Hasta La Motion!

The illustrative works with a Burst of Beaden from

Encyclopedia Pictura has struck again! The directing trio recently finished a personal animation entitled, “How Will You Create the Universe?”, inspired by the creature evolution concepts put forth by the video game Spore. Using that idea as a spring board, Encyclopedia Pictura explores what would evolve from a world if they were gods (as well as ask the viewers what they would create through verse). While creating a Universe can be hard, Encyclopedia Pictura puts all the odd pieces together just right to make a quirky, lush world that is unique to their vision.

Their sculpted style has evolved itself with the help of CG masters Tippett Studio, who brought their highly detailed designs to life. Tippet may be one of the few studios with the ability to take this style and intricate design and make something that even better looking then the stills. This animation could have easily looked like cgi trying to be claymation or borrowed from other more trendy 3d styles, instead Encyclopedia Pictura and Tippet created something brand new.

Enjoy.

EDIT: We discovered that this was in fact originally created a year ago for a Spore ad campaign that was ultimately killed. Kudos to Encyclopedia Pictura for taking the initiative and finishing this project. Shame the client couldn’t conceive what amazing attention this spot would have given their brand.

Posted on Motionographer

Dublin-based directing team, D.A.D.D.Y., has once again laid there quirky hand on an unlikely brand. In association with Mother, London and Blink Ink, they’ve created four fake, animated PSAs for the “British Biscuit Advisory Board” (Rocky Biscuits) to promote safe biscuit-eating practices.

Both the characters and copy are rendered with a classic, dry British wit. Here’s all four of the films: Temp Storage, Quality Control, Opening Education & Meal Health.

Client: Rocky
Agency: Mother, London
Production Company: Blinkink, London
Director: D.A.D.D.Y
Producer: James Bretton
Editor: D.A.D.D.Y
Audio Post-Production: Factory Studios

Posted on Motionographer

Different is a gorgeous new film by Alchemy in Toronto for the Girl Guides of Canada and agency john st.. It features stop-motion animation of paper-cut out characters with terrific lighting and inventive transitions from scene-to-scene. I found it a real joy to watch. The ultra-cute character design and illustrations are by noted illustrators Nathan Jurevicius and Andrea Kang via Lunch.

Explore by Hayley Morris is another film for Girl Guides that combines stop-motion, paper animation and cel-animation into a sweet, personal narrative that encourages girls to get outside, and to interact with each other and turn off their televisions. The playful, craft-filled world is both tactile and charming. Nicely done!

More films at the Girl Guides Online Film Festival site here.

Title: “Different”
Client: Girl Guides of Canada
Project: Girl Guides Online Film Festival

Agency: john st., Toronto
Creative Directors: Stephen Jurisic, Angus Tucker
Interactive Art Director: Daniel Saunders
Writers: Jennifer Rossini, Elizabeth Whalen

Broadcast Producer: Nicole Andrisevic
Interactive Producer: Ryan O’Hagan
Project Managers: Robyn Crookshank, Tara Giacinti

Production Company: Alchemy
Director: Anthony Burns and Eric Makila
Director of Photography: Anthony Burns
Executive Producer: Stefani Kouverianos
Art Direction: Jamie Webster
Character design/Illustration: Harley and Boss (Nathan Jurevicius and Andrea Kang)
Animation & Compositing: Eric Makila and Anthony Burns

Music & Sound Design: Six Degrees (Via Lunch)

Title: “Explore”

Project: Girl Guides Online Film Festival
Client: Girl Guides of Canada
Agency: john st., Toronto

Director: Hayley Morris
Writer: Hayley Morris
Production Company: Curious Pictures

Director of Photography: Hayley Morris
Executive Producer: Mary Knox
Producer: Hilary Downes
Editor & editorial company: Hayley Morris, Curious Pictures
Music & Sound Design: Hayley Morris and Evan Kultangwatana, Curious Pictures

Posted on Motionographer