Plastic Bag by Ramin Bahrani

To some of you, this piece may feel out of character in relation to our regularly posted content. However, there are universal lessons in storytelling and character-development that had to be shared, independent of medium. As I’ve personally been advocating a return to storytelling and simplicity in execution, this short hits the mark.


My discovery of this piece was on the blog of Ross McDonnell, documentary film maker, photo journalist and friend. So, the rest of the piece will pick up with his post:

Proving that almost anything with the words Werner and Herzog in the synopsis probably gets my seal of approval, for your viewing pleasure comes this unbelievably beautiful short film ‘Plastic Bag‘ by wunderkind director Ramin Bahrani.

I hold my hand up and admit that I haven’t seen any of Bahrani’s previous feature length efforts, Man Push Cart, Chop Shop or Goodbye Solo but all have been highly praised. Roger Ebert named Bahrani as ‘Director of the Decade’ for what it’s worth.

Plastic Bag is that rare beauty, a short film that is perfectly suited to the short form. The film is kind of ‘Wall-E’ meets Herzog’s own ‘Lessons of Darkness’ and is poetic, uplifting and timely all at the same time. It’s social message touches on that black hole of human waste that no-one seems to want to dredge the ‘Great Pacific Garbage Patch’ alluding to the issue without beating us over the head with it or resorting to any kind of environmental hyperbole or hysteria.

Plastic Bag is part of the recently launched Futurestates project, a series of short films by established and emerging directors that aims to ‘present a different filmmakers vision of American society in the not too distant future, fusing an exploration of social issues with elements of speculative science fiction.’ Check em out…

Posted on Motionographer

Motion Theory: NCAA Under Construction


Motion Theory continues their decade-long run in the sports spot game with NCAA “Under Construction” from director Grady Hall. Hall’s background as a writer always brings a refreshing confidence and subtlety to MTh’s sports work.

Amidst all the bad work on-air during such a high-profile time as March Madness, these stood out from the pack. Perhaps it was also the fragile emotional state I was in after the nail-biting Butler vs. Kansas St. game; nonetheless, these are simple, to the point and well-executed.

On a technical note, I’m glad to see someone finally using this tired tilt-shift technique on concept that’s actually worthy of it.

Agency: Young & Rubicam/SF
Executive Creative Directors: Brad Berg, Scott Larson
Creative Directors: Paul Carek, Chris Toffoli
Executive Producer: Debra Trotz
Account Managing Director: Paul Hastings
Account Executive: Chris Palmer

Production Company: Motion Theory
Director: Grady Hall
Executive Producer: Javier Jimenez
Line Producer: Scott Gemmell
Director of Photography: Shawn Kim

VFX Company: Motion Theory
Producer: Patrick Nugent
Creative Directors: Kaan Atilla, Grady Hall
CG Supervisor: Danny Zobrist
Designers: Heidi Berg, Casey McIntyre, Aaron Lam, Tom McKay Price, My Tran, Angela Zhu
Pre-visualization: Chris Leone, Parker Sellers
2D Animator: John Robson
3D Artists/Animators: Brian Broussard, Sun Chung, Scott Cullen, Nick Loizides, Oded Raz, Bryan Repka, Dave Ridner, Eric Rosenthal
Matte Painter: Ram Bhat, Rob Blauser
Lead Compositor: Ryan Geist Bozajian
Compositors: Rachel Dunn, Kevin Ellis, James David Hattin, Daniel Raschko
Finishing: Danny Yoon
Rotoscope Artists: Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Paul Pianezza
Creative Assistant: Ryan Erke

Editorial Company: String
Editor: Colin Woods
Assistant Editor: Jeff Aquino, Jeff Johnston

Sound Design Company: Machine Head
Creative Director: Stephen Dewey
Executive Producer: Patty Chow Dewey
Music/Sound Design/Mix by: Kip Smedley

Posted on Motionographer

Silver + Black Exhibition

SilverBlack
I don’t usually post up Exhibitions, but this one gets an exception because it includes me. I’ve added some preview images to my folio and will post the completed video once the exhibition is completed.

Asahi Silver+Black is a premium retail and exhibition initiative that sells art, fashion, and limited edition objects of desire.

Full flyer below:
S&B-Exhibition-WEB-BANNER

I’m Here

Years ago, as a student, I read Stefan Sagmeister’s list of personal goals. There were heaps of silly ones, but one has remained with me ever since. ‘Touch someone’s heart with a piece of design’. I think that’s a very important goal, and am glad to see so many of us in Motion Design field have achieved it.

That’s precisely what Spike Jonze has done with this. I cried buckets! So I want to make sure you, dear readers, don’t miss it. Hence the upgrade from quickie status.

Similar to ‘Where The Wild Things Are’, this film carries the narrative with a youthful tenderness, a touch of naivete. It may not be subtle or complex, nor intellectual, but that’s exactly why it deeply moved me. Andrew Garfield (of Dr Parnassus’ fame), was brilliant as Sheldon, our protagonist. I have seldom heard such mixture of sincerity and bashfulness come across so clearly in a character’s voice.

Now, about the release format itself. Could this be the future for independent films? Most of us at HQ agree the ‘limited seats’ thing is an unecessary gimmick, but we’re a little divided on the presentation side.  I personally like the cinema-going virtual experience (although I can only put up with it on first viewing). while some others think it’s pretentious and unnecessary. What about you, readers? What do you think?

Regardless, sit back, relax, dim the lights, and snuggle up to enjoy ‘I’m Here’.

Posted on Motionographer

La Gaite Lyrique


Yves Geleyn has delivered this dreamy Short Film for the french Gallery La Gaîté Lyrique, a new venue in Paris featuring digital art and contemporary music.

The film contains some of Yves’ signature characters, which lead the viewer through the gallery’s architecture. However, it’s more of an emotional journey than an architectural walkthrough,. The 3D (by One More Production) might feel a bit rushed on some shots, but the stylized quality fits perfectly with the atmosphere of the piece. Additionally, there is an interactive walk through in the works, realized with the studio Grouek.

Posted on Motionographer

Rise and Fall by Theo Watson and Emily Gobeille

Rise and Fall is a new interactive project developed and designed by Theo Watson and Emily Gobeille for the cover of ‘boards magazine’s Innovation issue. The actual piece is a gentle and subtly engaging Augmented Reality project that utilizes both the cover and back of the magazine to manipulate the camera and story flow within the piece. It’s also really great to look at, and easy and intuitive to play with. Rise and Fall was made with openFrameworks and is completely open-source. You can access the source code (if you’re interested) right here.

Read more for a making-of the piece and a Q&A with Emily and Theo about it.

Posted on Motionographer

WeWereMonkeys : Coheed and Cambria: The Broken

WeWereMonkeys were so struck by the energy of the new Coheed and Cambria song, “The Broken,” that it inspired them to create an epic sci-fi saga of vast proportions.

Death-match between cyborg titans? Check. Spaceships and mechanical beasts fighting to fulfill an ancient prophecy? Got it.

But the best part of all, you ask? They built all of this from remote-controlled vehicles, kitchen utensils, electrical components, and 50 scale-model kits.  From these parts, they managed to custom-create a total of 15 models over two days, followed by an airbrushing and weathering technique, giving the models the battle-scarred look you see in the final piece. They then shot stills and video of the models in their green screen studio, before assembling the post-apocalyptic world in Photoshop and After Effects.

In a word, awesome! It’s always inspiring to see a tactile approach when so many before have chosen the CG path. For the full wow factor, be sure to look at these amazing process stills after the jump, ranging from the creation of the models to the composting and finishing of the final.

Credits
CLIENT
Coheed and Cambria

RECORD LABEL
Sony/Columbia

DIRECTORS
Davide Di Saro & Mihai Wilson (WeWereMonkeys)

PRODUCER
Marcella Moser (WeWereMonkeys)

PRODUCTION STUDIO
Vision Entertainment

EXECUTIVE PRODUCER
Geoff McLean (Vision Entertainment)

U.S. REPRESENTIVE
Randi Wilens (R.W. Media)

COMMISSIONER
Saul Levitz (Columbia Records)

Posted on Motionographer

The Story of Bottled Water

The Story of Bottled Water, a new film by activist Annie Leonard and Free Range Studios employs the same clear and accessible style of their highly successful Story of Stuff film to explore the issue of bottled water for World Water Day.

Huffington Post: The Story of Bottled Water: Fear, Manufactured Demand and a $10,000 Sandwich

Posted on Motionographer

Kitteh Kitteh!!

UPDATE: 2 more items are added to the Q&A section, the result of a few readers’ additional query which I followed up with Sam.

Sorry for the delay, folks. Everyone at HQ graciously waited for me to post this one, since I’m such a kitty-freak. So without further ado, I present, the Kitteh Kitteh series, made by the stupendously awesome London-based Tokyoplastic. It’s an insight into what happens in a kitten’s headspace, during those innocent kitten-naps.

There are two in the series, ‘Catzilla‘ and ‘Tail Gunner’, and don’t miss a ‘quick’ video they did to pay tribute to Scatman John and to promote www.kittehkitteh.com. Also available on Vimeo, here.

Those of you who want more, and who are as curious as I was as to how did this delightful project come about, read my interview with Sam from Tokyoplastic, below.


1. How did you guys get the idea for Kitteh Kitteh? Tell us a bit on how the project started…including why you decided to shun the commercial world and hunker down to do this for six months.

We designed and modeled the Kitteh while we were doing the Little Fella a few years ago with a vague idea that we’d use it for some kind of micro series along with the Little Fella. Its so easy to start personal projects, its infinitely harder to finish them and sometimes I think the most terrifying thing about doing ones own work is being faced with a blank canvas; the potential and the freedom can be quite confounding. I think that by placing or by having constraints placed upon your work it forces you to be a lot more creative.

So the Kitteh just sat there along with all the other little projects that we’ve never finished, slowly gathering dust, while the quality of commercial scripts and the budgets to produce them gradually slumped to an all time low. We want to be involved in creative, exciting and challenging projects that fully exploit our talent as directors and enable us to grow (as I am sure all directors do) and given the absence of those we decided it was high time we went back to working on our own stuff.

We knew that we wanted to make entertaining shorts in which we could do a lot of the things we enjoy; character driven animations that combine the cute, grotesque, monstrous and maniacal, that make people laugh and would enable us to do a whole bunch of stuff we’ve never tried. We came up with a list of constraints: they had to be short (which costs less and you can do them quickly… allegedly), have only one character (so far) and they would all be film genre pastiches. Since then we’ve been turning down a lot of work, it feels like a big risk, but then at the same time I look forward to coming into the studio, I have a spring in my step and we’re having fun.

2. I noticed the Scatman tribute is not yet up on the Kitteh Kitteh site…was that a separate piece that was completed after the first 2 videos (Catzilla and Tail Gunner)?

The Scatman John tribute was a little additional thing that we did with the character; it doesn’t really fit in with the concept of the Mini Epic film pastiches which forms the basis of the Kitteh Kitteh series. It is relatively easy to produce something like that so it was released more as a promotional piece for the site and series.

3. How many people worked on this? can you give us a complete crew breakdown?

Since the project goes a long way back a lot of people have worked on it over the last few years. So here’s a brief and probably not exhaustive list:

Direction / sound – tokyoplastic
Kitty Design – Damian Johnson
Kitty Modeling – Matthias Bjurstrom
Rigging – Rodi Kaya
Fur Texture – James Kirkham
Animation – Ben Crowe, Anders Freij
Rendering / Comping – Antoine Perez, Andy Hague

4. What’s the production pipeline like?

Since only a few people work on this at a time its reasonably easy controlling whats going on. Its the kind of pipeline you wish you could employ in commercials. I do the storyboards and animatic, any additional modeling that is needed gets done, the render gets set up while the animation is being done and then everything is rendered and comped. Easy… give or take the months of late nights and screaming at computers.

5. What are some of the most unexpected technical/creative difficulties (if any) that you encountered during the process?

Because the kitty was modeled real scale, none of the particle / physics sims we used worked properly. However creatively it was all pretty straightforward once the original concept was nailed. The absolute joy of working on ones own projects.

6. What next in the Kitteh Kitteh series? When can we expect another film?

Ah… well… money permitting we would like to do another two this year… but they are quite expensive for us and take up a lot of time, always in fact more than we think. They are also going to be screened at a few quite major film festivals, as soon as the programs are announced we’ll post the information on the site, and we have to hold back on releasing the new ones till then.

ADDITIONAL QUESTIONS:

7. What’s your view on the current commercial directing climate? I seem to pick up a general slump in the air. Do you see the light at the end of the tunnel coming soon?

In brief: I don’t know.
It would be too easy to have a big whinge about everything I personally perceive as being wrong with the commercial world and the frustrations that we have had to deal with while working within it. However I don’t honestly think there would be any point, everybody who works in the commercial world has the same gripes and I am fairly certain that those things aren’t going to change anytime soon; that is the industry we choose to work in. While undeniably there are still people out there making amazing stuff you say you have picked up a general negativity in the air and so have I (specifically toward creative work within the commercial industry) and I believe that this is all the more reason to pursue ones own work. I know this is easier said than done and I am hugely thankful that we are in the position to be able to do it. There is a massive amount of fantastic personal work being done out there and it is my hope that this will feed back into the commercial world. Ultimately we, like so many others, are devoted to making the best commercial work that we can; its great to do what one loves but getting paid for it too is just awesome.
P.S. Somebody is going to have to tell somebody else soon that if you want to have great creative then you’re going to have to pay good money for it too!

8. What was Picasso Pictures’ role in this?

Picasso Pictures provided the office space, machines and software and didn’t baulk at us taking time off commercial projects. Their support has been invaluable and is very much appreciated.

9. Finally a couple of cat-specific questions (me being a cat obsessive and all)—-The purring is extremely realistic…was that a real kitty’s purr? or was it a person mimicking the purrs? And is that a scottish fold breed kitten you’ve picked?

The purring is for real :)
And the kitty was loosely based upon a British Blue.

Thanks Sam, for taking the time to share this info with our readers! We wish you all the best, on behalf of everyone here at Motionographer, and will look forward to the next installments, when ever that may be!


Posted on Motionographer

IBM Data Anthem

IBM_Data_Anthem_01
An epic particle motion feast. In “Data Anthem,” a new spot for IBM via Ogilvy & Mather NY, director James Frost of Zoo Films worked closely with The Mill NY’s Head of Design, Jeff Stevens, and his team, to create an environment that appears alive and buzzing with data. Frost filmed LIDAR scans of the script’s scenes, including cars on the freeway, a hospital gurney and doctors, and power lines spanning a city grid, with resulting footage of data viz. The Mill animated that static data in a compelling way to bring IBM’s story to life.