara, Peter Young

Related Links
http://disney.go.com/disneypictures/aliceinwonderland/

Asylum & Tarsem Move Beyond The Big Screen for Kia

[NEWS=”http://www.cgnews.com/wp-content/uploads/forte_bumber_thumb.jpg”]21137[/NEWS]Asylum, in collaboration with @radical.media’s Tarsem create a memorable :60 via David & Goliath for the new Kia Forte. Basking in its own spotlight, the Kia Forte sits on a soundstage flanked by giant screens. From these screens historic images of man’s first space walk, the ceiling of the Sistine Chapel and the mass production of the first gasoline engine play out. Soon these scenes take on a life of their own, moving beyond the screen and blending seamlessly onto the soundstage, courtesy of the inventive team at Asylum.

The message is clear. Kia may not be the first car company to offer class-leading horsepower, fuel efficiency, advanced technology, innovative safety equipment and attention to detail, but they are the first to offer it all, standard, in one incredibly affordable model: the stylish Forte.

“The greatest challenge with this spot was how to handle such massive screens while still turning the project around on deadline,” noted Asylum VFX Supervisor/Lead Inferno Artist Rob Moggach. “Our team improvised and composed the CG screens and their footage during post and integrated it with the live-action footage to make it appear as if it were projected on the screens. This way they were able to change composition, content and the overall aesthetic.”

About Asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as the upcoming Terminator Salvation, The Curious Case of Benjamin Button, Pirates Of The Caribbean ll & lll, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Mel Gibson’s Apocalypto, Tony Scott’s déjà vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down.

Asylum has done spot work for brands such as Hershey’s, Nike, Sony Playstation, Coke, BMW, Gatorade and Visa. In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, Bedtime Stories, X-Men I & II, The Island, Bad Boys II and XXX.

The Creds:
Client: Kia Motors America, Inc.
Spots Title: Kia Forte “Pioneers”
Air Date: July 2009

Agency: David & Goliath
Chairman, Chief Creative Officer: David Angelo
ECD: Colin Jeffery
ACD: David Cuccinello
Art Director: Adam Nelson
Copywriter: Tim White
Senior Producer: Paul Albanese

Prod Company: @radical.media
Director: Tarsem
EP(s): Frank Scherma, Tommy Turtle
Head of Production: Cathy Dunn

Editorial: Whitehouse LA
Editor: Ben Stephens
Assistant Editor: Page Marsella
Producer: Justin Kumpata

Post/Effects: Asylum
Lead VFX/Inferno Artist: Rob Moggach
EP: Michael Pardee
Producer: Ryan Meredith
Bidding Producer: Michael Hanley
CG Producer: Jeff Werner
CG Supervisor: Jens Zalzala
Coordinator: Emily Hoovler
Inferno(s): Miles Essmiller, Jonathan Hicks
3D Modeler: Greg Stuhl
On Set Tracker: Eddie Offermann
Lead Lighter: Yurichiro Yamashita
3D Texture: John Hart

Related Links:
www.asylumfx.com
www.radicalmedia.com/Commercials/Tarsem

2012 – Trailer for Roland Emmerich’s Epic Movie

[NEWS=”http://www.cgnews.com/wp-content/uploads/2012_oliver_thumb.jpg”]21089[/NEWS]The 2012 doomsday prediction has been circulating for hundreds of years and proposes that cataclysmic and apocalyptic events will occur on earth in the year 2012. Never before has a date in history been so significant to so many cultures, so many religions, scientists, and governments. The forecast is based primarily on the end-date of the Mesoamerican Long Count calendar, terminating on December 21 or 23, 2012. New Age interpretations of the prophecy are far less gloomy and rather than expecting Armageddon, envisage positive physical changes or spiritual transformations for earth and its inhabitants.

So how would the governments of our planet prepare six billion people for the end of the world? In Roland Emmerich’s 2012 the answer is that they wouldn’t, and the earth’s population is left to deal with catastrophic volcanic eruptions, typhoons, tidal waves and glaciers.

2012 is an epic adventure about a global catastrophe that brings an end to the world and tells of the heroic struggle of the survivors. Starring John Cusack, Danny Glover, Woody Harrelson and Oliver Platt; 2012 is expected to be released on 13 November 2009.

Woody Harrelson plays a crackpot radio host who prophesies the end of the world and is considered simply insane by others. Harrelson has compared his character to the mythological Greek figure Cassandra, a beautiful princess granted the gift of prophecy, but whose predictions were never believed.

Sony Pictures Image works was awarded the majority of visual-effects work on the film and have undertaken some of the most dramatic and apocalyptic scenes within the movie.

Since 1992, Sony Pictures Imageworks has been creating outstanding visual effects and digital character animation, beginning with seamless invisible effects and fashioning an expertise in emotive CG characters and creatures for live action, all CG-animated, and hybrid live-action/animation productions. Imageworks prides itself as a community of artists supporting the imagination and expression of visual storytellers.

Starting with STUART LITTLE, the first photorealistic CG animated star in a live action movie, Imageworks pioneered groundbreaking moviemaking that stressed traditional character performance with exacting production standards. These innovations set the stage for what is now widely regarded as blended-cinema, where techniques from animation, visual effects and live-action combine to produce a wide-range of including the SPIDER-MAN™ movies, THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE, SUPERMAN RETURNS, MONSTER HOUSE and BEOWULF.

In 2002, Imageworks proved its all-CG character animation and production capabilities with the animated short, THE CHUBBCHUBBS!, which won an Academy Award® and paved the way for the establishment of Sony Pictures Animation to produce animated feature films. Sony Pictures Animation’s first film, OPEN SEASON, was a box-office hit and its second film, SURF’S UP, received an Academy Award® nomination for Best Animated Feature.

Cast:
John Cusack – Jackson Curtis
Amanda Peet – Kate (Jackson’s ex-wife)
Danny Glover – President Wilson
Thandie Newton – Laurie Wilson
Oliver Platt – Carl Anheuser
Chiwetel Ejiofor – Adrian Helmsley
Woody Harrelson – Chrlie Frost
George Segal – Tony Delgado
Ng Chin Han – Lin Pang
Thomas McCarthy – Gordon
Morgan Lily – Lilly Curtis
Liam James – Noah Curtis
John Billingsley – Professor West
Jimi Mistry – Satnam Tsurutani
Beatrice Rosen – Tamara
Patrick Bauchau – Roland Picard
Blu Mankuma – Harry Helmsley

Credits:
Directed by – Roland Emmerich
Produced by – Roland Emmerich, Mark Gordon, Harald Kloser, Larry Franco, Ute Emmerich
Written by – Harald Kloser, Roland Emmerich
Music by – Harald Kloser
Cinematography – Dean Semler
Editing by – David Brenner, Peter S.Elliott
Studio – Sony Pictures
Distributed by – Columbia Pictures

RELATED LINKS
www.instituteforhumancontinuity.org
www.whowillsurvive2012.com
http://thisistheend.com
www.imageworks.com

Superfad Crafts An Explosive Summer X Games

[NEWS=”http://www.cgnews.com/wp-content/uploads/superfad_sparks_thumb.jpg”]21064[/NEWS]To ignite anticipation for the 2009 Summer X Games, Superfad lit the fuse on an explosive integrated campaign that celebrates the best extreme athletes in the world. Continuing its work with the Martin Agency on the “Original Works of Sport” campaign, this new round features a wide reach with print and television spots and other elements to be rolled out this summer. To produce the work Superfad delighted in experimenting with the look and feel of fireworks explosion to achieve something above and beyond that of neighborhood Fourth of July festivities.

Bits of BMX bikes, skateboards and motocross bikes were included giving an added sense of danger and derring-do to the imagery. Fuses were also added to the athletes so that they would appear to be an extraordinary combination of human and firework with the right bang for the sport. Other hidden effects were employed including a high level of rotoscoping – especially in the Pastrana X10 spot where he appears to race himself.

“It was exciting to take the familiar image of fireworks and deconstruct it by really making these explosions individual to each of the athletes and their events,” says Superfad Creative Director Robb Rugan. “We enjoyed the challenge of making each moment separate and unique.”

About Superfad:
Superfad is a brand-driven design and live action production company, a collective of designers, directors, animators, and artists, their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

CREDITS
ESPN
Summer X Games Fifteen
Print & TV

Client: ESPN
Client location: New York, NY
Topic: Summer X Games 15
First Run Date: July 2009
Medium(s): TV
Ad Name(s): Expectations :30, Bigger Bang :30, Pastrana Times Ten :30

Agency: The Martin Agency
Creative Director: Rob Schapiro
Copywriter: Dave Gibson
Art Director: Michael Carpenter
Strategic Planner: Rad Tollett
Account Director: Steve Sanders
Agency Broadcast Producer: Darbi Fretwell Agency Assistant Producer: Rebecca Gricus

Production & Design: Superfad
Creative Director: Robert Rugan
CG Supervisors: Michael Wharton
Art Director: Andrew Stubbs Johnston
Executive Producer: Geraint Owen
Head of Production: Amy Selwocki
Line Producer: Barry Gilbert

Print Designers: Kinda Akash, Patrick Arrington, Pierce Gibson, Andrew Stubbs Johnston, Robert Rugan

Animators: Patrick Arrington, Dan Savage Rotoscope Artists & Compositors: Quentin Below, Fuchun Chu, Chris Lohouse, Ann Sankosik, Adrian Winter

CG Senior Animator, Lighting: Todd Alan Peleg CG Modeling, Tracking, Particle FX, Animation Team:
David Alonso, Justin Burton, Ryan Chen, Domel Libid, Angel Negron, Dave Thomlison

Editors: Brenton Gregory-Morley, Johnathon Vitagliano

Audio Post Company: Rainmaker Studios
Engineers: Jeff McManus, Mike O’Connor
Mixer: Jeff McManus

www.superfad.com

VFX Studio KILT Completes 2K Sports Project

[NEWS=”http://www.cgnews.com/wp-content/uploads/kilt_thumb.jpg”]20900[/NEWS]Managing Director/Producer Matthew McManus and Creative Director/Flame Artist Andrew MacDonald, award-winning talents and long-time collaborators, have joined forces to launch KILT. A digital studio with a focus on visual effects and postproduction, the new company is positioned well for the changing production landscape and new economy. KILT has just finished its premiere project; a commercial for 2K Sports which launched earlier this month. Featuring the collision of two trains against a desert landscape, symbolizing the power of baseball, the KILT team was called on to create the train’s collision.

According to McManus, the company philosophy is “rooted in the belief that a small, flexible highly-talented, multi-disciplined, and experienced staff can produce good work,” he says. “KILT is well suited to meet the changing needs of the production landscape as we experience it today.”

A service company to advertising, content originator and production companies in commercials, features, music video and television, KILT’s approach is unique. As MacDonald points out, the duo saw the “digital tsunami” coming a few years ago, but they were unable from within an already-existing visual effects/post company to change direction due to dedicated architecture and overhead. “The move away from traditional means of advertising and content, to that of Internet and mobile technologies has created a new way of collaborating with clients,” he explains. “Companies now more than ever have to be flexible to meet the ever-evolving media environment.”

KILT launches with a core team that includes founding partners: McManus and MacDonald, as well as CG Artists Andy Lesniak and Michael Johnson. Together, they have a multi-disciplined approach and the ability to adapt their working pipeline to any project (as opposed to forcing a project into an existing, and potentially damaging workflow) regardless of the delivery format: television, mobile, internet, etc. A key aspect of the studio’s flexibility is scalability. “We can easily expand and contract as the project requires, and we are portable as well. So we can set up and work wherever our client is or wants us to be,” adds MacDonald.

This new mode of collaboration served KILT well on its premiere project, a commercial project for Director Peter Berg and 2K Sports. Featuring the collision of two trains against a desert landscape, symbolizing the power of baseball, the KILT team was called on to create the train’s collision. The athletes had already been shot on-set, so creative problem solving was needed.

The KILT team recommended to Director Berg that they create an entirely computer-generated 3D environment, and then integrate the CG elements with the live-action footage. The director agreed, so a small team from KILT led by Producer Matthew McManus traveled to the high desert and shot reference plates with the Red Camera.

They then integrated the cg trains and environments into the commercial’s live-action footage of the athletes. KILT artists were able to create fully CG trains using Maya and Mental Ray, and rendering using Lightwave. They had to custom-write some software for the integration of the three programs, but all this was accomplished on deadline and to budget.

KILT is now hard at work on a DirecTV campaign, which includes a series of 14 spots for NFL Prime Ticket, also scheduled to break in July.

KILT Studios

Managing Director/Producer/Partner:
Matthew McManus Matthew McManus is a leading executive in the postproduction community. In 2005, he was hired by Ascent Media to reinvent the RIOT VFX brand. Through a rebranding effort and increasing RIOT’s visibility, he generated over $6 million per year in revenue, a goal which had previously alluded RIOT. During his tenure at RIOT, Matthew led local and national seminars for both HD production workflows and digital acquisition workflows such as RED. Prior to joining RIOT, Matthew served as Executive Producer at Radium for three years, generating revenues of $4.5 million per year. His credits at Radium include the Pass That Dutch video by Missy Elliot, the 2004 VES Awards winner for Outstanding Achievement in Visual Effects in a Music Video. Previous to venturing into the postproduction world, he served has Head of Production at commercial production companies, Fahrenheit Films, M-80 and Bedford Falls.

Creative Director/Flame Artist/Partner:
Andrew MacDonald MacDonald served as creative director at METHOD/RIOT and previously at CreoCollective. He has built his reputation and staff around the idea of artistic excellence and innovation. His background also includes service at Digital Domain as a senior visual effects supervisor. Collaborating with the top filmmakers in advertising, MacDonald was instrumental in the creation of classic spots for Pepsi, Coca-Cola, Isuzu, MCI and many other advertisers. His work was recognized by numerous awards including four Clios, a Bronze Lion at Cannes and several AICP Awards for excellence. Born in England, MacDonald earned his Bachelor of Arts degree from Coventry Polytechnic. He began his career as a postproduction artist, working through such London postproduction companies as Rushes, The Mill and Moving Picture Company. He went on to found several companies of his own, spanning a diverse range of creative and technical services. One of them, Hughes MacDonald, was the first independent visual effects firm in London.

CG Artist: Andy Lesniak
Andy Lesniak has applied his considerable skills as a CG supervisor and artist to feature films, television, commercials, music videos and interactive games. Among his recent credits are spots for NetZero, Lincoln and Canon. Lesniak was an original staff member of CreoCollective and a co-founder of Station X Studios. At Creo, his work included the film The Core and commercials for Volvo, Nextel and New Balance, among many others. At Station X, he contributed to the film Dogma and My Favorite Martian, and to commercials for Chevy, Toyota and Sony Wega.

CG Artist: Michael Johnson
Michael Johnson joined RIOT in 2005 and has applied his broad-based animation skills to projects for Subaru, Honda and Scion. Johnson previously spent three years at CreoCollective where his work included the films Hostage and The Core, and commercials for Ford, Microsoft, Nintendo, Olympus and Sprint. He also held a staff post at Tippett Studio in Berkeley where he was part of a team that created a series of thrilling action sequences for the film “The Matrix: Revolutions.” His background also includes freelance work for Rhythm & Hues, Eden FX and Gray Matter on projects ranging from commercials for Burger King, Ford and Nintendo to the television series “Star Trek: Voyager.” Johnson began his work with Digital Domain. He contributed to numerous commercial projects, as well as the ride film “StormRider” for Disneyland Tokyo and the film “X-Men.”

www.kiltstudios.com

Buck Makes History For Mountain Dew

[NEWS=”http://www.cgnews.com/wp-content/uploads/mtndew_red_thumb.jpg”]20687[/NEWS]As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked creative studio Buck to direct and produce a short animation exploring the evolution of the Dew Brand. Buck created a walk through history, from Dew’s country roots as a moonshine mixer through to modern urban times. Despite being based on 2D designs, Buck had to animate all background objects in 3D to allow smooth and speedy evolution as required by the fluid script. Buck used a combination of Illustrator, Photoshop, Maya and After Effects to ensure the entire look of the spot was consistent with the original hand-drawn style.

“Pepsi’s Mountain Dew brand team approached us directly for this project.” stated Buck Creative Director Orion Tait.” They frequently work with Fuel TV and had seen some of the network IDs we had done for the cable network. In re-launching Mountain Dew with a new logo, they requested some logo animations and 15 second spots that would speak to the brand and introduce the new logo in a fun and entertaining way.”

“ The brief was fairly open” continued Tait “based on the Fuel IDs, Mountain Dew felt we understood the tone and energy of their brand. They were completely open to technique and style, suggesting some content themes, based on their touchstones and brand initiatives, and then sent us away to concept. We love this type of open creative brief, and used our designers in both New York and Los Angeles for concepting.”

“We knew that the concept of a guy walking through history was going to be a challenge to get across in 15 seconds” Orion explained “In the end, we decided, with the client, that it was good to be chock-full of visual references and create something that could stand up to multiple viewings, always offering a new visual morsel. That being said, this visual approach did offer some challenges. It was a feat of choreography to animate so many objects in so little screen time. Even though in the end it feels hand made, like traditional cel animation, this amount of animation and the complexity of choreography was only achievable by using an intense amount of 3D.”

ABOUT BUCK
Specializing in design-driven creative, Buck’s directors and artists use animation, visual effects and live action to collaborate with clients, from concept to delivery, producing work that is visceral, innovative, and diverse. From offices in New York and Los Angeles, Buck works with a broad range of clients in the advertising, broadcast, retail and entertainment industries.

CREDITS
Production Company: Buck Design
Creative Directors: Thomas Schmid, Orion Tait
Producer : Erica Hirshfeld
Associate Producer : Kitty Dillard
Production Coordinator : Kevin Hall
Art Direction : Thomas Schmid
Cel Animation Director : Aaron Augenblick
3d Animation Director : Joshua Harvey
Technical Director : Paul America
Illustrator : Josh Cochran, Thomas Schmid
Cel Character Animation : Augenblick Studios
3d Animator : Joshua Harvey, David Soto, Adam Pearlman, Morgan James, Kevin Hall, Pete McDonald, Ish Nazmi, Jeff Su
Cel Animator : Thomas Scmid, Pete McDonald, Joe Mullen
Compositor : Conrad Ostwald, Emmet Dzieza
Designer : Ben Langsfeld, Yker Moreno
Editor : Sam Goetz
Music Composer: Adam Schlesinger
Additional Music Arrangement: Jared Gustat
Actor : Thomas Schmid
Client: Pepsi-Cola Company
Executive Producer, Mountain Dew: Barry Rosen
Director, Mountain Dew: Marisol Tamaro
Senior Manager, Mountain Dew: Brett O’Brien
Manager, Mountain Dew: Lisa Grey

RELATED LINKS
http://buck.tv

MPC Make Babies Skate For Evian

[NEWS=”http://www.cgnews.com/wp-content/uploads/evian_babies_thumb.jpg”]20673[/NEWS]Michael Gracey has directed Evian’s latest commercial ‘Skating Babies,’ a multi-national campaign bringing together choreographed roller-skating babies and the re-mixed street sound of The Sugar Hill Gang’s Rapper’s Delight. Created by the agency BETC Euro RSCG, the spot was produced by Fabrice Brovelli, Head of TV at BETC and Jaques Etienne Stein at Partizan. MPC created fully CG baby bodies and carried out extensive live action head replacement and compositing as well as large scale digital matte paintings to extend the park environment for the TV and online campaigns.

The MPC crew was involved from pre-production, creating pre-vis based on Michael’s supplied story board to aid the development of the scenes. Early testing researched the best way to integrate 2D and 3D techniques to create the young skaters, who needed to act like adults, yet keep the babies’ personalities. To do this, the VFX team opted to combine live action heads with the CG bodies. To make this happen, a total of 134 babies were filmed, and their heads were matched to 3D animatics displaying the baby like body behaviour.

VFX supervisor Dean Robinson and Drew Downes attended the shoot in Melbourne; shooting back plates and lighting reference. They also took reference for the digital matte paintings which enhance the background and re-create the city environment. A mo-cap shoot also took place to capture moves for the background dancers.

MPC’s team of animators used Autodesk Maya to create the baby skaters’ bodies. To ensure the babies appear fully realistic, it was important to carefully match movements, paying special attention to interaction between the shoulders, neck and head. To help achieve this, full CG babies were created and their heads were replaced later by the live action versions from the shoot by MPC’s compositing team led by Ludo Fealy.

Creating the babies in full made sure the newly positioned heads would follow the shoulder movement naturally. This also helped during the lighting stage, as shadows of the heads could be easily projected. Another challenge was to create realistic skin texture and match the different skin colours. To achieve this, the 2D team composited together multiple layers and carried out general clean-up of the plates.

Many elements were shot on RED with the MPC Data Lab handling digital development and processing of the media. For dailies, the lab trans-coded the footage directly to native AVID media files and project bins so editor Ben Harrex at Final Cut could start cutting immediately with no additional transcoding or importing.

For the high quality media, the lab was able to process large amounts of 2K data on the render farm very quickly. The lab’s client area meant that during the heat of the final delivery stages Michael Gracey was able to make additional footage selections which could then be rendered out and delivered straight to the VFX suites within minutes.

About MPC
The Moving Picture Company (MPC) is a world leading post production facility creating high-end digital visual effects and computer animation for the feature film, advertising, music and television industries. A wholly owned subsidiary of Technicolor, MPC is based in Soho – London, Santa Monica – CA and Yale town – Vancouver. The facilities are centrally located, networked and have a dedicated digital infrastructure designed and built for our future.

MPC works on some of the most exciting commercials in the world today.Recent creative work has included spots such as Vernie Yeung’s ‘Sony BraviaDrome’ Traktor’s ‘Love at First Flight’ and Pleix’s fluid simulation driven Bacardi campaign. The MPC team were also instrumental in contemporary classics such as Juan Cabral’s Cadbury’s ‘Gorilla’s Moment’, Jonathan Glazer’s, Sony Bravia ‘Paint’ and the Volkswagen Golf GTi, ‘Singin’ in the Rain’ (N-eo).

Credits
Director: Michael Gracey
Agency: BETC
Agency Producer: Fabrice Brovelli
Creative: Agnes Cavard & Valerie Chidlovsky
DoP: Alex Barber and Greg Fraser
Production Company: Partizan Midi Minuit
Executive Producer: Jaques Etienne Stein
Post Supervisor: Rahel Makonnen
UK Producer: Isabella Parish
Editor: Ben Harrex@ Final Cut

Post Production Company: MPC
Post Production Producer: Paul Branch, Vittorio Giannini, Jonathan Davies
VFX Supervisors: Dean Robinson and Ludo Fealy
3D VFX Team: James Bailey, Anthony Bloor, Ross Denner, Ali Dixon, Daniel Elliott, Ahmed Gharraph, Andreas Graichen, Lewis Guarniere, Mark Harrison, Robert Hesketh, Jake Mengers, Alexandre Millet, Jorge Montiel, Jordi Onate, Vicky Osborn, Emanuele Pavarotti, Simon Payne, Dean Robinson, Wayne Simmons, Charlotte Tyson, Grant Walker
2D VFX Team: Dan Adams, Chrys Aldred, Mark Beardall, Mike Brazelton, Kelly Bruce, Stuart Bullen, Hayley Collins, Miodrag Colombo, Ludo Fealy, Olivier Jezequel, Vaibhav Marathe, Alasdair McNeill, Mikael Pettersson, Yourick Van Impe
Telecine: Paul Harrison and Jean-Clement Soret

Related Link
www.moving-picture.com

Exploit Yourself – Big Lazy Robot

[NEWS=”http://www.cgnews.com/wp-content/uploads/blr_exploit_fly_thumb.jpg”]20654[/NEWS]Exploit Yourself is a special commercial inspired by Nike and created by the Barcelona based VFX studio, Big Lazy Robot. Directed by Carl Rinsch, Exploit Yourself speaks volumes about pushing your own limits ‘We see no competition or race but the one race within, one should try one’s best and never give up’. Within the short film Big Lazy Robot wanted to showcase the ‘nerve and spark and freshness’ of Barcelona; coupled with the strength and power of a modern day sport. It had to be striking, new and spirited – and yet dramatically credible.

Big Lazy Robot created a state-of-the-art robot character set in a 3D city environment, undertaking some serious yet graceful moves, from the sports of Parkour and Freerunning.

Big Lazy Robot wanted to convey a feeling of freedom and force by showing their bionic character very much at home, taking life threatening jumps amongst the city skyscrapers of Barcelona. The action speed and gymnastics are just second nature to the robot, and Big Lazy Robot were able to blend state-of-the-art technology movement with the fresh elegance of the sport.

Big Lazy Robot is a visual effects studio based in the city of Barcelona. Their goal is simple: to give their best in every challenging project because they believe in every piece of work as if it was their own idea. The Big Lazy Robot team is made up of people who share the vision of a 3D world and believe that they have much to show!

Credits
Title: Exploit Yourself – inspired by Nike.

Director: Carl Rinsch

Animation: Big Lazy Robot Visual Effects.

Music: The Prodigy – Warrior´s Dance

www.biglazyrobot.com

Cut+Run Work With Marc Forster on Swiss Air Film

[NEWS=”http://www.cgnews.com/wp-content/uploads/swiss_air_thumb.jpg”]20652[/NEWS]Flying evokes a variety of images but certainly rarely as beautiful or sublime as what unfolds in the new Swiss Air film directed by Marc Forster. Forster is the respected film director renowned for award-winning work that includes “Quantum of Solace,” “Finding Neverland,” “Monster’s Ball”. To help orchestrate and unite the myriad of elements involved, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project. Nelson was charged with cutting the project and recording Marc’s voice over for the script penned by the director.

“We worked in a very organic way to get a very natural sounding voice over,” elaborates Nelson. “It was a thrill to be able to guide the voice performance of such a master at directing.” Nelson was also instrumental in developing the cadence and timing for the voice over which would “allow room for the action of MK12’s amazing motion graphics and design to unfold and build.”

The final project has a 2.5 minute and a :30 second version, and was completed in a variety of languages including English, French, German, and Italian. The :30 spot will air on various European television networks and the film length will screen in select theaters and online.

“Marc found a artistic and purely non-commercial way to highlight what the flying experience is with Swiss Air,” concludes editor Nelson. “As abstract as the script initially appeared, when united with the striking images it all came together to form something evocative and beautiful. Not surprising, considering the source.”

Cut+Run is a boutique editorial company with locations in Los Angeles, New York, and London. The award-winning shop features a diverse roster of talented editors who contribute their vision and skill to commercials, film and music videos. With an emphasis on client service, Cut+Run operates under a “borderless” philosophy making its editors available to work anywhere. Editors can also cut on set wherever projects are shot.

Credits
Written & Directed by Marc Forster
Creative Direction: MK12
Director of Photography: Roberto Schaefer, A.S.C.
Editor: Jay Nelson/Cut + Run
Music: Brian Reitzell

Agency: Publicis, Zurich
Creative Directors: Martin Denecke, Sacha Moser, Tim Hoppin
Producer: Tufan Tuna

Production Company: Ping Pong, Zurich
Director: Marc Forster
Producer: Peter Lehner
Associate Producer: Yves Bollag

Design/Animation: MK12
Design/Animation Production: The Ebling Group
Producers: Sue Lee, Neil Van Harte

Editorial Company: Cut + Run
Editor: James Nelson
US Managing Director: Michelle Burke
Producer: Chris Girard

Related Links
www.cutandrun.tv