Johnny Kelly “Olympic Spirit”

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Johnny Kelly’s “Olympic Spirit” spot effortlessly takes us on a delightful stream-of-consciousness iconographic journey. 2D/3D computer animation supplied a guide for each of the final frames, which were hand-cut and photographed to create subtle differences and imperfections.

From Johnny Kelly:
“This project was a lovely opportunity to engage with and contribute to the Olympic games. Being one of the least sporty people I know this was clearly my only way in. The animation is made up of 338 individual paper collages and I was lucky enough to work once more with Elin Svensson, who worked tirelessly to help create these.”

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Rupert Asylum Drop Droids

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Verizon literally goes to war with its touch-screen competitors in this new spot for Droid. Brought to you by “author of epicness,” Rupert Sanders and VFX heavy-hitters, Asylum; this piece is a call-to-arms more than it is a commercial. Sure, we expected something like this with Rupert’s recent work for ODST. However, this treatment is unexpectedly refreshing for a phone.

I’m personally glad to see a brand whose image counters to the safety, lightness and warmth of some of our other recent hand-held devices. Congrats to mcgarrybowen for being bold enough to take a little risk with this launch in a time where everything is so safe.

Agency: mcgarrybowen, New York
Executive Creative Director: Mark Koelfgen
Executive Creative Director: Warren Eakins
Copywriter: Tiffany Smith
Art Director: Michael Cannova
Head of Broadcast Production: Rosanne Horn

Production Company: MJZ, Los Angeles
Director: Rupert Sanders
Executive Producer: Eric Stern
Director of Photography: Alwin Kuchler
Line Producer: Laurie Boccaccio

Editorial Company: Spot Welders
Editor: Neil Smith

Visual Effects: Asylum
Executive Producer: Michael Pardee
Visual Effects Supervisor: Robert Moggach

Music: Q Department
Sound Designer: Brian Emrich

Sound Design Company: Trinitite Studios
Mix: Lime
Mixer: Loren Silber

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Johnny Green and The Mill: Guinness “WORLD”

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However you may believe the world was created, please allow Johnny Green, Knucklehead and the Mill to show your their version of the story.

Enter a team of rough-and-tumble, blue-collar craftsmen as they release the clouds and the sea, build the mountains and unleash the animals in an effort to explain how a true Guinness pour comes to life.

A nice piece of storytelling here from the production team at Knucklehead, helmed by director Johnny Green. The story is amplified to a beautiful level by seamless vfx work from the Mill, as their contributions give visual life to this concept.

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Fumiko no Kokuhaku


Hailing from the land of the rising sun, this quirky independent short film is about the confession of Fumiko. It’s a simple plot but, extremely well executed and will be sure to raise a smile. I’m not entirely sure on what the girl says at the end, but if you are able to understand Japanese then we’d be super grateful for the translation.
The dialog at the beggining and at the end is the same. The girl asks “Would you like to go out with me ?” The boy answers “Sorry, I have to focus on baseball training …”

For more information and staff translation check out Catsuka.

Be sure to check out their amazing Making of to see all the storyboards, character development and research.


Credits:
Animation / Artwork / CG / Audio: Hiroyasu Ishida
Artwork / CG textures: Yuko Iwase, Kazuhiro Murakami
Anim: Tatsuro Kawano
CG Modeling: Yusaku Nagata

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Jin Young Yu

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The art sculptures of Korean artist Jin Young Yu are hauntingly beautiful.

The Father

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The Father is a new short film by Sticky Monster Lab, a collective of three artists from Seoul, South Korea. Presented in a split-screen format as if it is the pages of a book, it simultaneously tells the story of a father and son growing up and getting older, struggling with the pressure to succeed. The Father project also takes the shape of an actual book, poster, and vinyl figures of the main characters. Sticky Monster’s ongoing characters, The Monsters, also populate more of their work – including an epic sci-fi short The Monsters and The Runners for a little shoe company from Oregon.

Posted on Motionographer

I AM by Tronic

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Tronic just finished up this beautiful personal spot, I AM, which aims to bring the voice of the animals back on to the human radar. As Tronic co-founder Vivian Rosenthal says in the attached interview, “they are becoming almost like walking ghosts that are just drifting through a manufactured landscape”.

The simplicity and technical slickness allow for the message to take the front seat, while still providing us with something beautiful and eye-catching to look at.

Sebeastien Agneessens recently sat down with Vivian Rosenthal and talked with a her about the conceptual side of the piece, which you can read here.

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Gobelins: “Un tour de Manege (Merry Go Round)”

Watching Un tour de Manège (Merry Go Round) is like flipping through the pastel drawings of a child—but coming away with clean fingers. Directed by Nicolas Anthanè, Brice Chevillard, Alexis Liddell, Francoise Losito, and Mai Nguyen, this latest Gobelins short is an impressionistic tale of being lost and found, as experienced through a child’s eyes.

Saying so much by doing so little, Un tour de Manège gets it right. It’s tactile: full of tonal and shading effects, chalky, and sprinkled in baby-powder. It’s innocent: tapping into the existential dramas of childhood, and like many works from the Gobelins school, crystallizing emotions like fear and loneliness in graphical simplicity. These moments are brief, but define a coming of age for the character, and help to humanize the inherent flaw by providing an escape from reality. Liberation by imagination.

The narrative is simple, buttressed by the fundamentals of good storytelling, and follows the same three-act structure documented at the turn of the 19th century. Much is left unexplained. The audience is left to fill in the blanks, without papering over the poetic nuance.

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We Were Monkey’s Land of Talk

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UPDATED with process imagery and making-of details.

It warms my heart to bring you even more darkness for the main page as we near Halloween. Directing duo, WeWereMonkeys (Mihai Wilson and Davide Di Saro), construct a dreamlike landscape inhabited by Amazonian Queen, Antiope, for Land of Talk’s “It’s Okay.”

Abstract, yet immersive; this piece evokes. It’s refreshing to see this trend of subtlety and nuance permeating animation/mixed-media work. We’ve got all the tools, but let’s worry about telling the story first. Well done Monkeys.

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Amautalab and Flamboyant Paradise: MTV Nitro Circus

Updated with Credits List and Info from Press Release

Amautalab_Nitro

Amautalab, who brought you ‘Tokyo Now’ and ‘Fernet 1882′, has teamed up with Flamboyant Paradise to bring you this series of fun promos for MTV Nitro Circus: ‘Mountain’, ‘Snow’, ‘Desert’, ‘Canyon’, and ‘Lake.

Nitro Circus is produced by the creators of ‘Jackass’, and features daring stunts performed by Travis Pastrana. According to the Amautalab, the plasticine material was a perfect match to reflect the resilient nature of stunt performers: ‘even while suffering these kinds of painful blows, he gets up and continues as if nothing had happened.

Beautiful and darkly humorous, they’re the perfect treat for your mid-week slump. They make me want to run out there and buy a dirt bike, helmet and life insurance against everything under the sun (and sea)!

Also check out the rest of their work here, especially the range of their quirky love-projects (under ‘Broadcast Independent’ category). However, be warned, the first three are NSFW.

Campaign: Nitro Circus

Client: MTV Networks

Product: Nitro Circus

VP Creative: Sean Saylor

Creative Director: Juan Frontini

Copywriter: Nico Sommer

Art Director: Nacho Gil

Manager WDS: Josefina Marfil

Producer: Delfina Chiesa

Director: Martin Jalfen y Javier Lourenço

Production Companies: Amautalab y Flamboyant Paradise

Stop Motion Animation: Pablo Turcatti

Art Direction: Gabo Gesualdi (Amautalab)

Director of Photography: Juan Maglione

Executive Producers: Guido Rutenberg, Antonio Vallarta

Post Production: Pablo Izaguirre (Flamboyant Paradise)

Audio: Noroeste Música y Sonido.

Spot 1: Mountain

Spot 2: Snow

Spot 3: Desert

Spot 4: Canyon

Spot 5: Lake

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