Nov 20

Bavaria Beer “Drop”

Posted in: amsterdam, bavaria beer, Eight VFX, fluid simulation, General, spider, vfx, water

Amsterdam-based agency Selmore selected Matthijs van Heijningen (Bonkers) to direct this epic tale of a water drop’s lifelong mission to join his breathren as a pint of Bavaria Beer. While the denouement in chuckle-worthy and nicely paced, the real replay value comes from the lush CG work from Eight VFX. Each scene is fully realized and full of nearly tangible depth.

As an aside: the concept reminds me of a bit of a photo-realistic retelling of the oft-admired Guinness “Dot” spot from Psyop and agency IIBBDO Dublin.

Credits
Agency: Selmore
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen

VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
AD, Shoot Supervision and Matte Painting: Yann Mallard
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey

Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman

Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers

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Apr 02

Mathieu Gerard: Steel Life

Posted in: 3d, abstract, fluid simulation, France, General, nature, student film, Students

For his master thesis at Arts et Technologies de l’Image, Mathieu Gérard created “Steel Life,” a breathtaking tapestry of textures and light that evokes themes of genesis and rebirth.

While there’s no obvious narrative, the film uses abstract realism—lovingly rendered imagery inspired by nature—to build an associative network of ideas. The lush soundtrack, composed by Mathieu Alvado and performed by the Star Pop Orchestra, adds a dramatic arc to the film.

Also check out the breakdowns in Gérard’s making-of film.

“Steel Life” will be screened at F5.

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Jan 20

TEG/Bearfight + Sehsucht: Tetley “Red”

Posted in: elephant, fluid simulation, General, ink, tea

tetley-red3

The Ebeling Group has expanded its family with the addition of London-based Bearfight, a collective headed up by Christopher Hewitt (formerly DSTRUKT).

To herald their arrival, Bearfight and TEG have released “Red,” a lyrical spot for Tetley Tea and agency John St./Toronto. The spot was co-directed by Hamburg studio Sehsucht, whose technical prowess helped achieve the breathtaking inky simulations that drive the project. The concept’s a bit well-worn, but the execution alone is worth celebrating.

UPDATE: After doing a bit of research, I’ve learned that Bearfight didn’t exist at the time of the spot’s production. Chris Hewitt did indeed work on the spot while at Sehsucht—just not under the name of Bearfight.

Posted on Motionographer

TEG/Bearfight + Sehsucht: Tetley “Red”

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