Mar
11
Superfad: Sony “Eye Candy”
Posted in: Carlos Stevens, color, Design, eye candy, General, highspeed camera, live action, make believe, seattle, sony, Superfad, vivid imagery, Will Hyde
Superfad Seattle brings more than just eye candy to this surreal exploration of live action and vfx for Sony Bravia HDTV. Unfolding in three parts, “Birth of Color,” ”Explosion of Color,” and “Release of Color,” the piece takes us on a dreamlike journey, with each section visually manifesting Sony’s global brand message of “make.believe”.
Drawing from the theatrical world of fashion photography, Superfad chose spherical objects to represent the dot in “make.believe” and serve as a thread that runs throughout the piece.
For an extra bonus, we’re including both the final piece and a behind the scenes video in HD. Also check out the process frames and style boards sent from Directors Will Hyde and Carlos Stevens.
