Hasta La Motion!

With a charming jewel tone palete and lovingly wrought 2D animation, designer/director Celyn (Nexus Productions) shows how simplicity and complexity can coexist in “Map Table.”

The spot’s main aim is to convey the modular nature of Edward Barber and Jay Osgerby’s Map Table desk, produced by furniture manufacturer Vitra. But in Celyn’s hands, the story becomes unexpectedly beautiful — and reassuringly human.

Concept – Edward Barber and Jay Osgerby
Direction and Design – Celyn Producer – Beccy McCray 2D Supervisor – Dave Walker
2D animation – Stuart doig
2D animation – Maki Yohikura
2D animation – Manav Dhir 2D animation – Luca Toth Compositor – Alasdair Brotherston Composer – Dan Arthure Studio manager – Natalie Busuttil