Game of Thrones premiered on HBO last month to join a line-up of already stellar shows. What caught our eye was the intricate titles that opened the show up. We had a chance to interview the director behind the titles, Angus Wall of Elastic, who shed some insight on the project.
Continue to read and watch the video.
Elastic/a52 releases another colorful component of the Honda Accord Crosstour campaign for agency RPA.
Directed by Andy Hall, “Boxes” builds on the lively minimalism of “Instruments,” with transitional moments powered by the expansion and contraction of nested squares that look like Albers paintings on acid—neon-lit and full of kinetic possibility.
The rendering in this series reminds me a little of Smith & Foulkes’ work for HP. Both worlds are full of chunky, stylized forms and almost tangible streams of color—worlds I’d like to spend some time in, if I only knew how to find them.
Project Name: Honda Accord Crosstour “Boxes”
Running Time: :30
Release Date: 11.29.09
Client: Honda
Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff
Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney
VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall
“Boxes” Music: “Pata Pata” by Miriam Makeba and Jerry Ragovoy
Performed by: Miriam Makeba
Design and VFX team Elastic/A52 rock out for Honda Accord in this highly colorful CG jazz spot, as they show off how much hidden space the new Accord Crosstour really offers.
Appealing to a younger, musically-minded target market, its aesthetic and general concept hits a home run. Design-wise, the palette is alive with energy and pop and the beautifully animated characters have a unique look that works an interesting transitional device.
Elastic/A52 presents the opening titles for the 10th Annual Newport Beach Film Festival. If not for its wonderful design and execution alone, this referential journey should have a special place for those of you who grew up geeking out on animated logo sequences, even before the titles.
As an homage, Elastic cleverly deconstructs some of the most classic, animated studio preludes and flips them on their heads. This thing is firing on ALL cylinders.
CREDITS
CLIENT: Newport Beach Film Festival
FOUNDER, HEAD OF MARKETING: Todd Quartararo
AD AGENCY: RPA
CITY/STATE: Santa Monica, CA
SVP/ EXECUTIVE PRODUCER: Gary Paticoff
CREATIVE DIRECTOR/ART DIRECTOR: Scott McDonald
DESIGN/PRODUCTION COMPANY: Elastic
CITY/STATE: Santa Monica, CA
DIRECTOR: Andy Hall
EXECUTIVE PRODUCER: Alex Gorodetzki
PRODUCER: Jenny Bright
VFX/ANIMATION/FINISHING COMPANY: a52
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Linda Carlson
PRODUCER: Jenny Bright
FILM/DI COLORIST: Patrick Murphy
CG SUPERVISOR: Kirk Shintani & Max Ulichney
3D ARTISTS: Adam Newman, Paulo de Almada, Christopher Janney
MUSIC & SOUND DESIGN: Robot Repair
CITY/STATE: Los Angeles, CA
EXECUTIVE PRODUCER, SOUND DESIGNER: Douglas Darnell
COMPOSER: Kael Alden
FINAL MIX COMPANY: Framework Sound
CITY/STATE: Santa Monica, CA
MIXER: Ken Dahlinger
Posted on Motionographer
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