Honda ‘Hands’

Oscar-nominated directors Smith & Foulkes and Nexus Productions were commissioned by W+K to create Channel 4 Idents for Honda UK.

The spot is called “Hands,” which makes plenty of sense, and it’s also one of those great, semi-wordless pieces that plays well no matter what language you speak. Transforming motorcycles are wonderful in every country. As are transforming pieces of building hardware.

The two-minute spot celebrates the curious spirit that has made Honda the largest engine manufacturer and racing company in the world since its founding in 1948. And there are certainly many Honda products on display—heritage products like the 2RC143 bike; current products like the 2013 Honda TT Legends Fireblade, the HB25 leafblower, the CR-­V and the Honwave T38 inflatable boat; innovative Honda technologieslike the 2015 NSX concept, the FCX Clarity car, which emits nothing but water, and of course ASIMO; as well as Honda’s first production NSX from 1990, the road sports car Honda developed in collaboration with Ayrton Senna.

CREDITS
Client: Honda U.K.
Head of Marketing: Olivia Dunn
Creative agency: Wieden + Kennedy, London
Executive creative directors: Tony Davidson and Kim Papworth
Creative team: Chris Lapham and Aaron McGurk
Producer: James Guy
Client service: Laura McGauran and Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Asst: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

Irmak Arkman: GRID Main Titles

It has been a great year so far for title sequences, add another to 2013: Directed by Irmak Arkman, Main Titles for GRID, Digital Culture and Moving Images Festival.

Istanbul has become an exciting new destination for art and design of late; this new festival aims to celebrate that development with a fitting new format that helps facilitate networking and collaborations. Hopefully, the festival will earn itself a good place in the usual circuit of European design festivals helping further integrate Istanbul with the European design scene and providing easy access for creative professionals from Balkans, Middle East and beyond.

GRID will create an important platform for training and networking providing designers, artists, advertising and cinema professionals of Turkey the chance to get together and benefit from the experiences of the best names over a broad spectrum of design –ranging from web design to typography, illustration to post-production, interaction and experience design to social media campaigns. Meanwhile, it will provide international ad and design community the chance to get to know better the much-coveted Istanbul scene and make valuable contacts there.

The festival will have two editions every year –one in spring and the other in fall. The line-up for the second edition will take place in next fall.

gridthefestival.com

Main Titles Credits:

Direction & Design: Ouchhh
Director: Ferdi Alici
3d Artists and Designers: Bahadir Dagdelen, Caglar Ozen,
Ferdi Alici, Emre Onol, Yusuf Emre Kucur, H. Kerem Kose,
Roto Artists: Selay Karasu, Ozgur Alici
VFX Technical Director: Caglar Ozen
Typography: Eylul Duranagac
Sound Design: Selcuk Can Guven, Ferdi Alici
Project Manager: Dilan Regal
Video Production Director: Dilek Altan
Models: Meltem Bakan, Robbie-Lee Valentine
Hair: Fikret Tanr?verdi
Make-Up: Meltem Açmazzambak
Clothes by Nu

ouchhh.tv

Festival organization: Kurye Video and Grid ?stanbul

Digital Kitchen: LAX

Some beautiful work from Digital Kitchen: LAX – Bradley International Terminal. “For the epic digital landscape in LAX’s new Bradley International Terminal, we created engaging content at the intersection of sculpture, story and brand.” Read more on the DK site.

Psyop: Jack Daniels ~ Swarm

The latest work from Psyop for Jack Daniel’s Tennessee Honey: Swarm. Together with Arnold Worldwide and Smuggler, Psyop developed a spot that features an unstoppable force of CG bees on the hunt for a bottle of Tennessee Honey.

“Shooting on the Warner Bros backlot allowed us a lot of control over the shots,” commented Psyop Creative Director, Laurent Ledru. “Working with Arnold and Smuggler made for a smooth production, and we were able to get what we needed in camera with the expert eye of Director of Photography, Robert Elswitt.”

The new spot was first pre-released via Twitter/Facebook and garnered more than 10 million impressions before ever hitting the TV waves.

“’Swarm’ is an evolution of the original King Bee launch spot, we wanted the new spot to demonstrate the many fans that Tennessee Honey has acquired throughout the year,” said Jack Daniel’s Tennessee Honey Senior Brand Manager Casey Nelson. “King Bee is back with his swarm – his followers.”

“Swarm” has aired on NBA and NHL playoff games, late night TV, sports and lifestyle programming. Jack Honey and the “Swarm” TV spot will be back on air three more times this fiscal year in support of the other Jack Daniel’s Tennessee Honey program periods.
*Nielsen: Total US FDL, 52 weeks ending 5.27.13

Marc Rienzo: Heads-Up Display: Stereoscopic

You’ve probably already seen these two amazing spots from director Marc Rienzo, but now they are available in Stereoscopic Anaglyph … get your red and blue glasses out … quite nice!

Decoy Update

Decoy Summer Reel 2013 from Ryan Rothermel.

Decoy update with a new reel and website. enjoy…

Serginho Dimi: Freelancing + new site

São Paulo based Serginho Dimi updated his site highlighting 8 years of work with LOBO as Art Director and 3D generalist working on clients such as Audi, V8, Volkswagen, PNC, Saturn, Levis, Adidas, among others. Serginho also worked at CONSULADO, working on projects for MTV and is now freelancing.

Capacity Update

Capacity.™ Montage from Capacity.

Capacity update with a fresh new montage, featuring an exclusive music track from Plaid.

Plenty: Reel 2013

Fantastic new reel for 2013 from Buenos Aires based Art and Motion Direction Studio Plenty.

Tom Clancy’s The Division – E3 Breakdown trailer

Antibody worked with the folk from Ubisoft and Massive Entertainment to create the launch trailer for Tom Clancy’s The Division.The first gameplay video looks very promising. Ubisoft also made an interesting blog post about it.

Credits:
CREATIVE DIRECTOR: PATRICK CLAIR
DESIGN DIRECTOR: PHIL ROBSON
3D MODELLING & ANIMATION: TIM CLAPHAM VIA LUXX
MOTION DESIGN & ART DIRECTION: EDDY HERRINGSON
MOTION DESIGN & GRADING: RAOUL MARKS
ADDITIONAL 3D MODELLING: MATTHEW GRAINGER
COMPOSITING: DANIEL SYMONS