MTV 55DSL + EMA 2010


These all came out at the same time, so we thought we’d do a short and sweet round-up post showcasing everything!

First we have five new broadcast IDs showcasing MTV’s first creative collaboration with 55DSL. Inspired by a new series of streetwear designs based on the five senses — touch, sight, sound, smell, taste — with the sixth design representing 55DSL’s special 5.5th sense.

“Touch”, directed by Alex Trochut & Physalia
“Sight”, directed by ILoveDust
“Hearing”, directed by James Roper & Universal Everything
“Smell”, directed by Tei & 3DCG Director
“Taste”, directed by Yué Wu, DivisionParis & Digital Dirstrict

Last but not least, MTV also recently dropped 3 IDs for this year’s EMA Madrid spanish mograph powerhouse Dvein brilliantly handled the graphics for this year’s MTV EMA Madrid.

Update: Dvein just put out a press release filled with extra info, sketches, styleframes and cool stuff about the project. Download it here.

Pure awesomeness!

Posted on Motionographer

Crush’s Yoho Hang Yue for World Fishing Network

crush-fishing

Crush’s Yoho Hang Yue (reel) lent his expert comedic timing and spot-on character animation skils to the World Fishing Network for a series of chuckletastic IDs. The soothing compositions of silhouettes against warm backdrops sets up a false sense of calm that’s happily obliterated by each ID’s punchline.

Watch six of the IDs here. Visit Crush’s site.


Credits
Titles: Enormous, Tree, Speedboat, Wader, Cruiser, Motorboat
Client: World Fishing Network
Corey Russell – VP Programming, World Fishing Network

Agency: Full Ahead Productions Limited, Toronto
Creative Director/Writer: Peter Whittington

Production Company: Crush, Toronto
Director: Yoho Hang Yue
Crush Creative Directors: Yoho Hang Yue, Gary Thomas
Animation/Illustration: Yoho Hang Yue
Executive Producer: Patty Bradley
Producer: Tara Hall
Music & Sound Design: Scott Bucsis, Brass Coffee Sound, Toronto

Posted on Motionographer

Crush’s Yoho Hang Yue for World Fishing Network

nobrain: TF1 Holiday IDs

tf1-xmas

As a follow up to the smashing TF1 IDs we shared here last month, Paris-based nobrain created Christmas themed versions packed with as much charm and wit as the previous bunch. This group is a bit more comical than the others, but no less detailed. It’s amazing how much time and care nobrain poured into these little 5-second wonders.

Oh, and if you’re as curious as I was, “PUB” is short for “publicité,” or “commericials” in English. In France, many channels announce commercial breaks, which is not only a courteous way to treat your viewers, it also gives networks a chance to brand themselves a bit. Neat.

(Thanks for the explanation, Charles!)

Posted on Motionographer

nobrain: TF1 Holiday IDs