Hasta La Motion!

IBM’s recent campaign exposing the data that flows through our world and keeps it moving, has produced Data Anthem and Data Baby. They called upon two names, respectively, who have become synonymous with beautifying data: James Frost of Zoo Films (partnered with The Mill) and Motion Theory.

Yes, we know the extraneous use of numbers, particles, etc. has run it’s course when used as stylistic flourish. However, this immaculately executed “data” and it’s aesthetic components, play supporting fiddle to this campaign’s concept.

Also, check out MTh’s behind-the-scenes of Data Baby.

DATA ANTHEM

Agency: Ogilvy & Mather NY
Executive Producer: Lee Weiss
Associate Producer: Rich Fiset
Sr. Partner/Worldwide ECD: Susan Westre
Sr. Partner/ECD: Tom Godici
Sr. Partner/ECD: Greg Ketchum
Creative Director: Rob Jamieson
Creative Director: Chris Van Oosterhout
Art Director: TJ Walthall
Executive Music Producer: Karl Westman
Music Track: Viktor Karlsson, “Soul Captain”

Production Company: Zoo Films, Los Angeles
Director: James Frost
Executive Producer: Gower Frost
Line Producer: Dawn Fanning Moore

Editorial: Union Editorial, Los Angeles
Editor: Nicholas Wayman-Harris

Post/FX: The Mill NY
Producer: Boo Wong
Creative Director: Jeff Stevens
Design: Joshua Harvey, Kristian Mercado
CG Artists: Rob Petrie, Ruben Vandebroek, James Studdard, Vincent Baertsoen, Joshua Merck, Mike Dunkley, Jeffrey Dates, Jeffrey Lopez, Graham Clark, Marco Iozzi
Flame: Dan Wiliams, Corey Brown, Claudia D’Enjoy
Compositing: Andrew Ortiz, Bashir Hamid

Aerial LIDAR: Aerotec USA
Director- Operations & Program Management: Scott Dow
Helicopter Pilot: Jamie Campbell
Airborne LIDAR Operator: Danny Gay
LIDAR Specialist: William Wallace
Chief Executive Officer: Jim Dow

Coign Asset Metrics & Technologies
Business Sector Manager/Sr. Technical Lead: Travis Reinke
Sr. Laser Scanning Technician: Chance Alford
Sr. Laser Scanning Technician: Phil Barker

DATA BABY

Credits coming soon…

Posted on Motionographer

Tokyo Plastic has released the first of a series of short films based around what goes on in the dreams of a cute little kitty. Website series to come at KittehKitteh.com

1. The Tail Gunner, 2. Catzilla

At some point in their careers, freelancers have probably asked themselves perfectly reasonable questions like, “How did a 10-hour day become standard?” And “Why are discussions about overtime so difficult?” Or “What can I do if I haven’t been paid?”

Building on momentum from this post and the open document linked in the comments, we’ve set up an open wiki dedicated to developing standards of practice for employers and employees working under the broad umbrella of motion design, including freelance directors, animators, designers, visual effects artists and other work-for-hire artists.

While other groups have established standards of practice for their fields, the specifics of motion design differ enough that it seems prudent to create this kind of a forum.

This site’s success depends on focused, mature contributions that raise the level of professionalism for the entire motion design industry. Any content that is not in accord with these goals will be respectfully removed.

At the moment, the site is focused on standards of practice in the United States, but we hope that with your input it can be expanded to include markets around the world. Because it’s an open wiki, the scope of the site will evolve and expand. Please add topics and content that you think will be helpful.

Special thanks to LA3D and countless others for getting the ball rolling.

Photo by Pierre Bédat

Posted on Motionographer

Radical Friend brings us another cult sensible music video for Brooklyn based musicians Yeasayer.

Their last collaboration for the track Ambling Alp brought us to a Jodorowsky meets Zardoz world. This time around we travel to a mid-afternoon futuristic 90s rave, with a dash of Beyond Thunderdome.

The bands equipment has been replaced with space crystals, which is nothing short of what I expect from a group creating such interesting sounds.

We hope to see more videos from such an amazing combo of talent.

Director: Radical Friend
Producer: Josh Lind & Jett Steiger
DP: Kevin Phillips

Art Director: Peter Klein
Wardrobe: Diana Contreras & Mindy le Brock
Hair & Makeup: William Lemon III
Choreography: Nina McNeely

Editor: Justin Fong
Visual Effects: Andrew Cook
Sound Design: Michael Baird

Production Company: DandyDwarves & Paranoid US
Co-Producer: Spy films.
Postproduction: Paranoid US
UK Label: Mute Records
US Label: Secretly Canadian

Posted on Motionographer

Zhou Fan Artist Statement: A series of my paintings is based on dreams that I had as a child of many many jellyfish floating in the sky, some of which fell to the ground on parachures and became mushrooms. These dreams had a strong impact on me, and I remember them vividly. Somehow I feel that it is easier to focus on dreams than reality. In one particular painting, there is a boy crying because he keeps things within him, is easily sad, and he refuses to face reality.