Oct 05

Schofield Is Just Getting Started Where Others Might End

Posted in: emi, end-credits, General, JUSTICE, keith schofield, Lenny Kravitz, Let Love Ride, live action, typography

keith_justice_01
Keith Schofield continues to battle it out with structure in his latest video for Lenny Kravitz & J.U.S.T.I.C.E, “Let Love Rule” via El Nino Productions. When a film ends, Keith’s is just beginning. The end-credit sequence becomes the bed for a tale in which the scrolling text becomes the main character’s antagonist.

As with several of his other recent internet sensations, “SFW: Diesel XXX” and this other XXX joint for the BPA (feat. David Byrne & Dizzee Rascal), format becomes the concept itself.

Director: Keith Schofield
Production Company: El Nino
Executive Producer: Jules Dieng
Producer: Steve Buchanan
DP: Damian Acevedo
PD: Mike Beamer

Commisioner: Xavier De Nauw
Label: EMI Music

Posted on Motionographer

No Comments
Jun 22

AB/CD/CD for Lily Allen’s “F*ck You” [explicit lyrics]

Posted in: arnaud and clement, emi, General, lily allen, music video, parlophone, POV, smearing, warping


There have been many successful POV videos to hit over the past few years (Last Day Dream, Wolverine, Nike Football, Smack My B*tch Up, etc).

However, this recent one from AB/CD/CD (via Frenzy, Paris) adds a playful twist to the tradition. I think I’ve also got a soft spot for this concept since it reminds me of the Headcrusher Skits from Kids in the Hall.

Although some of the compositing doesn’t quite hold up throughout, there are still some great moments. I see a pretty wide viral appeal in the life of this piece with definite YouTube responses in the very near future. Keep your eyes out for the first agency to repeat this one as well…

Posted on Motionographer

No Comments | Tags: