Celyn: Vitra “Map Table”

With a charming jewel tone palete and lovingly wrought 2D animation, designer/director Celyn (Nexus Productions) shows how simplicity and complexity can coexist in “Map Table.”

The spot’s main aim is to convey the modular nature of Edward Barber and Jay Osgerby’s Map Table desk, produced by furniture manufacturer Vitra. But in Celyn’s hands, the story becomes unexpectedly beautiful — and reassuringly human.

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Concept – Edward Barber and Jay Osgerby
Direction and Design – Celyn Producer – Beccy McCray 2D Supervisor – Dave Walker
2D animation – Stuart doig
2D animation – Maki Yohikura
2D animation – Manav Dhir 2D animation – Luca Toth Compositor – Alasdair Brotherston Composer – Dan Arthure Studio manager – Natalie Busuttil

Verner Panton

Verner Panton was one of the most influential Danish designers of the 20th century. His eccentric style was both innovative and playful, resulting in new uses for familiar materials. His most popular work definitely has a 60’s vibe but his work still holds up as there’s been a resurgence of interest in his work. He used lighting, texture, and a range of materials in a unique and inventive way to create environments and experiences way beyond….Total groovy space capsule psychedelia.

For more, check out the Verner Panton website.  There you’ll find an amazing archive of this prolific futurists life work.

Check out some of the stuff he did for the Bayer Pleasure Boat around 1970.

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….and from the Cologne funiture fair, 1958.

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